Search has come a long way since its early beginnings. Altavista and AskJeeves are long gone, and most of us can’t imagine a world without Google these days. But search continues to change. It has always been a work in progress, and it will probably always be that way. And the search engines that we’re […]Read: "SEO, Schema, and the future of search"
Hi, I’m Amy and I recently joined the Yoast blog team. Originally from the UK, I now live in Arnhem in the Netherlands. I’m 35 years old. I have a really broad range of academic interests and experiences that build upon my main curiosities: how people work, how the world works, and how those things interact. So while the degree I finally graduated with was in communication, that’s just the tip of the iceberg.
As a part of my communication studies, I was lucky to have the opportunity to develop additional skills in webdesign, Content Management Systems, and digital marketing.
I’m really looking forward to developing my SEO expertise at Yoast and helping to spread the word!
Have you heard the news? WordPress 6.1 is out! Welcome to the third and last major WordPress release of 2022. This release continues to build, iterate and refine the full-site editing experience introduced in WordPress 5.9 earlier this year. It brings us new possibilities to easily change up the styling of our website, spice up […]Read: "WordPress 6.1: Enhancing the full-site editing experience"
Does having multiple similar pages cause problems for SEO? Can you write about the same topic many times and still get all those pages ranking? It can seem like a real conundrum, but there are solutions. In this post, we’ll consider the issues and options for getting multiple posts about the same topic to rank. […]Read: "How to get similar pages ranking"
It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in traffic. And not just a small decline in traffic, no this is a significant drop. Panic strikes, time for action! First, take a couple of […]Read: "Traffic dropping? How to determine the cause and fix it"
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. It’s not uncommon for people to abandon their shopping carts during the checkout process due to a bad user experience. And it’s a […]Read: "Checkout page UX – How to provide a good user experience on your checkout page"
Becoming a Shopify SEO expert is on lots of people’s to-do list. Maybe you have a Shopify store of your own, and you’re wondering if you really need to hire someone to do it for you. Or perhaps you’re interested in becoming an SEO expert and hiring your services out to other Shopify store owners. […]Read: "How to become a Shopify SEO expert"
Creating a good call to action (CTA) is a really important part of digital marketing and content design. A CTA can trigger your visitors to consider taking the action you suggest. You should have some kind of CTA on almost every page — doing so will certainly help you to reach your goals. In this […]Read: "The call to action: Where do you want me to click?"
We’re back again, with even more great news from our Diversity fund 2021 recipients! In this post, we have updates from Mary Job, Abel Lifaefi Mbula, and David Towoju. They’ve all been hard at work on their projects, helping WordPress to reach their communities and making a real impact by sharing their skills. Keep reading […]Read: "Yoast Diversity fund: updates from Mary, Abel, and David"
It’s been around 6 months since we announced our Diversity fund recipients for 2021, so it’s time for an update on their progress! For this post, we’ve been talking to Milana Cap, TC Cazy, and Estela Rueda. What have they been working on, and what have they achieved with their projects so far? Has everything […]Read: "Yoast Diversity fund: updates from Milana, TC, and Estela"
Website menus are one of those things you take for granted — until you try to use a really bad one. In the ideal scenario users get an instant overview of what a site has to offer, and they can reach all the important stuff with just one or two clicks. In the worst cases, […]Read: "Make a great website menu for your users and for SEO"