Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Google & Privacy…

18 October 2011 by Joost de Valk » - 16 Comments

Google announced some changes today, in that they’ll enable SSL for all logged in users because of “privacy concerns”. I think that reason is bull, and wrote a guest post about it on SEObook.

Category: General SEO

Managed WordPress Hosting

14 October 2011 by Joost de Valk »


For a WordPress site that needs a bit more care because you can’t always be there to do the critical upgrades yourself, you need Managed WordPress Hosting.

Category: WordPress

(Collaboratively) Translating Yoast Plugins

3 October 2011 by Joost de Valk » - 28 Comments

Tower of Bable: no longer!

I’ve been bugged for over 2 years now by people who wanted me to make it possible to translate my plugins into their language. Only a few of my plugins so far have had proper internationalization options, mostly due to me being lazy busy with other stuff. This is now changing, rapidly, though! Last friday »

Category: WordPress

rel=”next” & rel=”prev” for paginated archives

15 September 2011 by Joost de Valk »

Google is once again showing why standards compliant building might be very beneficial for SEO. They have started to use rel=”next” and rel=”prev”, both part of HTML4 and HTML5, to recognize archives and paged articles. Just yesterday I was having a discussion with Nathan Rice, on of the developers of Genesis over how one should deal »

Category: General SEO

Reviews, Testimonials and Surveys!

14 September 2011 by Joost de Valk » - 5 Comments

This is a quick post to let you know thatI’ve started doing plugin reviews again, starting with Gravity Forms and I’ve also started with reviews of WordPress themes, starting with a review of Genesis. I’ll be reviewing themes regularly, but only if they work with my WordPress SEO plugin, to avoid confusion. Today is also »

Category: WordPress


12 September 2011 by Joost de Valk »

Genesis theme framework

This Genesis Theme Review shows that Genesis is one of the most popular WordPress Theme Frameworks and there’s a good reason for that. I love the flexibility and quality of its code, which is why it gets a full 5 out of 5 stars.

Categories: Uncategorized

WordPress SEO Theme Compatibility Survey

12 September 2011 by Joost de Valk » - 10 Comments


Quite often now, I get the question which themes work well with my WordPress SEO plugin. The honest answer is that I know only a few by heart because I haven’t tried them all. Now I know I have a quite active user base for my WordPress SEO plugin and therefor, I’ve decided to try »

Category: WordPress

Gravity Forms

11 September 2011 by Joost de Valk »


Gravity Forms is easily the best forms plugin for WordPress, highly recommended!

Categories: Uncategorized issues: what’s up and what will they do about it?

9 September 2011 by Joost de Valk » - 87 Comments logo

When I posted my interview with Terry Myers about cloud hosting, I wasn’t really prepared for the backlash that would come in on that post. Quite a few people responded and a lot of them weren’t too happy. On top of that, there were several instances of downtime in both the AMS and several US »

Category: WordPress

Discuss: The Page Title in WordPress Themes

5 September 2011 by Joost de Valk » - 27 Comments

WordPress is a content management system. It allows the user to create and edit types of content, be them post, pages or custom post types and classify them with taxonomies, categories, tags or custom taxonomies. Almost every bit of content a WordPress site outputs is easy to control by the maintainer of that WordPress site. »

Category: WordPress