Yoast SEO 16.2: Getting your technical SEO in shape

28 April 2021 | 2 Comments | Edwin Toonen

One of the focal points of Yoast SEO is getting out of your way. If we look at the technical aspects of SEO, Yoast SEO gets stuff done. Plus, most of it happens in the background, without you noticing it. But whenever you need to dive deeper and customize your setup for specific use cases, …

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What can Google’s “product reviews update” teach us about “high-quality content”?

27 April 2021 | 4 Comments | Jono Alderson

In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other Google updates, this one came with a cheat sheet that describes what site editors need …

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YouTube vs your own site: Which is better for video SEO?

26 April 2021 | 4 Comments | Phil Nottingham

One of the big questions with video SEO is whether you’re better off hosting all your videos on YouTube or whether you should host them on a different platform. Hosting your videos on YouTube means driving traffic to your content on youtube.com. Hosting your videos on another platform allows you to make your website the …

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SEO news in April 2021: More time for your Core Web Vitals

A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed the latest SEO news in April 2021 in our monthly webinar. If you’ve missed it, or simply want …

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How to create eye-catching social images for your content

The web, and our online habits with it, are never at a standstill. One result of our fast-paced online behavior is that we scroll through our social media channels like nobody’s business. Or without having our full attention on it. Most of the time, your social image is the first (or only) thing that users …

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Why you should use a focus keyphrase only once

Your focus keyphrase is the keyword(s) you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles on your site for that keyphrase. But, that’s not what a focus keyphrase is for! You should only ever use a focus …

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