Plugin to the Future

2 October 2013 | 17 Comments Marieke van de Rakt

In the past years, the number of plugins has grown enormously. Is it likely that this number will continue to increase? And what will the consequences of these enormous numbers of plugins be? Is it desirable to have so many different plugins or do we need consolidation? Let’s philosophize a little: Explaining the increase in …

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Plugin to the Future




Conversion rate optimization: hypothesise first, then test

19 June 2013 | 32 Comments Thijs de Valk

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioral science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people …

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Conversion rate optimization: hypothesise first, then test




rel=”next” & rel=”prev” for paginated archives

15 September 2011 Joost de Valk

Google is once again showing why standards compliant building might be very beneficial for SEO. They have started to use rel="next" and rel="prev", both part of HTML4 and HTML5, to recognize archives and paged articles. A few years back, I was having a discussion with Nathan Rice, one of the developers of Genesis over how one …

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rel=”next” & rel=”prev” for paginated archives