Hi, I’m Amy and I recently joined the Yoast blog team. Originally from the UK, I now live in Arnhem in the Netherlands. I’m 35 years old. I have a really broad range of academic interests and experiences that build upon my main curiosities: how people work, how the world works, and how those things interact. So while the degree I finally graduated with was in communication, that’s just the tip of the iceberg.
As a part of my communication studies, I was lucky to have the opportunity to develop additional skills in webdesign, Content Management Systems, and digital marketing.
I’m really looking forward to developing my SEO expertise at Yoast and helping to spread the word!
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. It’s not uncommon for people to abandon their shopping carts during the checkout process due to a bad user experience. And it’s a […]
Read: "Checkout page UX – How to provide a good user experience on your checkout page"
Becoming a Shopify SEO expert is on lots of people’s to-do list. Maybe you have a Shopify store of your own, and you’re wondering if you really need to hire someone to do it for you. Or perhaps you’re interested in becoming an SEO expert and hiring your services out to other Shopify store owners. […]
Read: "How to become a Shopify SEO expert"
Creating a good call to action (CTA) is a really important part of digital marketing and content design. A CTA can trigger your visitors to consider taking the action you suggest. You should have some kind of CTA on almost every page — doing so will certainly help you to reach your goals. In this […]
Read: "The call to action: Where do you want me to click?"
We’re back again, with even more great news from our Diversity fund 2021 recipients! In this post, we have updates from Mary Job, Abel Lifaefi Mbula, and David Towoju. They’ve all been hard at work on their projects, helping WordPress to reach their communities and making a real impact by sharing their skills. Keep reading […]
Read: "Yoast Diversity fund: updates from Mary, Abel, and David"
It’s been around 6 months since we announced our Diversity fund recipients for 2021, so it’s time for an update on their progress! For this post, we’ve been talking to Milana Cap, TC Cazy, and Estela Rueda. What have they been working on, and what have they achieved with their projects so far? Has everything […]
Read: "Yoast Diversity fund: updates from Milana, TC, and Estela"
Website menus are one of those things you take for granted — until you try to use a really bad one. In the ideal scenario users get an instant overview of what a site has to offer, and they can reach all the important stuff with just one or two clicks. In the worst cases, […]
Read: "Make a great website menu for your users and for SEO"
If you’ve got a store on Shopify, getting more sales is sure to be one of your goals. But securing those sales relies on more than just your product pages and the ‘add to cart’ button. There are loads of things you can do to increase your sales, and these opportunities arise at every step […]
Read: "Get more sales on Shopify with these 14 tips"
It’s been around 6 months since the last update, but WordPress 5.9 was really worth the wait. There are loads of exciting new features to sink your teeth into. Full site editing is the real highlight, but there are loads more new features too. So it’s time to break your WordPress site out of the […]
Read: "WordPress 5.9 is here, now with full site editing!"
Keywords. Optimization. Google rankings. Choose your goal, do the work, hope you win those top SERP positions. That’s why we do SEO in the first place, right? Of course, there’s a lot more to think about than just rankings and optimization. And if you’re getting enough visitors, and those visitors seem happy with your site […]
Read: "Keywords rank tracking: why you should monitor your keywords"
At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website is the right use of […]
Read: "Customer reviews increase users’ trust"
