SEO blog

Yoast writes about several topics like Content SEOTechnical SEO, Search NewsUsability & Conversion Rate Optimization, Analytics, eCommerce, Social Media and, of course, WordPress. Don't know where to start? Start with our most essential publications.

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Planning your website like your holiday

29 May 2017 by Michiel Heijmans » - 8 Comments

website planning

Planning your website is much like planning your holiday. If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it. Here, I’ll explain the process of planning a (new) website from scratch. And make that process clear by highlighting similarities »

Categories: SEO basics, WordPress
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Clean up your bad backlinks

26 May 2017 by Michiel Heijmans » - 17 Comments

clean up bad backlinks

Websites that have made the mistake of hiring some shady SEO company to buy bad backlinks for their website can loose almost all their rankings. In this post, we will go beyond on-site optimization and explain a bit more about bad backlinks for your website and how to clean them up. Although buying bad links might »

Category: Technical SEO
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Cornerstone analysis to help you create your best articles

cornerstone content

Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. To help you create excellent cornerstone articles, we developed a special cornerstone analysis.  Why do you need a separate analysis? »

Category: Content SEO
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Yoast SEO 4.8: Cornerstone content analysis

23 May 2017 by Edwin Toonen » - 11 Comments

yoast seo 4.8

In this release, we’re fine tuning our algorithms to give cornerstone content articles the analysis they deserve. Articles you’ve marked as cornerstone content will now be judged on a different level, so we can make sure they have the quality and authority an article like that should have. Yoast SEO 4.8 helps you write better »

Category: Announcements
Tag:

How to start a blog

How to start a blog

If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s a wonderful marketing tool and blogging is lots of fun! A new blog will allow you to make smart and strategic choices. »

Categories: Content SEO, SEO basics, WordPress
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Meta keywords: why we don’t use them

17 May 2017 by Joost de Valk » - 32 Comments

meta keywords tag - don't use it

You would think this post would be redundant by now: people know that the meta keyword tag is useless nowadays, right? The truth is that we still see site owners using meta keywords on their website. In addition to that, people are still searching for meta keywords according to Google Trends, although there seem to be less queries »

Categories: Content SEO, Technical SEO
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Interview with Karl Gilis, AGConsult – YoastCon speaker

interview karl gilis

We’re thrilled to announce that CRO expert Karl Gilis will be speaking at YoastCon on November 2! Karl Gilis from AGConsult is one of the most influential usability and conversion optimization specialists in the world, and our personal go-to-guy if we need advice on these matters for Yoast.com. We’ve asked him 5 questions, or actually 6, to »

Categories: Announcements, User eXperience (UX)
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Ask Yoast: Word order of your focus keyword

15 May 2017 by Joost de Valk » - 4 Comments

Ask Yoast: multiple extensions of a domain

If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill out a focus keyword. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – existing of »

Category: Content SEO
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How do I determine what my cornerstone articles are?

cornerstone content

Cornerstone articles are those articles that are most important for your website. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; relatively long articles combining insights from different blog posts. Perhaps you never thought about cornerstone articles before, even if you have your website for »

Category: Content SEO
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Internal linking for SEO: why and how

11 May 2017 by Meike Hendriks » - 32 Comments

Internal linking why and how

Your content needs links to be able to rank. Google can only find your posts and pages when they’re linked to from somewhere on the web. In addition to that, internal links connect your content and give Google an idea of the structure of your website. They can establish hierarchy on your site, which enables you to give »

Category: Content SEO
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