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Meike Hendriks

I'm 26 years old and I live together with my boyfriend near the Yoast office in a town called Overasselt. Right after my study Fashion Business Management I started working in online marketing. I soon found out that SEO attracted me the most. After I realized that I started a job in SEO at a big eCommerce company. I gained a lot of experience, and now it's time to help others with their websites!

You can find Meike on: Linkedin

At Yoast, I’m now part of the SEO team, and we’re reviewing a lot of websites. I like helping people and companies with optimizing their sites and giving them tips and tricks for better results. There is a lot of knowledge here at Yoast, and it’s very nice to be part of this team and company.

In my spare time, you can find me walking around in the city and with sunny weather, laying down in one of the nice parks in the neighborhood. I like shopping, good food, traveling and spending time with my boyfriend, friends and family.

Internal linking for SEO: Why and how?

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages […]

Read: "Internal linking for SEO: Why and how?"
internal links metaphor roads

What is an XML sitemap and why should you have one?

A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to find your essential website pages quickly, even if your internal linking isn’t perfect. This post explains what they are and how they help you […]

Read: "What is an XML sitemap and why should you have one?"
XML sitemaps

How to use Google Search Console: a beginner’s guide

3 April 2020 | 44 Comments | Meike Hendriks

Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. You probably have heard of Google Analytics and […]

Read: "How to use Google Search Console: a beginner’s guide"

What is user testing and why should you do it?

10 September 2019 | 3 Comments | Meike Hendriks

Watching your (potential) clients use your website or use your products can give you plenty of new insights. Seeing how they navigate, search or click your site can give you information you wouldn’t get out of just analyzing your data. And, as you know your product inside out, you might have developed some blind spots. […]

Read: "What is user testing and why should you do it?"

Panel research for your business: Benefits and tips

9 August 2019 | 3 Comments | Meike Hendriks

What are the benefits of having a research panel for your business? And what are the differences compared to other types of research? In a nutshell, panel research can give you deeper insights into your audience and it’s most valuable if you combine it with other types of user research. Here, we’ll tell you what […]

Read: "Panel research for your business: Benefits and tips"

What is an exit survey and why should you use it?

When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website.  But what do you […]

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Case study: Appealing content for a real estate site

8 February 2018 | 3 Comments | Meike Hendriks

In our Ask Yoast case studies, we gave SEO advice to readers who signed up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his target […]

Read: "Case study: Appealing content for a real estate site"
Ask Yoast Case study: SEO for a Real estate