SEO blog archives - Page 3 of 88


Google BERT: A better understanding of complex queries

4 November 2019 | 6 Comments | Edwin Toonen

By announcing it as the “biggest change of the last five years” and “one that will impact one in ten searches”, Google sure turned some heads with an inconspicuous name: BERT. BERT is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. There are million-and-one …

Read: "Google BERT: A better understanding of complex queries"
Content analysis FI


Update or delete? Cleaning up old content on your site

30 October 2019 | 5 Comments | Michiel Heijmans

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content! Update old …

Read: "Update or delete? Cleaning up old content on your site"
Keep or delete old content

Yoast SEO 12.4: Image in snippet preview

29 October 2019 | 21 Comments | Edwin Toonen

After releasing several updates to our snippet preview in previous releases, Yoast SEO 12.4 now shows an image for your post in the mobile snippet preview, just like Google would. We have several other improvements and fixes for you in store with Yoast SEO 12.4. Find out more! Featured image in the mobile snippet preview …

Read: "Yoast SEO 12.4: Image in snippet preview"

Everyday website optimization: 6 tasks for your daily SEO routine

28 October 2019 | 4 Comments | Michiel Heijmans

Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or one-man blog, you can’t (always) spend a lot of time on your SEO, you have other things to do! Here, we discuss several small yet impactful things you should try …

Read: "Everyday website optimization: 6 tasks for your daily SEO routine"
Sustainable SEO

The Block Editor/Gutenberg: Why you should be using it

24 October 2019 | 171 Comments | Joost de Valk

At Yoast, we truly believe you should be using the Block Editor (formerly known as Gutenberg) in WordPress, simply because it’s a much better experience than the ‘classic editor’. Unfortunately, when we look at our statistics, we see that a large segment of our users still uses the classic editor. This makes us sad, but …

Read: "The Block Editor/Gutenberg: Why you should be using it"
Gutenberg