SEO blog archives - Page 3 of 90

A brief history of Google’s algorithm updates

9 March 2020 | 2 Comments | Melina Reintjens

These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results. Over the last decade, Google, as the leading search engine, introduced several major updates, and …

Read: "A brief history of Google’s algorithm updates"
High quality blogpost

What are breadcrumbs? Why are they important for SEO?

5 March 2020 | 13 Comments | Edwin Toonen

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …

Read: "What are breadcrumbs? Why are they important for SEO?"
What are breadcrumbs?



Yoast SEO 13.2: Helping you check your Site Health

3 March 2020 | 7 Comments | Edwin Toonen

In Yoast SEO 13.2, you’ll find a number of checks moved to the WordPress Site Health tool. Site Health was introduced in WordPress 5.2 as a way to help site owners and managers get a sense of how their site is doing, technically speaking. Find out more about these changes in Yoast SEO 13.2. Site …

Read: "Yoast SEO 13.2: Helping you check your Site Health"

Measure your social media efforts with UTM tags

2 March 2020 | 3 Comments | Hanneke Beers

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your …

Read: "Measure your social media efforts with UTM tags"
What to do when your site's traffic is decreasing


Google’s Sitelinks Searchbox on WordPress, with or without Yoast SEO

26 February 2020 | 20 Comments | Edwin Toonen

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main URL for a given brand in the search results, above its sitelinks, hence the name. When you search for that brand in Google, you can directly use the site’s search engine. The results will be presented …

Read: "Google’s Sitelinks Searchbox on WordPress, with or without Yoast SEO"
Google Search Console

Semantically link entities to your content with Yoast SEO

25 February 2020 | Edwin Toonen

Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity …

Read: "Semantically link entities to your content with Yoast SEO"
Blog structure.

Readability: Dumbing down or opening up?

24 February 2020 | 3 Comments | Marieke van de Rakt

Writing a readable text can be daunting. Especially if the topic of your blog is difficult or extremely technical. Is it really necessary to focus on readability if your audience is used to your jargon? Well, although your audience might be up to the task of reading your lingo, the entire purpose of SEO is …

Read: "Readability: Dumbing down or opening up?"
yoast seo hates my writing style