Posts by Joost de Valk archive - page 21

Tracking Outbound / Affiliate Links with getClicky

26 January 2012 by Joost de Valk » - 17 Comments

Clicky web analytics

I use Clicky for most of my day-to-day tracking and analysis, only using Google Analytics for the harder analyses. One of the things Clicky can do most wonderfully is track outbound clicks. There’s an issue however when you start routing your affiliate links through a script or on-site redirect. I redirect mine through /out/ here […]

Category: Analytics
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On WordPress Dashboard Widgets

25 January 2012 by Joost de Valk » - 31 Comments

I was one of the first plugin developers to add a dashboard widget to your dashboard when you installed one of my plugins. I’m hoping people will follow me in doing the reverse as well. While it generates traffic, it doesn’t generate sales. Let me show you. When I added mine, in the beginning, it »

Category: WordPress

Search & Social – you can’t get the cream out of the coffee

11 January 2012 by Joost de Valk » - 45 Comments

Twitter Cards in action

Yesterday, Google launched “Search plus your World“, intermixing search and social and providing even more “personalized” results. There’s a lot of outcry about some parts of this, with people saying they don’t want “personalized” results. I actually think that normal users do want personalized results and that this is, for the most part, a good thing. »

Categories: Social Media, Technical SEO
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Stop SOPA, help the internet.

11 January 2012 by Joost de Valk » - 34 Comments

I’m not political in my posts normally, just like isn’t and Matt Cutts isn’t, but it’s about time we put this whole SOPA thing to a stop. Since some well respected politicians are using my plugins and carry my news widget in their dashboard, I thought it was time I used that “power” to show »

Category: Announcements

WordPress SEO Plugin Theme Integration Guide

1 January 2012 by Joost de Valk » - 43 Comments

Theme authors come in two different shapes and sizes: those who integrate SEO “functionality” into their themes and those who don’t. If you’re in the camp of integrating SEO functionality into your theme, you’ve got yet another choice to make: do you “yield” for site owners that have an SEO plugin installed, disabling your own »

Category: WordPress
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GoDaddy’s spammy link building techniques

15 December 2011 by Joost de Valk » - 184 Comments

Search Engine Spam

Over the last few months, I’ve seen GoDaddy rise up in the rankings for a lot of hosting related terms. At first I suspected they were finally using their very strong domain in a smart way, but then I noticed they ranked for terms I know you can’t rank for without a lot of external links, no »

Category: Technical SEO

Rich Snippets showing up everywhere

14 December 2011 by Joost de Valk » - 84 Comments

Google seems to have taken out the whitelisting process for several types rich snippets, most importantly the review and review-aggregate types. In the process they have also made some changes to how combined author / rich snippets are shown. Let me run you through what I’ve seen over the last few days. Review snippets for »

Categories: eCommerce, Technical SEO
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How to change your WordPress permalink structure

11 December 2011 by Joost de Valk » - 182 Comments

change WordPress permalink structure

Quite often, in our website reviews, we give people the advice to change their WordPress permalink structure, this post details the why and, more importantly: how to make such a change without losing the traffic that you already have. It includes a new tool built by yours truly to help you create the necessary redirects. Keep »

Category: WordPress
Tags: ,

Using cornerstone content to make your site rank

8 December 2011 by Joost de Valk » - 56 Comments


The most common question we answer in our website reviews is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is »

Category: Content SEO
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Sending Reliable Email with Postmark

5 December 2011 by Joost de Valk » - 25 Comments

Reliable Email Delivery

Reliable email delivery is important to your business: your website probably has a contact form for hiring inquiries; your web application(s) rely on email for interaction with your clients, heck, you might even rely on your server to send email for e-commerce transactions. If those emails do not reliably reach you or your (prospective) customers, »

Category: WordPress
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