Don’t relabel your old content as new; it’s a lousy SEO tactic

21 December 2022 | 4 Comments | Edwin Toonen

Content freshness is a ranking factor in Google’s algorithm and has been that way for years. Google tends to favor unique, recent, and timely content on the search results page. However, there’s a repercussion stemming from this – many websites would relabel their old content as new to try to game the algorithm. This is …

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Don’t relabel your old content as new; it’s a lousy SEO tactic


Yoast SEO 19.13: Fixing a breaking issue in Gutenberg

20 December 2022 | Edwin Toonen

Last week, we uncovered a problem in Gutenberg’s upcoming release that breaks the block editor’s link functionality when used in conjunction with Yoast SEO. The result is that users cannot create links using the editor. This release of the block editor will happen this week, so we’re proactively updating Yoast SEO to be sure to …

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Yoast SEO 19.13: Fixing a breaking issue in Gutenberg

How to use Google Search Console: a beginner’s guide

15 December 2022 | Meike Hendriks

Do you have a website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data from your website. You probably have heard of Google Analytics and Google …

Read: "How to use Google Search Console: a beginner’s guide"
How to use Google Search Console: a beginner’s guide

What is site structure and why is it important?

14 December 2022 | 12 Comments | Marieke van de Rakt

Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search engines with your site’s structure. And good news: You can start improving your site structure …

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What is site structure and why is it important?

Inclusive language and SEO: Does inclusive language help you rank?

13 December 2022 | Sam Alderson

If you own a blog or a business, SEO is probably important to you. Then you also know that Google cares a lot about user experience. But there’s one aspect of user experience that’s often overlooked: inclusive language. But why should you care? Creating inclusive content is good for your users and your SEO. On …

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Inclusive language and SEO: Does inclusive language help you rank?

New in Yoast SEO Free: the inclusive language analysis

13 December 2022 | Camille Cunningham

Earlier this year, we added a new feature to our Premium plugin, the inclusive language analysis. Now we’re excited to say that we’re also bringing it to Yoast SEO Free. Why? Because we believe that using inclusive language is essential in making the web a better place. Taking a stance We believe that inclusive language …

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New in Yoast SEO Free: the inclusive language analysis

What is natural writing?

8 December 2022 | Amy Lees

No, it’s not writing about nature. It means you write in a way that flows well and sounds natural. As if you were talking to someone. Now, we’re not saying to write slang words and half-finished sentences, because that wouldn’t read very well. So, what is natural writing? Read more to find out! Write like …

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What is natural writing?