Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Social Media Optimization with Yoast SEO

25 June 2013 by Joost de Valk » - 78 Comments

Our Yoast SEO plugin handles optimization of your WordPress site for search engines and we dare say it does a very good job of it. Most of that is technical optimization, like our XML sitemap functionality and aids in content optimization, like your page analysis function. But there’s more to SEO than that. You need links […]

Category: Social Media

CDN for WordPress: using MaxCDN

25 June 2013 by Joost de Valk » - 1 Comment

FI_MaxCDN_80x60 uses a MaxCDN / W3 Total Cache based WordPress CDN solution, speed up your blog too and get it today!

Category: WordPress

Mea Culpa on a bad update + lessons learned

21 June 2013 by Joost de Valk » - 89 Comments

Last night I pushed out an update to our WordPress SEO plugin, version 1.4.8. It included a ton of changes including support for the new author stuff Facebook announced yesterday. We had been testing all the other changes in that release for a while already and all seemed fine, so I was baffled when I »

Category: WordPress

Standardising WordPress theme hooks

20 June 2013 by Joost de Valk » - 16 Comments

I’ve been working on integrating our SEO plugins more deeply with Genesis the last few weeks and something dawned on me. Ever since I wrote my post on Genesis 2.0, I’ve been thinking: Genesis started a small revolution, but we should open that up. More theme developers should start doing a API and if »

Category: WordPress

You can’t content-market your way through life

30 May 2013 by Joost de Valk » - 56 Comments

About a week ago, Olivier Blanchard, one of the few people who pride themselves on working in social media whose posts I actually enjoy reading, wrote a post on his blog. Now you might think that’s not very news worthy, but it was his first post since February 25th. Up until that time he had »

Category: Social Media & Genesis 2.0

28 May 2013 by Joost de Valk » - 37 Comments

About a week ago, we “migrated” to Genesis 2.0, in the process we switched to their new HTML5 / code and we slightly updated our design, making the header shorter and making improvements to our responsive design. This was a bit of work, but not even half as much as that sounds like »

Category: WordPress

How to cloak your affiliate links

21 May 2013 by Joost de Valk » - 40 Comments

We regularly review sites that monetize, in part, with affiliate links. I’ve always said and will continue to say that affiliate links should be redirected through a redirect script, but when we tried to help a client by linking to a proper explanation and example script, we couldn’t find one. So, in true Yoast style, I wrote »

Category: General SEO

WordPress SEO Community & Roadmap

14 May 2013 by Joost de Valk » - 41 Comments

Our WordPress SEO plugin has been getting more and more downloads, bringing it to the top of the most downloaded plugin chart on fairly regularly. With that comes more interest from other developers as well, which is something we absolutely love, but is kind of impossible to manage properly on Which is why we’ve »

Category: WordPress

Why we moved to email support with HelpScout

17 April 2013 by Joost de Valk » - 56 Comments

When we started doing premium WordPress plugins, we also added a support forum to Many people liked this but I was, to be honest, skeptic. My experience with the forums are … Poor, at best. I just don’t think forums work very well, in large part because there is an ever continuing tendency »

Category: Announcements

The future of SEO plugins for WordPress

8 April 2013 by Joost de Valk » - 86 Comments


I find myself becoming more and more defensive of WordPress SEO plugins, my own in particular. When people make jokes about them I tend to get angry, which is perhaps a stupid reaction, but it made me think: why would people make jokes about them, are they that stupid? What does the future hold for »

Category: WordPress