Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

LinkedIn feature in Sociable

21 July 2008 by Joost de Valk » - 3 Comments

I’ve been hacking around Sociable a bit, to allow for a full integration of the “share on LinkedIn” feature of LinkedIn. This feature allows you to share articles with your groups on LinkedIn, or all your contacts. It looks like this: I love this new feature, hope all of you will too. Thanks Ton for […]

Category: WordPress

Sociable & SlideShare update

17 July 2008 by Joost de Valk » - 26 Comments

I’ve just committed Sociable version 2.8.1, which, next to fixing some bugs and xhtml compliancy issues, brings a pretty cool new feature: the ability to add the social bookmark icons to your RSS feed. This feature, requested by Rajiv Shivane, allows you to add the same buttons you were adding under your posts to your »

Category: WordPress

Issues with some of my plugins

17 July 2008 by Joost de Valk » - 58 Comments

Some of you have noticed that there are some issues with the settings of my plugins. Unfortunately WordPress 2.6 exposed a bug in some of my plugins, that could only be fixed by changing the way these plugin store their settings. So, if you’re using the Google Analytics plugin, the robots meta plugin and / »

Category: WordPress

WordPress 2.6 Windows hosting issue

16 July 2008 by Joost de Valk » - 9 Comments

If you’re hosting your WordPress blog on windows, you might consider holding off a bit on upgrading to 2.6. A bug has come up where permalinks aren’t working the way they should… The issue has already been addressed in the support forums, but a fix hasn’t been submitted yet. I found out the hard way »

Category: WordPress

Detect ad-blocking software

15 July 2008 by Joost de Valk » - 1 Comment

Ad blockers are among those features of browsers like Firefox and Opera that most online marketeers don’t really like. Although you could also try to be in the business of serving ads that people actually asked for (like, search ads?) but if you’re not, this ad-blocking detection software might be a very nice thing for you… It »

Category: Usability & Conversion

WordPress 2.6

15 July 2008 by Joost de Valk » - 13 Comments

WordPress 2.6, nicknamed Tyner, has just been released, and it’s absolutely jam packed with new features and nice goodies. The WordPress guys have made a video showing off the new stuff: Highlights for me are the post revisions, you can now compare revisions like this: This turns WordPress into a direct competitor for many enterprise »

Category: WordPress

The “Yoast Post” and more

14 July 2008 by Joost de Valk » - 1 Comment

Mel Carson has done a great great post (cough) on the MS AdCenter community blog, thanking me for my work on the AdCenter Analytics plugin. Well, Mel, my pleasure (and kudos for the great headline :) )!

Category: Analytics

Conversion Rate Optimization?

9 July 2008 by Joost de Valk » - 4 Comments

I’m pretty excited about conversion rate optimization, and all of that got started by two gentlemen who’ve become very good friends of mine: Ben Jesson and Karl Blanks. These two guys introduced me to the concept of conversion rate optimization in the beginning of 2007 at Dave Naylor’s SEOdays. Their “handle” online is Conversion Rate »

Category: Usability & Conversion

Several plugin updates and a new plugin!

6 July 2008 by Joost de Valk » - 15 Comments

I’ve had a good few days of coding, and updated several plugins today, all for different reasons explained below, and also written a new one, email commenters. Of course I used this chance to update all links in these plugins and in these plugins pages on Check out what I did!

Category: WordPress

Annoyances and weird stuff

27 June 2008 by Joost de Valk » - 20 Comments

So somebody copied virtually all the code from my robots meta plugin, put it in a “Platinum SEO” plugin, and conveniently forgot to attribute the code to me… The GPL isn’t that hard to deal with, but somehow, people manage to fuck even that up. I’ve emailed them and posted a formal complaint to the »

Category: WordPress