30 March 2021
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Marieke van de Rakt
Google is smart, amazingly smart. The algorithm is very close to reading texts like human beings. At the same time, parts of Google’s algorithm aren’t smart at all. Computers aren’t good at understanding ‘what is what’ on a page. If you have a recipe site, you’ll need to tell Google what an ingredient is, what …
Read: "Google’s algorithm is smart and dumb at the same time"
18 March 2021
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Marieke van de Rakt
Google’s knowledge panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds online. If you have a …
Read: "Google’s knowledge panel: What is it and how to get one?"
9 March 2021
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Marieke van de Rakt
If you want to measure your content SEO strategy’s success, you first need to establish your goals. What’s the purpose of your strategy? Do you want higher rankings? More traffic? To evaluate your content SEO strategy, you should identify what success means to you! Once you’ve established your goals, you can measure the success of …
Read: "How to measure the success of your content SEO strategy?"
4 March 2021
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Marieke van de Rakt
When you think of a blog post, you’re probably picturing a page with lots of written text on it. Which isn’t wrong. In the early days of blogging, most blog posts were just that. Lots of written text. Without too much design to it or images to break the text up. Nowadays, most of us …
Read: "Blog post images: Why use them and where to get them"
24 February 2021
Marieke van de Rakt
A great blog or an entertaining vlog helps you attract people to your site. Both also allow you to engage with your audience, increase brand awareness and show your expertise. That’s because you can use blogs and vlogs to dive into a certain topic related to your site or business. So which one is better? …
Read: "Blog or vlog, which one is better?"
11 February 2021
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Marieke van de Rakt
Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority, so being around for a long time pays off. However, your website does need to …
Read: "Improving the content SEO fitness of your website"