Avatar of Florie van Hummel

Florie van Hummel

I'm the Head of Marketing at Yoast. I enjoy thinking about how we can improve our marketing continuously. It’s all about being relevant, and knowing who your customers are. I'm always happy to speak to our users and discover who they are!

I have a Master’s degree in Cognitive Science and Artificial Intelligence and before working at Yoast, I worked at an online marketing agency that specializes in HubSpot.

In my free time, I enjoy bouldering, running, cooking, and spotting cats on the streets of Nijmegen.

SMX Munich 2025

March 18 - 19, 2025
  • Attending
Munich, Germany
SEO Conference

We are excited to attend the Search Marketing Expo (SMX) Munich 2025, scheduled for March 18–19 at the ICM – International Congress Center Munich. SMX Munich is recognized as Europe’s largest search marketing conference, offering over 30 sessions, keynotes, and networking opportunities, all conducted in English. Attendees will have a chance to anticipate a comprehensive […] Read about SMX Munich 2025 »

Come and meet us, we are attending: