19 September 2018
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Jono Alderson
It seems that SEO experts are, more often than not, “cat people”. That’s why the first website which I’m looking at in this series belongs to the Cats Protection charity – a UK organization dedicated to feline welfare. I’m going to explore their website and see where they have issues, errors, and opportunities with their technical SEO. Hopefully, …
Read: "Jono reviews: Cats Protection"
14 September 2018
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Marieke van de Rakt
WordPress is open source. Yoast SEO is open source. At Yoast, we’re open source fanboys (and fangirls). We’ve talked about it, we’ve written about it, we’ve even made a digital story about it. Still, lots of people don’t know why open source is so unique. Or what open source software is. That’s why we’re starting …
Read: "A big shout-out to open source"
10 September 2018
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Annelieke van den Berg
Generic reports in Google Analytics contain aggregated data, data from all the things on one big pile. That’s a lot of information, but not very specific. So, if you’re just monitoring your data, you might manage that by looking at the standard data you see in Google Analytics. But, if you want to go beyond that, to …
Read: "Secondary dimensions in Google Analytics"
6 September 2018
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Marieke van de Rakt
Last week, I posted an article about the current status concerning Facebook traffic. I shared the fact that for Yoast.com, the Facebook referral traffic is decreasing. I also asked you all whether or not you noticed something similar and invited you to share your tactics to deal with such a decrease. You left lots and …
Read: "New tactics to improve your Facebook reach"
5 September 2018
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Michiel Heijmans
It can happen to you: other people copy content from your site and republish it on their own site. You have gone the extra mile to write an awesome article for your website, when, all of a sudden, another website takes possession of it. It can be frustrating to see this happen, and it happens more …
Read: "What if people copy content from your site?"
4 September 2018
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Willemien Hallebeek
In Yoast SEO 8.0 you’ve met with the Yoast SEO Gutenberg sidebar. Since the 8.1 release, you can see the snippet preview in action in this sidebar. These are our first step of integrating Yoast SEO with Gutenberg. But there is more to come. Shortly, we’ll also introduce a whole new concept: Yoast SEO content blocks. …
Read: "Are content blocks the future? And, what’s the benefit for SEO?"