Announcement: Duplicate Post joins Yoast

Today, we’re very proud to announce that Yoast has acquired the Duplicate Post plugin. This plugin, with well over 3 million users, is one of the most popular WordPress plugins right now. The reason for that is clear: it does one task simple and well. Also, its original developer, Enrico Battocchi, will join Yoast as a senior developer and will remain one of the leading developers on the plugin.

Why did we acquire Duplicate Post?

The Duplicate Post plugin lets you duplicate any post or page in WordPress, with just one click. That way you can copy a page or page including things like the featured image, meta data, or SEO optimizations you’ve done in Yoast SEO. On our Duplicate post plugin page we explain what it does in more detail.

We see that there are multiple reasons for using the Duplicate Post plugin. These range from people who use it to republish existing articles with a proper review step, to people who simply don’t want to recreate an entire page layout every time. All of these actions are very useful, and most of them have some impact, either positive or negative, on SEO. We feel that by building better integrations between Yoast SEO and Duplicate Post we can further simplify people’s workflows and help them maintain their site health.

When I started talking to Enrico about this we quickly figured out that we could work together more efficiently if he joined Yoast. Enrico created Duplicate Post well over 10 years ago and he’s taken great care of it so far. We want to thank him for that and certainly not take that out of his hands completely. He’ll still have an important voice in its future development. In fact, some features we suggested, he’d already wanted to build but simply lacked the time and resources to do so. And that’s why this transaction happened.

Enrico shared his thoughts in his own blog post here. But we’ll give you a sneak peek of what he has to say:

“I‘m excited to join them because I’m confident that Yoast will be a great new home for Duplicate Post, and its users will benefit from all the advantages of an inventive company that can provide quality, support, and vision for the future.

So, what are we going to do with it?

I’ll be honest: I don’t like talking about features until they’re done. One of the first things we’ll do is improve on the plugin’s accessibility. One of our other Italian team members, our accessibility specialist Andrea Fercia, has already reviewed the plugin and we’re going to make sure the accessibility is top notch. 

Soon after that, we’ll add some simple integrations between Yoast SEO and Duplicate Post. Such as making sure that the user roles that Yoast SEO adds, SEO Editor and SEO Manager, can duplicate posts.

Currently, we do not have plans to make a premium version of Duplicate Post, nor do we want to take any functionality away from the current plugin. We simply want to make this plugin better and improve everybody’s workflows with it.

We at Yoast, now including Enrico, are really excited about all the current and future opportunities for our plugins that this acquisition brings. If you have any questions, please don’t hesitate to ask them!

Coming up next!

35 Responses to Announcement: Duplicate Post joins Yoast

  1. Sarkari Yojana
    Sarkari Yojana  • 4 years ago

    awesome feature of this plugin when you are releasing this plugin ?

  2. Colin Adams
    Colin Adams  • 4 years ago

    I just discovered this and can’t wait to try out the plugin! Thanks!

    • Camille Cunningham
      Camille Cunningham  • 4 years ago

      You’re welcome, Colin!

  3. Tijani Apatira
    Tijani Apatira  • 4 years ago

    wooow… when are you releasing the plugin

  4. Skylar Harris
    Skylar Harris  • 4 years ago

    The duplicate post plugin was a huge timesaver for me during a WordPress website redesign project I completed a few years ago. A great addition to the Yoast family!

    • Willemien Hallebeek
      Willemien Hallebeek  • 4 years ago

      Hi Skylar, it’s a huge timesaver if you’re restructuring or redesigning your website, for sure! Thanks :-)

  5. Romel Adhikary
    Romel Adhikary  • 4 years ago

    I will use this plugin for sure. Thank you for posting.

    • Willemien Hallebeek
      Willemien Hallebeek  • 4 years ago

      Do, because it’s very handy. Good luck!

  6. prakash
    prakash  • 4 years ago

    Great to hear about this new added in the plugin. Good for toast users.

    Keep adding more and more.

  7. Heinrich
    Heinrich  • 4 years ago

    Exciting! I’m pleased the plugin is good hands with Yoast :)

    • Willemien Hallebeek
      Willemien Hallebeek  • 4 years ago

      Thanks so much, Heinrich!

  8. Sandy
    Sandy  • 4 years ago

    This is a good feature. Good news for Yoast users

  9. iMasterWeb
    iMasterWeb  • 4 years ago

    Nice, congrats! I never used this one, maybe one day

    • Edwin Toonen
      Edwin Toonen  • 4 years ago

      Thanks! You should try it — it’s a real time saver.

  10. Gaurav Tiwari
    Gaurav Tiwari  • 4 years ago

    I’d love to see an addon that duplicates SEO meta from one post to another. Just a few distinct changes and we are done. This plugin seems like a good start.

    • Edwin Toonen
      Edwin Toonen  • 4 years ago

      Hi Gaurav. Could you elaborate a bit on that?

  11. Jon Dingman
    Jon Dingman  • 4 years ago

    Very exciting! Congrats on the acquisition!

    Hopefully we’ll see the ability to clone posts within Custom Post Types soon.

    • Edwin Toonen
      Edwin Toonen  • 4 years ago

      Thanks Jon. We have a lot of cool plans, so stay tuned!

      • Axel Jack Metayer
        Axel Jack Metayer  • 4 years ago

        At first I was surprised why people would a plug-in tp duplicate a post, but with more and more complex Frontends, I get it.

        Looking forward for the accessibility improvement by yoast!

  12. Calla Gold
    Calla Gold  • 4 years ago

    I’ve never heard of this plug-in. I’m a blogger with YOAST premium. I read the post to find out what plug-in does. I’ll admit, I’m not super technical. I didn’t get what it does.
    I think I’m glad YOAST got it and Enrico’s expertise, but for people like me, I say, explain what it does and why that is a good thing. How about a couple of screenshots for visual learners like me.
    I can just hear my son say, Google it, Mom. Well, you wrote a blog post about it. I feel like I shouldn’t then have to Google it.
    You are adding this new horse to your stable. A stable I help pay for. How about a picture of the new horse?

    • Edwin Toonen
      Edwin Toonen  • 4 years ago

      Hi Calla. We have a page that explains what the duplicate post plugin does: But you’re right, the post could use some more information about what the plugin does. Will add it asap. Thanks!

  13. info25090
    info25090  • 4 years ago

    Yes nice news 😍 Will be great for both plugins 💪

    • Camille Cunningham
      Camille Cunningham  • 4 years ago

      Thanks for your enthusiasm! We’re excited as well :)

  14. Dan
    Dan  • 4 years ago

    I’m saving this page as a screenshot as a client has bet me that it will become a paid for plug in within a year.

    • Camille Cunningham
      Camille Cunningham  • 4 years ago

      Hi Dan! You might have already read it in the post above, but currently, we don’t have any plans to make a premium version of the plugin!

  15. Gabrielle
    Gabrielle  • 4 years ago

    Congrats, Enrico! I’ve been a fan of the plug-in for years–it’s made building sites much easier :)

    • Camille Cunningham
      Camille Cunningham  • 4 years ago

      Thanks from all of us (including Enrico), Gabrielle! That’s great to hear!

  16. Noam Kroll
    Noam Kroll  • 4 years ago

    One thing I can tell you – from my experience as a user of this plugin, there is no support!! The developer just won’t reply for months.

    The plugin has bugs that prevent it from working flawlessly alongside other plugins.
    Hope you will be able to improve it. It is an important plugin!!

    Good luck.

    • Camille Cunningham
      Camille Cunningham  • 4 years ago

      Hi Noam,

      Sorry to hear that! We agree that it’s an important plugin and we’ll definitely have a look at possible improvements. Thanks for your comment :)

  17. Nile Flores
    Nile Flores  • 4 years ago

    Congrats to Enrico and Team Yoast. I use this plugin and the majority of my clients too. It’s extremely useful.

    • Camille Cunningham
      Camille Cunningham  • 4 years ago

      Thank you, Nile! That’s wonderful to hear! We hope you’ll keep using it for years to come :)

  18. radesh
    radesh  • 4 years ago

    Wow Good to know that. Can’t wait to see the new add on in the plugin and explore them. Good Luck !!