Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Web Intents from Twitter

7 July 2011 by Joost de Valk » - 23 Comments

At the end of March Twitter released a cool new feature called “Web Intents”. I didn’t really see the value of it till recently, but I’ve now started using it way more. When you have a Tweet button on your site, you’re already using the Web Intents API, but you can do way more cool […]

Email Reliability: use an SPF record

6 July 2011 by Joost de Valk » - 23 Comments


A while back I outlined my system for preventing comment spam. One of the core fundamentals in there is that I send people an email to verify their email address before their comment is published. For this to work well, I need to trust on my email to be received. As it turns out, email »

Author Highlighting in Search with WordPress

30 June 2011 by Joost de Valk » - 30 Comments

daggle - Google Search

Amidst all the news about Google+ and Google social interaction tracking (and yes I will work on & post about that too), Google released some other news today. They said they’re going to be highlighting authors in the search results.  I think this is an awesome feature. It means that you’ll see a picture / avatar »

Category: WordPress

Clicky Analytics (getClicky) Review: clean, simple, effective

26 June 2011 by Joost de Valk » - 18 Comments

Clicky web analytics

In my post last week about social buttons, I included code samples for Clicky Analytics. I got some emails asking me why I use Clicky and Google Analytics alongside each other. In this review I want to show you some of the cool features I use from Clicky Analytics (aka getClicky) that make me use »

Category: Analytics

Social Buttons: Adding them to your site & Tracking them

23 June 2011 by Joost de Valk » - 58 Comments

Social Buttons

I’ve had a lot of questions recently (like literally, several a day) on how I implemented the social buttons in WordPress, whether I was using a plugin or using a theme. First of all I’m glad to see all of you noticing my social buttons section so much. Second, I’d love to share with you »

Categories: Analytics, Social Media

WordPress Plugin Installation Survey

19 June 2011 by Joost de Valk » - 21 Comments

When you install a new plugin, what do you base the decision to do that on? I’d love to know! So I’ve created a survey, I’ll of course share the results here on the blog. Please fill out the survey below:

Category: WordPress

All In One SEO Pack to WordPress SEO Migration

17 June 2011 by Joost de Valk » - 55 Comments

All In One SEO Import

So you’ve made the decision and want to migrate from All In One SEO Pack to my WordPress SEO plugin. It seems some people are afraid of taking the big leap. It’s actually fairly easy although it will be partly manual work. You won’t have to rewrite the title or description for any of your »

Category: WordPress

Custom Post Type Snippets to make you smile

17 June 2011 by Joost de Valk » - 20 Comments

Custom Post Type goodness

So it’s friday, I’ve been coding all day and I thought I’d share some of the cool snippets I’ve come across and/or developed today. I’ve mostly been working with Custom Post Types and Taxonomies, so let me share some of that goodness. Let’s geek out in a bit, but first let me show you why »

Archive SEO: archive by topic, not by date

10 June 2011 by Joost de Valk » - 43 Comments


It seems I run into a (WordPress) blog every day that has a full date archive. You’ll know what I mean, a list of links, with one link for every month in the last 3, 4, X years that they published a post in. My buddy Avinash has one (sorry Avinash for using you as »

Category: General SEO

Tracking Google +1 button Interaction in Google Analytics

1 June 2011 by Joost de Valk » - 111 Comments

Google +1 button code

[plus1]Today Google introduced the new +1 button, which I of course immediately implemented (see below and, on this specific post, on the right). It comes with an option for a callback function that you can use to track interaction with that button in Google Analytics. The implementation is pretty easy so let’s go ahead and »

Category: Analytics