Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

The ultimate guide to the meta robots tag

12 October 2007 by Joost de Valk » - 11 Comments


With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!

Category: General SEO

WordPress: Noindex specific posts and pages!

11 October 2007 by Joost de Valk » - 42 Comments

The single most requested feature for my robots meta plugin was to have the ability to add noindex tags to specific posts and pages from within the write post and write page admin screens. I’ve now fixed that, with the release of version 2.0 of this plugin! For those that have not updated since 1.4: »

Categories: General SEO, WordPress

Google doesn’t get it?

10 October 2007 by Joost de Valk » - 1 Comment

Looking in my Google Webmaster Tools in the “Unreachable URL’s” section, I found this (click to see bigger one): So let me get this straight, they couldn’t reach the page, because it gave a normal HTTP 200 Success code? Seems like a bug to me…

Category: General SEO

John Chow vs Shoemoney: John is in the lead!

9 October 2007 by Joost de Valk » - 1 Comment

John Chow and Shoemoney are holding a competition between themselves for who can get the most RSS subscribers in a month time. I’ve created a graph of their progress since the start of the competition using the FeedBurner API, this image will update itself during the competition: Help John Chow beat Shoemoney in their little »

Category: Analytics

Conditional WordPress widgets with rich editable text

9 October 2007 by Joost de Valk » - 1 Comment

For the “About Joost” widget shown on the homepage of this site, I created a new widget. It has two great features: it shows just on the homepage, and the content and title are drawn from a page, so that I can edit it as a normal page with the richtext editor in the backend »

Category: WordPress

Google: keyword density should NOT be this important

8 October 2007 by Joost de Valk » - 15 Comments

I’m talking about the Dutch SERPs at the moment. Google has been getting better and better at recognizing synonyms, plurals and singles etc in Dutch, and a few other European languages too. This caused a problem though, because suddenly, all our “startpagina’s”, pages full of links on a particular subject, had their keyword density doubled »

Category: General SEO

WordPress 2.3 makes creating dupe content even easier!

8 October 2007 by Joost de Valk » - 5 Comments

WordPress 2.3 has tags built in, as it was one of the most requested features by users. The default kubrick theme and a lot of others now have a link underneath each post to the category the post was placed in and the tags appointed to the post. Like this: Combine that with WordPress’s default »

Categories: General SEO, WordPress

PageRank dropped??

5 October 2007 by Joost de Valk » - 25 Comments

Although I don’t see a PageRank update going on, somehow, the PageRank on my frontpage suddenly dropped to 5… Seems they’re dropping PageRank on linksellers, JasonD was hit as well…

Category: General SEO

Feeds in the search results?

3 October 2007 by Joost de Valk » - 15 Comments

There was some discussion on one of the biggest Dutch online marketing sites as to whether RSS feeds were any good for your SEO. I gave a quite lengthy reaction to that in Dutch which I wanted to share with all of you as well. My opinion is that the fact that feeds are showing »

Category: General SEO

Yahoo’s Search Assist and tracking keywords

2 October 2007 by Joost de Valk » - 1 Comment

Dave’s post pointed me at the new look for Yahoo!, and Greg did some coverage on SEL. The coolest thing in there is Yahoo Search Assist, which Danny explains at length in this somewhat older post. It works amazingly cool and it might even make me consider Yahoo! a bit more often. Sean Hardaker raises »

Category: Analytics