Posts by Joost de Valk


Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Check out posts by Joost

Google’s Search in Sitelinks and WordPress SEO

24 September 2014 by Joost de Valk » - 30 Comments

Yoast_SEO_L_1024

Recently, Google introduced the new “search in sitelinks” box for a lot more sites. In the past this used to be restricted to YouTube and a few other sites. If your site is eligible, you’ll see it by Googling your brand, or receiving an email like this from Google Webmaster Tools: So let’s run through steps […]

Categories: General SEO, WordPress
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Google Analytics eCommerce tracking

17 September 2014 by Joost de Valk » - 11 Comments

Yoast_eCommerce_R_1024

We’ve rebuilt our Google Analytics eCommerce tracking plugin and added support for WooCommerce! Read on to learn why you should buy it today. If you want to optimize your shops sales, you need to make sure you connect your visitor data to your transaction data. This plugin does just that. We’ve made transaction tracking so reliable that we »

Categories: Analytics, eCommerce, WordPress
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Savvii: Expanding our local WordPress hosting options

11 September 2014 by Joost de Valk » - 11 Comments

Managed_wordpress_hosting_FI

We often get questions from people asking about what is “good” WordPress hosting. One of the things we tend to find hard is tell people which hosting company they should use in Europe. Some of the managed WordPress hosting companies out there offer servers in Europe, but their support is primarily American and it almost always shows. »

Category: WordPress
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Google Analytics by Yoast, V5: Universal Support

4 September 2014 by Joost de Valk » - 98 Comments

Google Analytics by Yoast

We’ve been working hard on our Google Analytics plugin and are proud to release version 5.0, with universal support, today. With all the changes Google had made to Analytics and with our improved development experience we decided we’d be better off with a full rewrite. We’ve redone some of the features, killed a few minor features »

Category: Analytics
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Yoast eBook: Optimize your WordPress site

2 September 2014 by Joost de Valk » - 69 Comments

Cover of optimize your WordPress site

Exciting news! Team Yoast has written its very own book! In recent years, we often fantasized about writing a book in which all of our knowledge was bundled. In the last few months, we finally put our pens down to paper! Starting today you can buy our awesome ebook for only $19. Our book will »

Category: WordPress
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Google: Slowly moving back to 10 blue links

29 August 2014 by Joost de Valk » - 44 Comments

Last night Google’s John Mueller announced on Google+ that “authorship” had been removed completely from the search results. Just like Google has recently removed most video snippets, this is another step towards Google’s search result pages going “back” to being 10 blue links. Brief history of author highlighting / authorship We were among the very early adopters of author »

Category: WordPress
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WordPress SEO Tutorial Videos

28 August 2014 by Joost de Valk » - 6 Comments

One of the returning questions we get from customers is for better tutorial videos for our SEO plugin. That’s no “simple” thing as we quite regularly update the plugin and add new features to it, changing the interface. So we’ve teamed up with Shawn Hesketh, from WP101, who has created (and will continue to update) a »

Category: WordPress
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Regular security audits: taking our responsibility

4 August 2014 by Joost de Valk » - 24 Comments

Yoast Black Friday bundle

Today, we’re announcing that we have partnered with Sucuri, in the interest of pro-actively securing our plugins. As our plugins run on more and more sites, we have a responsibility towards our users and the web at large to make sure that we do our utmost to make sure our code doesn’t make them vulnerable.* We’ve »

Category: WordPress
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Google Panda 4, and blocking your CSS & JS

19 June 2014 by Joost de Valk » - 79 Comments

Yoast liked the Panda

A month ago Google introduced its Panda 4.0 update. Over the last few weeks we’ve been able to “fix” a couple of sites that got hit in it. These sites both lost more than 50% of their search traffic in that update. When they returned, their previous position in the search results came back. Sounds too good to be »

Category: WordPress
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WordPress SEO Premium 1.2

5 June 2014 by Joost de Valk » - 38 Comments

WordPress SEO Premium

As I announced yesterday on the Dradcast, we released a new version of WordPress SEO premium. This is another feature packed update with a lot of things people had been asking us for. Let me go through the list of new features: Import redirects from your .htaccess file If you have a lot of redirects »

Categories: General SEO, WordPress
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