SEO blog archives - Page 3 of 84


Ask Yoast: Hiding images for Pinterest in your posts

14 September 2018 by Joost de Valk - 8 Comments

Pinterest is a pretty popular platform these days. It’s basically a search engine, with a social aspect. So, making your images appealing for sharing on Pinterest can be a great idea. And not just if you have a mom-blog or DIY site! If you use Pinterest right, it can help you drive more traffic to …

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Category: Social Media
Tags: ,

Blog post images: Why use them and where to get them

13 September 2018 by Caroline Geven - 37 Comments

For the bloggers who started building websites in the early 00s, blogging was ‘just’ writing an update on your life or writing a tutorial. Photos were  not usual and if you had photos, you made sure the title of the blog post contained something like: ‘warning: image heavy’. Today, you cannot imagine posting a blog …

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Caroline's Corner

How to add HowTo Schema to your how-to article

12 September 2018 by Edwin Toonen - 7 Comments

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at a relatively …

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JSON-LD for your website

Yoast SEO 8.2: Automatically add structured data with Gutenberg content blocks

11 September 2018 by Edwin Toonen - 26 Comments

While we’re still only at the start of the Gutenberg adventure, we’re presenting an awesome, brand-new feature for the new WordPress editor today. Meet the Yoast SEO structured data content blocks! The content blocks automatically add valid structured data code to the content that is added to these blocks. Our initial line-up consists of How-to …

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Yoast SEO 8.2

Annelieke’s Analytics: Secondary dimensions in Google Analytics

10 September 2018 by Annelieke van den Berg - 3 Comments

Generic reports in Google Analytics contain aggregated data, data from all the things on one big pile. That’s a lot of information, but not very specific. So, if you’re just monitoring your data, you might manage that by looking at the standard data you see in Google Analytics. But, if you want to go beyond that, to …

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Category: Analytics
Tag:
Google Analytics

First things first: writing content with the inverted pyramid style

7 September 2018 by Edwin Toonen - 33 Comments

Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete story in the first paragraph. Even online, this writing style holds up pretty well for some …

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The inverted pyramid

Ask Yoast: How to use video testimonials?

7 September 2018 by Joost de Valk - 2 Comments

Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials …

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New tactics to improve your Facebook reach

6 September 2018 by Marieke van de Rakt - 29 Comments

Last week, I posted an article about the current status concerning Facebook traffic. I shared the fact that for Yoast.com, the Facebook referral traffic is decreasing. I also asked you all whether or not you noticed something similar and invited you to share your tactics to deal with such a decrease. You left lots and …

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Category: Social Media
Tag:
Facebook reach



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