Content SEO archives

Recent Content SEO articles

Case study: Appealing content for a real estate site

8 February 2018 | 3 Comments | Meike Hendriks

In our Ask Yoast case studies, we gave SEO advice to readers who signed up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his target …

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Ask Yoast Case study: SEO for a Real estate

SEO copywriting for multilingual and multi-regional sites

7 February 2018 | 12 Comments | Fleur Heesen

False friends are words that seem very similar but have a different meaning in different languages. Take the word sensible. It means reasonable in English but sensitive in French and Spanish. Sometimes, the same term can even refer to something completely different in two varieties of English. In this post, I will tell you why …

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keyword density

What’s the difference between an H1 heading and the SEO title?

Writers tend to put some real thought into their titles. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and our Yoast SEO plugin, you insert the post’s title in the post title input field. Your title will appear as an H1 heading …

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difference between H1 and SEO title

Google’s snippets and the length of your meta description

20 December 2017 | 47 Comments | Joost de Valk

You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research. …

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Meta description

Yoast SEO: How to make your site stand out in search results

14 December 2017 | 31 Comments | Michiel Heijmans

In this article, I’d like to highlight the snippet preview in our Yoast SEO plugin. How does this feature help you make your page stand out in the search results? What are the snippet preview and snippet editor, how do they work and what should you pay attention to when using them?  With the release …

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make your site stand out in search results