Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Magento SEO

5 March 2009 by Joost de Valk » - 36 Comments

Magento SEO

Out of the box, Magento SEO is reasonably fine, after applying these tips, it becomes a rock solid ranking machine, selling your products all day long!

Categories: eCommerce, General SEO

Interviewed on SEO 101

3 March 2009 by Joost de Valk » - 29 Comments

I was recently interviewed by Ross Dunn, one of the hosts of SEO 101 on I thought it might be interesting for you too, so you can listen here or download the mp3 here. We discuss WordPress optimization at a pretty basic level, so for those just starting out with WordPress optimization this might »

Category: WordPress

WestHost: WordPress hosting done right

2 March 2009 by Joost de Valk » - 166 Comments

So in the last couple of weeks I had a bit of an issue with my server. Automatic plugin updates didn’t work as I wanted them to, WP-Cron didn’t work, and although I was able to fix all those I felt unhappy. I want my hosting party to take care of that stuff, and not »

Category: WordPress

WP-cron not working?

19 February 2009 by Joost de Valk » - 23 Comments

So when I moved to the (DV) server at MediaTemple, it turns out that my WP-Cron stopped working. I didn’t notice for a while, until I found out that the new version of Tweetbacks didn’t work for me anymore, and this was using wp-cron. The fix turned out to be very simple, after some debugging »

Category: WordPress

rel=canonical – Canonical URL links

12 February 2009 by Joost de Valk » - 228 Comments

Matt Cutts has just announced a new tag at SMX West Google, Yahoo and Microsoft have just announced a new link element, henceforth to be known as rel=canonical, which we can use to tell the search engines which URL it should have for the current page. This is probably best explained with an example, so »

Categories: General SEO, WordPress

Fix Automatic Plugin Update

7 February 2009 by Joost de Valk » - 44 Comments

I recently moved from a MediaTemple Grid Server to a MediaTemple DV extreme, and in that move, I lost the ability to do automatic plugin updates, and it instead required me to enter my FTP info. As I use a gigantic amount of plugins, that becomes annoying very soon. So I decided to find out »

Category: WordPress

A4U RoadShow Amsterdam

6 February 2009 by Joost de Valk » - 4 Comments

Upcoming March 4th there will be an A4U Roadshow event in Amsterdam. A great place to meet and network with the A4U crew, and other people interested in online and especially affiliate marketing! Registration is free, so register now! I’ll be there, so let me know in the comments when you’re coming too and we »

Category: Usability & Conversion

I Won! (a SEMMY)

5 February 2009 by Joost de Valk » - 32 Comments

Thanks to all of you who voted for me, I’ve won the SEMMY in the category Blogs & Blogging with my WordPress SEO article! WordPress SEO Thanks a ton for your support, I’m really happy with this, and congratulations to the runner-ups and the other SEMMY winners, you did a great job!

Category: WordPress

Interview with Todd Garland of BuySellAds

30 January 2009 by Joost de Valk » - 20 Comments

I’ve recently switched from selling my ads directly to having BuySellAds take care of it, and it’s been an absolutely awesome experience. As a result of that experience, I do not agree with Chris Brogan yet that advertising is completely broken, but it does need a good level of reinvention. So, to introduce you to »

Category: Usability & Conversion

SEMMY Finalist!

28 January 2009 by Joost de Valk » - 9 Comments

I told you I’d been nominated for a SEMMY a while back, well, I’ve made it to the finals in the Blogs & Blogging category with my WordPress SEO article! I’m very honored! So you can help me now: please go vote here, I’ll be very grateful!

Category: General SEO