Landing pages are a very important part of your website. And if you optimize your landing pages, you can increase both your traffic and your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go …Read: "How to optimize your landing pages for users"
SEO blog archives - Page 3 of 91
Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join …Read: "10 years of Yoast and SEO: Webinar recap"
A couple of weeks ago, Google announced Web Vitals — a new set of metrics to measure the speed and user experience of websites. Last week, Google announced that these metrics will make its way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. …Read: "Page experience: a new Google ranking factor"
If you own a local business, you want to dominate the local search results of your niche. Nowadays, that might be even more important. But how do you write content that’ll pop up in those local search results? On what aspects should you focus? In this post, I’ll give tips you can use in order …Read: "Tips for your local SEO content strategy"
When users search on your website and find no results, that’s usually a bad experience. But if you track these “zero result searches”, you might find yourself with data that can help you identify new content and service opportunities. It might also tell you a lot about the difference between how you see your website …Read: "Searching without result: Insights from zero result searches"
The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!Read: "WordPress SEO: the definitive guide"
Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the same as babies. How? By using something called keyword stemming. This gives you the freedom to alternate between different word forms while writing your text. …Read: "What is keyword stemming?"
Every business owner with a website is looking for ways to get noticed in the search results. Now, during the Coronavirus pandemic it’s essential to offer customers an up-to-date Google profile for your business. There are loads of tactics to rank well as a local business, but there is no silver bullet: as with most …Read: "Improve local SEO with Google My Business"
Our linguists are busy bees lately. Over the last couple of releases, we’ve launched word form support for Yoast SEO Premium users writing in Spanish and French. These languages follow the languages that already had word form support: English, German and Dutch. In Yoast SEO 14.2, we’re adding yet another language: Russian! And, once again, …Read: "Yoast SEO 14.2: Russian word forms in beta"
If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize …Read: "What is keyword cannibalization?"