Avatar of Joost de Valk

Joost de Valk

I'm the founder and Chief Product Officer at Yoast. I spend most of my time at Yoast working on Yoast SEO and its addons. As Chief Product Officer I make sure the roadmap for all our products is managed.

You can find Joost on: TwitterLinkedinFacebookInstagramGithubWordPress

I am an internet entrepreneur with a background as an SEO, digital marketer, and web developer. In the early days of my career, I worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed me to work with several large brands around the world.

In 2010 I founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 140 people. Yoast SEO is currently available for four open-source platforms and active on more than 12 million websites.

Besides Yoast, Marieke and I have invested in several companies. As a result, I also have several advisory roles for companies we have invested in. More about our investments can be found on the website of our investment vehicle Altha.

Private life

I’m 39 years old and live with my wife Marieke in Wijchen, near Nijmegen, where Yoast also has its main offices. We have four kids: Tycho, Wende, Ravi & Borre, who are between 6 and 15 years old.

Outside of work I enjoy reading, photography and playing board games with my kids.

Yoast_Avatar_Joost_RD_x2



Find and fix keyword cannibalization in 4 steps

6 January 2020 | 21 Comments | Joost de Valk

As your site grows, you’ll have more and more posts. Some of these posts are going to be about a similar topic. Even when you’ve always categorized it well, your content might be competing with itself: You’re suffering from keyword cannibalization. At the same time, some of your articles might get out of date. To […]

Read: "Find and fix keyword cannibalization in 4 steps"
Find and fix keyword cannibalization in 4 steps



How to use WordPress? The 12 most common questions

26 September 2019 | Joost de Valk

WordPress is huge. According to the latest stats, WordPress powers almost 35% of the web — and keeps on growing. With many sites staying true to the CMS and many new sites bursting onto the scene, there are a lot of new users taking their first steps into the wonderful world of WordPress. People from […]

Read: "How to use WordPress? The 12 most common questions"
How to use WordPress? The 12 most common questions

How to change your favicon in WordPress: a step-by-step guide

12 September 2019 | 18 Comments | Joost de Valk

Have you seen that icon in the search results in front of your website’s URL? It’s been visible for a while now in Google’s mobile results. And, as we speak, it’s rolling out for desktop search results too. So, no excuses, your site needs a good favicon. Luckily, setting a favicon in WordPress is very […]

Read: "How to change your favicon in WordPress: a step-by-step guide"
How to change your favicon in WordPress: a step-by-step guide


Website maintenance: Check and fix 404 error pages

30 July 2019 | Joost de Valk

If your website is important to your business, it’s essential to schedule time to keep it running smoothly. Therefore we regularly write about the things you should do to keep your site in shape. In this post, we’ll write about the most basic of all: checking for 404 errors. Note: this post does not cover the required elements of a […]

Read: "Website maintenance: Check and fix 404 error pages"
Website maintenance: Check and fix 404 error pages

Where your branding meets your keyword strategy

26 July 2019 | Joost de Valk

What’s the difference between your brand and your keywords? Are you using both effectively? Of course, you want to be found for your brand name. So your brand is one of your keywords. It shouldn’t be your only keyword though, nor should you have lots of keyphrases but no brand. There should be a keyword strategy […]

Read: "Where your branding meets your keyword strategy"
Where your branding meets your keyword strategy

Joost likes to talk about SEO, technical SEO and open source.

  • Interview: Improving the web, schema, and the CMS market

    Technical SEO

    Kevin Indig talks to Joost about about the importance of schema for the web, the CMS landscape, and SEO fitness.

  • 2021 SEO Trends with Yoast

    SEO

    In this SiteGround webinar, Joost talks about the 2021 SEO trends.

  • Interview: Joost’s 4 reasons to start timestamping today

    WordPress

    Joost was interviewed by Sebastiaan van der Lans, WordProof’s founder. Watch them talk about what information on the web can be trusted and how to make the web a better place.

  • Interview: The latest in WordPress SEO with Joost

    WordPress, Yoast SEO

    Joost tells all about the latest version of the plugin, how it not only optimizes SEO on your site but behind the scenes there is a team of linguists helping you write more clearly and concisely.

  • Making sure your content is found – 2020 edition

    Content SEO, Yoast SEO

    Joost is presenting the exact same topic as he did 10 years ago at WordCamp Bulgaria, but with many improved suggestions! He talks about what changed but also what didn't change. Enjoy watching!

  • Interview: Yoast SEO

    WordPress, Yoast SEO

    Joost was interviewed by Andrea Di Rocco, founder of SOS WP and author of TUTTO SEO. They talk about Yoast SEO, the future of SEO, the difference between WordPress and other CMSs, and the role of schema.

  • WordPress SEO in 2019

    Technical SEO

    Joost describes what’s needed for a site to rank well in 2019 and what you need in order to achieve that. In this talk he will cover the latest updates to SEO as well as some basics.

  • Interview: If we want to grow, WordPress should grow too

    Open source, Yoast SEO

    [Dutch] In Top Names, Joost talks about Yoast, the work he and the company do for Wordpress and the importance of open source.

  • SEO for everyone: what does that even mean?

    Open source, Technical SEO

    Joost kickstarted YoastCon 2019 with his own talk about what we feel SEO for everyone means and how we help websites focus on findability, indexability and rankings.

  • SEO for everyone: what does that even mean?

    Yoast SEO

    Joost kicked off YoastCon 2019 with his talk about the meaning of SEO for everyone and how we help websites improve their findability, indexability and rankings.

  • The Victory of the Commons

    Open source

    If you’re running a business based on open source software like WordPress, your business depends on the prosperity of that project. The demise of the project could easily be the demise of your project and the project’s growth could lead to your business growing immensely. The larger your business becomes and the bigger the impact of your company on the project, the more this is true. Economically this is a very unusual situation. Joost will explore what this means and how you should deal with it.