Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to provide the most important pages […]Read: "Internal linking for SEO: Why and how?"
I'm 26 years old and I live together with my boyfriend near the Yoast office in a town called Overasselt. Right after my study Fashion Business Management I started working in online marketing. I soon found out that SEO attracted me the most. After I realized that I started a job in SEO at a big eCommerce company. I gained a lot of experience, and now it's time to help others with their websites!
You can find Meike on: Linkedin
At Yoast, I’m now part of the SEO team, and we’re reviewing a lot of websites. I like helping people and companies with optimizing their sites and giving them tips and tricks for better results. There is a lot of knowledge here at Yoast, and it’s very nice to be part of this team and company.
In my spare time, you can find me walking around in the city and with sunny weather, laying down in one of the nice parks in the neighborhood. I like shopping, good food, traveling and spending time with my boyfriend, friends and family.
A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to find your essential website pages quickly, even if your internal linking isn’t perfect. This post explains what they are and how they help you […]Read: "What is an XML sitemap and why should you have one?"
Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data from your website. You probably have heard of Google Analytics and […]Read: "How to use Google Search Console: a beginner’s guide"
When you want to make some considerable improvements to your website, what’s the best place to start? At Yoast, we feel that research is always one of the most important things to do. It’ll help you find out what needs work, why it needs work, and of course, what you have to do to make […]Read: "An introduction to user research"
Watching your (potential) clients use your website or use your products can give you plenty of new insights. Seeing how they navigate, search or click your site can give you information you wouldn’t get out of just analyzing your data. And, as you know your product inside out, you might have developed some blind spots. […]Read: "What is user testing and why should you do it?"
What are the benefits of having a research panel for your business? And what are the differences compared to other types of research? In a nutshell, panel research can give you deeper insights into your audience and it’s most valuable if you combine it with other types of user research. Here, we’ll tell you what […]Read: "Panel research for your business: Benefits and tips"
When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website. But what do you […]Read: "What is an exit survey and why should you use it?"
At Yoast, we continuously want to improve our website and our products. But how do you find out what makes them better? Sure, we need to fulfill the needs of our clients. But how do you know what your client’s top tasks are? Doing research is the answer! We love doing research because we get […]Read: "Why and how to investigate the top tasks of your visitors"
Most website owners make use of Google Analytics to measure their online marketing efforts. A lot of information can be pulled out of the data, which gives you valuable insights that can help you improve your future marketing campaigns. However, lots of website owners look at direct revenue from the channels used, and this can […]Read: "Assisted Conversions in Google Analytics"
In our Ask Yoast case studies, we gave SEO advice to readers who signed up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his target […]Read: "Case study: Appealing content for a real estate site"