A homepage serves many different purposes. It is your welcoming page and your main user guide for your website. There is, however, one purpose that I feel a homepage doesn’t have and that is ranking for keywords other than your business name or brand. We have had quite a few questions about that, so it’s something certain …
Read: "Homepage SEO: Does it exist?"
By announcing it as the “biggest change of the last five years” and “one that will impact one in ten searches”, Google sure turned some heads with an inconspicuous name: BERT. BERT is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. There are million-and-one …
Read: "Google BERT: A better understanding of complex queries"
It may be one of Yoast SEO’s lesser-known features: SEO roles. A site admin can determine in the backend of WordPress who gets access to the various settings and features of Yoast SEO. This makes for a more fluid and flexible access protocol for different kinds of users on a site. It is no longer …
Read: "Managing access to Yoast SEO with SEO roles"
Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content! Update old …
Read: "Update or delete? Cleaning up old content on your site"
After releasing several updates to our snippet preview in previous releases, Yoast SEO 12.4 now shows an image for your post in the mobile snippet preview, just like Google would. We have several other improvements and fixes for you in store with Yoast SEO 12.4. Find out more! Featured image in the mobile snippet preview …
Read: "Yoast SEO 12.4: Image in snippet preview"
Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or one-man blog, you can’t (always) spend a lot of time on your SEO, you have other things to do! Here, we discuss several small yet impactful things you should try …
Read: "Everyday website optimization: 6 tasks for your daily SEO routine"
At Yoast, we truly believe you should be using the Block Editor (formerly known as Gutenberg) in WordPress, simply because it’s a much better experience than the ‘classic editor’. Unfortunately, when we look at our statistics, we see that a large segment of our users still uses the classic editor. This makes us sad, but …
Read: "The Block Editor/Gutenberg: Why you should be using it"
Writing a blog post can be a challenge. It is hard work, but afterward, you’re probably proud of what you have created. No way you are ever going to throw those beautiful articles away, right? But what should you do with blog posts that are really, really old? Should you keep all of those? In …
Read: "Should you keep old content?"
When you want to make some considerable improvements to your website, what’s the best place to start? At Yoast, we feel that research is always one of the most important things to do. It’ll help you find out what needs work, why it needs work, and of course, what you have to do to make …
Read: "An introduction to user research"
When you’re a web developer or SEO, working with many clients, you probably have a set of settings for Yoast SEO for WordPress that you prefer. You might have a default title template, for instance, default XML sitemap settings, etc. This post will teach you how to easily apply those settings to a site quickly using …
Read: "Yoast SEO Import & Export features"