28 May 2020
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Marieke van de Rakt
Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the same as babies. How? By using something called keyword stemming. This gives you the freedom to alternate between different word forms while writing your text. …
Read: "What is keyword stemming?"
18 May 2020
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Thijs de Valk
We all want to increase our sales, lift engagement, and get the best possible result out of our website. Wouldn’t it be great to have a quick and easy list of things you can do right now to improve your SEO? This five-step rocket of SEO quick wins will help you kick-start your website! Here …
Read: "5 SEO quick wins to implement right now"
11 May 2020
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Marieke van de Rakt
Writing is hard. Writing for search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, you want to write copy that ranks in the search engines AND convinces people to buy your stuff, contact you, subscribe to your newsletter or …
Read: "SEO copywriting and writing for sales"
4 May 2020
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Marieke van de Rakt
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to …
Read: "How to get blog post ideas: 11 tips to find inspiration"
10 April 2020
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Willemien Hallebeek
Everything is happening online, now that the situation with COVID-19 has everyone staying at home as much as possible. You’re not going to events, you’re not sitting down with customers. So, your online presence is more important than ever. Your website is your business card. And you want it to be found! But many people …
Read: "4 tips to quickly improve your website in the current situation"
24 February 2020
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Marieke van de Rakt
Writing a readable text can be daunting, especially if the topic of your blog is difficult or extremely technical. Is it necessary to focus on readability if your audience is used to your jargon? Well, although your audience might be up to the task of reading your lingo, the entire purpose of SEO is to …
Read: "Is readability oversimplifying or opening up?"
17 February 2020
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Marieke van de Rakt
Some of us are natural writers. They can write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Unfortunately, they’ll have more difficulties keeping visitors on their website. But, while attractive writing is partly a matter of talent, practice sure helps! In the current situation, it’s extra important to write …
Read: "How to improve your writing style: 6 tips to write an attractive text"