Make satisfying content by managing users’ expectations

8 September 2022 | Camille Cunningham

We’ve all been lured into clicking on unsatisfying search results before. At first glance, it looks promising. But if you can’t see what you’re looking for when you get there, you’ll probably just leave again. *Boing* — there goes the bounce rate! The fact is, just making content and getting it into the search results …

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Make satisfying content by managing users’ expectations

Google Discover: What it is and how to get your content in

7 September 2022 | 6 Comments | Edwin Toonen

Google Discover offers users a different way to search. Actually, it’s not really a search in a traditional sense — it’s a queryless discovery of content that fits your preferences and interests. It suggests new content based on your search activity and interaction with the Discover app. And it learns what you like, so it …

Read: "Google Discover: What it is and how to get your content in"
Google Discover: What it is and how to get your content in

How to get ratings and reviews for your business

1 September 2022 | 2 Comments | Edwin Toonen

Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how …

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How to get ratings and reviews for your business

The carbon footprint of your website and how to reduce it

30 August 2022 | 2 Comments | Edwin Toonen

Climate change is the most serious threat we’re facing as the human race. We must keep our greenhouse gas emissions in check to keep climate change manageable, as failing to do so will result in irreversible consequences, affecting every generation to come. To achieve a net zero carbon emission status, every country, industry, and business …

Read: "The carbon footprint of your website and how to reduce it"
The carbon footprint of your website and how to reduce it

What’s technical SEO? 8 technical aspects everyone should know

25 August 2022 | Willemien Hallebeek

In this post, we’ll go into the basics of technical SEO. Now, discussing the basics of technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high-ranking site and a site that doesn’t rank at all. Technical SEO isn’t …

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What’s technical SEO? 8 technical aspects everyone should know

Is your site the victim of internal site search spam?

24 August 2022 | 6 Comments | Jono Alderson

Over the last year or so, we’ve seen large-scale, widespread SEO spam ‘attacks’ on WordPress sites, all targeting their internal site search functionality. In most cases, these attacks aren’t harmful from an SEO perspective, but they do come with time and resource costs – for both the attacker and the victim. Most sites won’t need …

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Is your site the victim of internal site search spam?

Yoast SEO Premium 19.2: A new inclusive language analysis — in beta

23 August 2022 | Edwin Toonen

Non-inclusive language excludes people based on beliefs, gender, sexuality, or health, while inclusive language uses better alternatives to words that people might find harmful. Making your content inclusive helps you to reach a broader audience. But while writing, it is surprisingly easy to exclude people by accidentally using the wrong words. While inclusive language has …

Read: "Yoast SEO Premium 19.2: A new inclusive language analysis — in beta"
Yoast SEO Premium 19.2: A new inclusive language analysis — in beta

Google to launch Helpful Content Update to diversify search results

19 August 2022 | Edwin Toonen

It’s probably no secret that the search results for many topics on Google don’t give you the best results. Many topics are highjacked by high-paying ad buyers and companies with big budgets to write over-optimized SEO content at the expense of readability and user experience. The result is a frustration for the searcher. Google is …

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Google to launch Helpful Content Update to diversify search results

Open-source software, open Schema protocol!

18 August 2022 | Edwin Toonen

We’re massive advocates of using Schema structured data to help search engines understand website content. Our plugins automatically take care of anything Schema-related for you, but we know that we’re not the only ones to do so. It’s possible to use our Schema output in combination with other tools. Although, sometimes, things may not work …

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Open-source software, open Schema protocol!

How to use social media (updated 2022)

17 August 2022 | Marieke van de Rakt

Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever! But which social media should you focus on? With …

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How to use social media (updated 2022)