SEO basics archives

SEO basics: What’s a slug and how to optimize it

16 November 2016 by Michiel Heijmans - 8 Comments

In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. When you google “what’s a slug”, you’ll find that the definition we’re looking for is “a part of a URL …

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Categories: SEO basics, WordPress
what's a slug

SEO basics: What does Google do?

15 November 2016 by Marieke van de Rakt - 17 Comments

How does Google work? What does Google actually do? For many of you this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! How does Google work? Search engines …

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what does google do

Google Penguin explained

15 October 2015 by Joost de Valk - 9 Comments

One of the most painful Google updates that can hit a website is called Penguin. Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you …

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Joost explains Google Penguin

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