What are breadcrumbs? Why are they important for SEO?

10 February 2021 | 2 Comments | Edwin Toonen

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …

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What are breadcrumbs?

Yoast SEO 15.8: A free block for your breadcrumbs

10 February 2021 | 9 Comments | Edwin Toonen

Yoast SEO 15.8 is out and it comes with a cool new gift: a breadcrumbs block for the WordPress editor. This makes it easy to just drop your breadcrumb in a page, without having to touch any code. Now available for everyone! We also have a cool new update for our Video SEO add-on that …

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What is orphaned content?

9 February 2021 | 7 Comments | Marieke van de Rakt

If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links and saves every post or page it finds through links to in the index. So, you’ll understand that it’s important …

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New: Understanding structured data course!

4 February 2021 | 4 Comments | Marieke van de Rakt

We’ve added a new course to Yoast SEO academy: the Understanding structured data training course! Do you want to explore structured data in depth? Then this course is for you. After completing this course, you’ll understand the concepts and terms related to structured data in detail. And, implementing this knowledge could help you get great-looking …

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Manage your readers’ expectations to reduce the bounce rate of your post

2 February 2021 | 14 Comments | Camille Cunningham

Grabbing the attention of people online is hard. But keeping that attention is way harder. In fact, it takes most site visitors less than a second to form an opinion about your page. That’s all the time they need to decide if they’re going to stay or not. So having a clear message that’s easy …

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How to perfect the category page of your online store

1 February 2021 | 10 Comments | Edwin Toonen

The one page that often seems to be forgotten in the optimization of ecommerce sites is the product category page. We see this very often: category pages just don’t get the love they deserve. That’s a lot of missed opportunities, because many people arrive from the SERPs on these specific pages. In this article, we’d …

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The latest news in SEO and WordPress: January 2021

28 January 2021 | 10 Comments | Camille Cunningham

Google’s new subtopics ranking, a page builder that’s also focusing on performance and a tool to easily rewrite and repost old content. These are a few of the news items that our SEO experts Joost de Valk and Jono Alderson discussed during our SEO news webinar on the 26th of January 2021. Missed it? No …

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Coming soon: Understanding structured data course!

There’s a new Yoast SEO academy course on its way: the Understanding structured data course! Are you ready to take a deep dive into the theory of structured data? After completing this course, you’ll understand the concepts and terms related to structured data in detail. And, implementing this knowledge could help you get wonderful rich …

Read: "Coming soon: Understanding structured data course!"