Posts by Joost de Valk

Joost de Valk

Joost de Valk is the owner and creator of He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Fusion Marketing Experience in Brussels

24 March 2011 by Joost de Valk » - 15 Comments

Fusion Marketing Experience Brussels - Logo

Yesterday I gave a presentation about Content Marketing & SEO at the Fusion Marketing Experience conference in Brussels. It was more of a high level presentation than the technical kind of presentation some of you might be used too, but I thought it would still be worth while to share here. Also, below that, some […]

Category: Usability & Conversion

Meta Description for Search & Social

15 March 2011 by Joost de Valk » - 56 Comments

Auto generate the meta description for SEO Success?

Auto-generate your way to SEO success? Meta descriptions elements have many uses and can be constructed in several ways. A good meta description entices the user to click, both by the fact that it contains enticing, well readable text and by the fact that it contains the sought for keywords, as that get’s bolded in »

Category: General SEO

Link Building 101

2 March 2011 by Joost de Valk » - 82 Comments

Link Building 101

Most people understand by now that links have a very real influence on rankings in search engines. How it works and in which ways a link can influence your ranking is often unclear though, resulting in many myths. This link building 101 tries to explain the basics of link building and to refute some of »

Category: General SEO

11 Top WordPress Plugins Every Blog Should Have

16 February 2011 by Joost de Valk » - 223 Comments


WordPress in itself is a decent system but it can be made into a rock solid blogging beast. Adding top WordPress plugins can make WordPress into the Swiss Army Knife of blogging: just pull out whatever functionality you need for your specific blog! Many people have asked me for my list of top WordPress plugins. »

Category: WordPress

Intelligent Site Structure for better SEO

9 February 2011 by Joost de Valk » - 56 Comments

Link Structure

Search engines are still one of the most important traffic drivers to sites these days, which is why Search Engine Optimization (SEO) is incredibly important. While SEO is often thought to be just a set of some technical tricks – and as a professional SEO, I confess to spending a lot of time with clients »

Category: Content SEO

HTML Sitemap for WordPress

8 February 2011 by Joost de Valk » - 63 Comments

HTML sitemap for wordpress, as shown on Yoast

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. There’s plenty of plugins out there »

Categories: General SEO, WordPress

Killer Performance Tips from the Expert

7 February 2011 by Joost de Valk » - 2 Comments

My business & podcast partner Frederick Townes, who also happens to be the CTO @, has finally finished a long awaited (by me at least) post covering lots of the performance tips he’s applied at Mashable (I hope you’ve seen their awesome redesign) and in other projects to make the sites faster despite having »

Category: WordPress

Turn your commenters into subscribers!

31 January 2011 by Joost de Valk » - 64 Comments

Only a small percentage of your visitors leave a comment. This group of people is probably also interested in subscribing to your newsletter, if you have one. So I created a method to add a “subscribe to my WordPress newsletter” checkbox to my comment form a couple of weeks ago. The result? 40 new subscribers »

Category: WordPress

Video: Making sure your content is found

31 January 2011 by Joost de Valk » - 15 Comments

Logo Wordcamp Bulgaria

So as you might now, I was in Sofia in October 2010 for WordCamp Bulgaria, last week the presentation I gave there was put on, so now all of you can enjoy it. It covers SEO and how being remarkable is important for proper SEO. The presentation is titled: Making sure your content is »

Category: General SEO

SEO Royale: conference + party in Amsterdam

26 January 2011 by Joost de Valk » - 10 Comments

SEO Royale

There’s nothing like a small conference and party with a bunch of SEO rockstars, with so few people around that you’ll get the chance to really go in-depth on your topic. I’ve learned this myself while attending the fabulous SEOktoberfest, by far the most valuable conference I go to each year. It’s small and has »

Category: General SEO