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Meta descriptions are going to be shorter again

Your meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind. And whenever Google changes its mind about something, we need to adjust accordingly. It’s …

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How to use Yoast SEO to create an awesome meta description

Structured data for recipes: getting content read out loud

23 May 2018 by Edwin Toonen - 18 Comments

Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing …

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structured data for recipes


Ask Yoast: Noindexing tags, categories and paginated content on a foodblog

18 May 2018 by Joost de Valk - 10 Comments

We regularly receive questions about category pages and similar pages. It seems some of you are unsure of how to properly implement these. And sure, it’s good to think about this, as pages like category or tag pages can be thin content, if you do nothing to improve them. But you can also use these …

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Google Duplex: The what, the ethics, the SEO

16 May 2018 by Joost de Valk - 11 Comments

Perhaps you heard about Google Duplex? You know, the artificial assistant that called a hairdresser to make an appointment? Fascinating technology, but what is it exactly? And does it affect search or SEO? In this post, I’ll explain what Google Duplex is. And, I’ll raise some ethical issues I have with it. Finally, I will …

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Categories: Content SEO, Technical SEO
Google duplex AI


Yoast SEO 7.5: Привет, Россия

15 May 2018 by Edwin Toonen - 13 Comments

The Russian language is huge; 265 million people have Russian as their first or second language, making it the world’s eighth most used language. What’s more, according to W3Techs Russian is the second most used language online — following English by a huge margin. As of today, all of the Russian language WordPress users can …

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Yoast SEO 7.5

Annelieke’s analytics: What are dimensions and metrics in Google Analytics?

Anyone who has browsed through Google Analytics should have come across a whole lot of variables in the reporting stats. The reports consist of dimensions and metrics; Google Analytics calls these the building blocks of your reports. And if you want to create a custom report in Google Analytics or Google Data Studio, you have complete …

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Category: Analytics
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Google Analytics