Today, we’re very proud to announce that Yoast has acquired the Duplicate Post plugin. This plugin, with well over 3 million users, is one of the most popular WordPress plugins right now. The reason for that is clear: it does one task simple and well. Also, its original developer, Enrico Battocchi, will join Yoast as a senior developer and will remain one of the leading developers on the plugin.
Why did we acquire Duplicate Post?
The Duplicate Post plugin lets you duplicate any post or page in WordPress, with just one click. That way you can copy a page or page including things like the featured image, meta data, or SEO optimizations you’ve done in Yoast SEO. On our Duplicate post plugin page we explain what it does in more detail.
We see that there are multiple reasons for using the Duplicate Post plugin. These range from people who use it to republish existing articles with a proper review step, to people who simply don’t want to recreate an entire page layout every time. All of these actions are very useful, and most of them have some impact, either positive or negative, on SEO. We feel that by building better integrations between Yoast SEO and Duplicate Post we can further simplify people’s workflows and help them maintain their site health.
When I started talking to Enrico about this we quickly figured out that we could work together more efficiently if he joined Yoast. Enrico created Duplicate Post well over 10 years ago and he’s taken great care of it so far. We want to thank him for that and certainly not take that out of his hands completely. He’ll still have an important voice in its future development. In fact, some features we suggested, he’d already wanted to build but simply lacked the time and resources to do so. And that’s why this transaction happened.
Enrico shared his thoughts in his own blog post here. But we’ll give you a sneak peek of what he has to say:
“I‘m excited to join them because I’m confident that Yoast will be a great new home for Duplicate Post, and its users will benefit from all the advantages of an inventive company that can provide quality, support, and vision for the future.“
So, what are we going to do with it?
I’ll be honest: I don’t like talking about features until they’re done. One of the first things we’ll do is improve on the plugin’s accessibility. One of our other Italian team members, our accessibility specialist Andrea Fercia, has already reviewed the plugin and we’re going to make sure the accessibility is top notch.
Soon after that, we’ll add some simple integrations between Yoast SEO and Duplicate Post. Such as making sure that the user roles that Yoast SEO adds, SEO Editor and SEO Manager, can duplicate posts.
Currently, we do not have plans to make a premium version of Duplicate Post, nor do we want to take any functionality away from the current plugin. We simply want to make this plugin better and improve everybody’s workflows with it.
We at Yoast, now including Enrico, are really excited about all the current and future opportunities for our plugins that this acquisition brings. If you have any questions, please don’t hesitate to ask them!