Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Sociable 3.3 with integration

16 June 2009 by Joost de Valk » - 33 Comments

I’ve just released Sociable 3.3 which comes with a very cool new feature: integration. is a URL shortener. Free for those with an account (it’s in private beta right now), and then it uses, but for $100 you get a URL shortener on your OWN domain! Now I happened to have a […]

Category: WordPress

Hosting your JS at Google

16 June 2009 by Joost de Valk » - 21 Comments

While in a previous post I talked about WordPress database optimization, with this post I intend to show you how to improve your sites performance a bit more by hosting your javascripts with Google. This only works if you’re using jQuery, prototype or another library that is supported by Google’s AJAX Librararies API. While those »

Category: WordPress

Custom RSS feeds in WordPress

9 June 2009 by Joost de Valk » - 22 Comments

I use FeedBurner to track all my feed subscribers, but sometimes I want to provide a different feed to other people (without my feed signature for instance, or using excerpts instead of full feeds). Now when you use FeedBurner’s Feedsmith plugin, this’ll redirect all of your normal feeds to FeedBurner, and that’s a smart thing »

Category: WordPress

What are “custom taxonomies”?

8 June 2009 by Joost de Valk » - 32 Comments

WordPress, with version 2.3, introduced the concept of Tags. As described by Wikipedia, a tag is “a non-hierarchical keyword or term assigned to a piece of information”. This meant WordPress had a hierarchical way of classifying information (categories), and a non hierarchical way of classifying information. As far back as in 2006, people were discussing »

Category: General SEO

*Bing* on national radio

7 June 2009 by Joost de Valk » - 9 Comments

Yesterday I was interviewed on Dutch national radio program, Radio Online,(Radio 1, for the Dutchies) by Fransico van Jole (@2525) and Peter de Bie, about Microsofts new search engine Bing. My thoughts on it are as a bit harsh in one way, I think it’s not much news, and it’s definitly not “there yet” in »

Category: Announcements

StudioPress and Yoast kick it off together

28 May 2009 by Joost de Valk » - 57 Comments

This is quite big news for me, and for OrangeValley Projects, the development side of OrangeValley that we’ve been starting up over the last few months. In short: Brian Gardner, of StudioPress and Revolution fame, and myself, have decided to partner up, to provide better SEO’d themes to StudioPress customers. Brian is the one who »

Category: WordPress

WordPress MU development, I love it!

27 May 2009 by Joost de Valk » - 19 Comments

At OrangeValley, we’re currently working on migrating a large Dutch blog network over from it’s own proprietary system to a WordPress Multi User install, one of our more serious WordPress MU development projects. There’s quite a few things about WordPress MU that I like, but what I like most is, well, that’s it’s WordPress :) »

Category: WordPress

Design for Conversion

25 May 2009 by Joost de Valk » - 10 Comments

In these times where everybody is low on cash, it’s very important to make those new visitors convert. Conversion rate optimization is thus one of those markets that grow very rapidly, and it happens to be the market we’re in the center of with OrangeValley here in Holland. But you can learn a lot about »

Category: Usability & Conversion

40 WordPress Optimisation tips

29 April 2009 by Joost de Valk » - 147 Comments

I presented on A4UExpo Europe yesterday on WordPress Optimisation, doing 40 tips in 40 minutes. Here are the slides:

Category: WordPress

On WPWeekly Episode 48!

31 March 2009 by Joost de Valk » - 18 Comments

I was a guest on WPWeekly Episode 48 last saturday, where we discussed a lot of things WordPress, WordPress SEO, etc. It was fun being on with Jeff Chandler and David Peralty, and I think you’ll enjoy the interview, so go listen to it, like, now!

Category: WordPress