Posts by Joost de Valk archive - page 21


Announcing a Yoast redesign

24 May 2015 by Joost de Valk » - 28 Comments

As I announced in our previous post on the evolution of Yoast avatars, we’re working on a redesign. In fact… The HTML and CSS are mostly done, but we’ll take quite a bit more time to work on it. Over the summer we’ll make a WordPress theme out of it and make sure that all the »

Category: Announcements

Website maintenance: How to clean up old posts & pages

13 May 2015 by Joost de Valk » - 34 Comments

website maintenance clean up old posts

When you maintain a blog, you write different types of posts. Of course, you try to write evergreen cornerstone content posts all the time. The reality is different. Some posts have historical value, others only have momentary value. You should go through your archive every once in a while, and clean it up. This should »

Categories: Content SEO, Technical SEO
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The evolution of Yoast avatars & we’re doing a redesign!

12 May 2015 by Joost de Valk » - 19 Comments

Over the years, our avatars have evolved quite a bit. Paul Madden created the first avatar, back in 2007. A few years later, I asked Erwin to improve upon it and he ran off with them. He created many, many avatars. First of me, later on of the entire, rapidly growing, team. Below is an infographic highlighting »

Category: Announcements
Tag:

Crawl efficiency: making Google’s crawl easier

8 May 2015 by Joost de Valk »

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If  you intend »

Category: Technical SEO
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Search Analytics in Google Search Console

6 May 2015 by Joost de Valk » - 23 Comments

webmaster tools bing

Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. On May 5th 2015, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their »

Categories: Analytics, Technical SEO
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Using category and tag pages for SEO

1 May 2015 by Joost de Valk »

ask yoast: avoid competing with your own pages

At Yoast, we often see that a site’s category / tag structure is completely unmanaged. Even large news sites suffer from over-usage of tags and categories. Tags and categories are both examples of a taxonomy system. By default a WordPress site has these two, but you can add more. When used correctly, a good taxonomy »

Category: Content SEO
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Google’s “Mobilegeddon” is on its way

24 April 2015 by Joost de Valk » - 39 Comments

yoast SEO

This was the week of the announced Google mobile update. The update has been dubbed “Mobilegeddon” in the SEO industry, but up until today, it wasn’t exactly living up to expectations. The idea though, is very simple: if your website isn’t deemed mobile friendly, it won’t rank as well in mobile search results (which, in itself, »

Category: Technical SEO
Tag:

Holistic SEO

22 April 2015 by Joost de Valk » - 9 Comments

Holistic SEO

Here at Yoast we try to combat the notion that SEO is just a trick. SEO is so much more. Over the years, social media has become more important as a method for discovering new content and products. Google changes its algorithm literally hundreds of times a year. It adapts to the changing influence of »

Category: Technical SEO
Tag:

WordPress SEO 2.1: release notes

20 April 2015 by Joost de Valk » - 72 Comments

As we don’t want to drown these release notes in the bigger security news, we’ve made it into a separate post. WordPress SEO 2.1 (both free and premium have the same version number now) contains a series of bugfixes but also some enhancements I’d like to highlight in this post. These changes come on top of »

Category: WordPress

Changing URLs in search results

17 April 2015 by Joost de Valk » - 132 Comments

April 2015, Google announced that they’ll change the way they represent URLs in mobile search results. This post explains what is changing, what this means for you and how our Yoast SEO plugin will help you with these changes. What is changing in the search results? In their blogpost Google say they’ll changing the following: The website »

Category: Technical SEO
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