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Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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Favicons and your online brand

17 July 2017 by Michiel Heijmans » - 8 Comments

5 tips on branding

Those used to tabbed browsing know why favicons are important. Your site will stand out from the rest if your favicon is recognizable. After all, a picture says more than a thousand words. Personally, I often find myself pinning websites in Google Chrome, still my browser of choice. As a to-do list, or simply because I »

Categories: User eXperience (UX), WordPress
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Site structure: the ultimate guide

site structure for SEO

Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is »

Category: Content SEO
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Ask Yoast Case study: SEO for architects

13 July 2017 by Meike Hendriks » - 11 Comments

seo for architects

Moving your website to HTTPS / SSL: tips & tricks

12 July 2017 by Jimmy Comack » - 26 Comments

moving your website to HTTPS

In 2014, we decided to switch over to the (now) commonly-used HTTPS to encrypt sensitive data that’s being sent across our website. This post describes some useful tips based on our own experiences that might come in handy if you’re considering switching.  A little backstory Back in 2014 HTTPS became a hot-topic after the Heartbleed »

Category: Technical SEO
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SEO for a new website: the very first things to do

seo for a new website - first things to do

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. »

Categories: Content SEO, Technical SEO
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What are breadcrumbs and why are they important for SEO?

10 July 2017 by Edwin Toonen » - 14 Comments

Breadcrumbs are an important part of almost any good website. These little navigational aides not just help people visualize where they are on your site, but also help Google determine how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s see how breadcrumbs work. What »

Categories: User eXperience (UX), WordPress
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How to use the text link counter‎

Yoast SEO text link counter

In the latest release of Yoast SEO, we’ve added a text link counter. It consists of two counters, the first counts the number of internal text links you’ve put in your post. And the other counter counts the number of internal links to a post. These counters can be a huge help in improving the »

Category: Content SEO
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Ask Yoast: Meta descriptions and excerpts

7 July 2017 by Joost de Valk » - 5 Comments

meta descriptions and excerpts

When you’re running a large and busy website, it’s practical and time-saving if you can reuse some of your material. Both meta descriptions and excerpts use a brief passage to summarize the content of a web page. So, it could be handy to use the same text for both. But how do you do that? »

Categories: Content SEO, WordPress
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Why you should use the Yoast SEO text link counter

Yoast SEO text link counter

In the 5.0 release of Yoast SEO we’ve added the Yoast SEO text link counter. This new functionality counts the number of internal links in a post and the number of internal links to a post. It sounds really simple, but it’s extremely useful and actionable. It’ll really make it so much easier to improve »

Category: Content SEO
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Yoast SEO 5.0: Site-wide SEO with the text link counter

6 July 2017 by Joost de Valk » - 50 Comments

yoast seo 5.0

Our mission statement is SEO for Everyone. On many fronts, we’re making good on that promise. In 2016, Yoast SEO added revolutionary checks to content and readability analysis features. Much of that year was spent improving and enhancing the content part of the plugin. In 2017, we’re fixing the site structure problem, by adding, among other »

Category: Announcements
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