Posts by Joost de Valk


Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

WordPress SEO Plugin Theme Integration Guide

1 January 2012 by Joost de Valk » - 43 Comments

Theme authors come in two different shapes and sizes: those who integrate SEO “functionality” into their themes and those who don’t. If you’re in the camp of integrating SEO functionality into your theme, you’ve got yet another choice to make: do you “yield” for site owners that have an SEO plugin installed, disabling your own […]

Category: WordPress
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GoDaddy’s spammy link building techniques

15 December 2011 by Joost de Valk » - 184 Comments

Search Engine Spam

Over the last few months, I’ve seen GoDaddy rise up in the rankings for a lot of hosting related terms. At first I suspected they were finally using their very strong domain in a smart way, but then I noticed they ranked for terms I know you can’t rank for without a lot of external links, no »

Category: General SEO
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Rich Snippets showing up everywhere

14 December 2011 by Joost de Valk » - 84 Comments

Google seems to have taken out the whitelisting process for several types rich snippets, most importantly the review and review-aggregate types. In the process they have also made some changes to how combined author / rich snippets are shown. Let me run you through what I’ve seen over the last few days. Review snippets for »

Categories: eCommerce, General SEO
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How to change your WordPress permalink structure

11 December 2011 by Joost de Valk » - 182 Comments

change WordPress permalink structure

Quite often, in our website reviews, we give people the advice to change their WordPress permalink structure, this post details the why and, more importantly: how to make such a change without losing the traffic that you already have. It includes a new tool built by yours truly to help you create the necessary redirects. Keep »

Category: WordPress
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Using cornerstone content to make your site rank

8 December 2011 by Joost de Valk » - 56 Comments

pyramide_cornerstone

The most common question we answer in our website reviews is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is »

Category: Content SEO
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Sending Reliable Email with Postmark

5 December 2011 by Joost de Valk » - 25 Comments

Reliable Email Delivery

Reliable email delivery is important to your business: your website probably has a contact form for hiring inquiries; your web application(s) rely on email for interaction with your clients, heck, you might even rely on your server to send email for e-commerce transactions. If those emails do not reliably reach you or your (prospective) customers, »

Category: WordPress
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Questions and Answers – Google+ edition

28 November 2011 by Joost de Valk » - 12 Comments

In honor of the new Yoast Google+ page, I’ve taken questions there which I’ll answer here, so everyone can benefit. Do you think the increased number of metatags released by Google are good for webmasters and the web, or just making things more complicated for the amateur so only those that can afford SEO consultancy »

Category: General SEO
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SEO Ranking Data: Tracking Passively and Actively

20 November 2011 by Joost de Valk » - 20 Comments

On tracking SEO Ranking Data

People ask me at times whether I talk about SEO ranking data with my clients and/or monitor it for them. In almost all cases I do monitor it, in some cases, we talk about them, in a lot of cases we don’t, as it’s just not that reliable of a metric. On the other hand, with »

Category: General SEO
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Cron View

5 November 2011 by Joost de Valk »

What is in WordPress Cron? Cron View shows you!

A simple plugin to look at the active WP-cron jobs, displaying the next due, schedule and the hook called. Easy & useful for developers playing with cron!

Categories: Uncategorized
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WP-Cron Control

5 November 2011 by Joost de Valk »

WP-Cron Control Settings

Take control of WP-Cron. Prevents missing scheduled posts, race conditions in WP-Cron and other cron issues by allowing you to setup a system cron.

Categories: Uncategorized
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