28 September 2018
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Marieke van de Rakt
Two weeks ago, Joost shared his vision on open source. Today, we introduce yet another WordPress fanatic: Felix Arntz. As a freelancer Felix works part-time for Yoast. Half of that time he’s working on and consulting with the SEO plugin, and the other half Yoast sponsors him to contribute to WordPress core, mainly focusing on …
Read: "Start contributing to open source: Pro tips from Felix"
24 September 2018
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Annelieke van den Berg
I’m a visual thinker; I love looking at images. If I think about my search behavior, I catch myself looking at images quite often, for instance when I want to know what city X looks like. Or if I’m looking for a product I’ve seen somewhere, without knowing the brand or where I can buy …
Read: "Check your image search traffic in Google Analytics"
19 September 2018
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Jono Alderson
It seems that SEO experts are, more often than not, “cat people”. That’s why the first website which I’m looking at in this series belongs to the Cats Protection charity – a UK organization dedicated to feline welfare. I’m going to explore their website and see where they have issues, errors, and opportunities with their technical SEO. Hopefully, …
Read: "Jono reviews: Cats Protection"
14 September 2018
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Marieke van de Rakt
WordPress is open source. Yoast SEO is open source. At Yoast, we’re open source fanboys (and fangirls). We’ve talked about it, we’ve written about it, we’ve even made a digital story about it. Still, lots of people don’t know why open source is so unique. Or what open source software is. That’s why we’re starting …
Read: "A big shout-out to open source"
10 September 2018
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Annelieke van den Berg
Generic reports in Google Analytics contain aggregated data, data from all the things on one big pile. That’s a lot of information, but not very specific. So, if you’re just monitoring your data, you might manage that by looking at the standard data you see in Google Analytics. But, if you want to go beyond that, to …
Read: "Secondary dimensions in Google Analytics"