SEO blog

Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great social image and adding it to your page… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show …

A few months ago Google changed the length of the meta description from 160 to 320 characters. This caused quite a buzz in the SEO community and a lot of people wanted to know whether they should change their own crafted meta descriptions. In the meantime, we already changed the length of the meta description …

If you write a lot about events on your site, odds are that the content on your site changes rapidly. Whether it’s food events, concerts, antique fairs, you name it, it’s a lot of work to maintain a site that lists all the fun events in a certain category and area. With new events being …

HTTP/2 is a newish protocol for transporting data that will drastically speed up the web and can help your SEO. The ‘old’ HTTP1.1 protocol only allows web servers to send files down a single line one at a time, and that line has to open and close after each file has been sent – a …

Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So, is Facebook evil for gathering that data? …

Two weeks ago, Yoast SEO 7.2 brought a solid update to the import features of the plugin. In Yoast SEO 7.3, we’ve expanded this improved importer with a slew of newly supported plugins you can import your data from. Find out which plugins we support in this post. But of course, there’s more! Importing from …

Podcasts are a popular medium these days, as a great, relatively low-cost way to engage with your audience. You can make a podcast about every subject imaginable: science, health, arts & culture, family life, news and technology, to name but a few possibilities. At Yoast, for example, the Yoast academy team releases an internal podcast …

Crawl errors occur when a search engine tries to reach a page on your website but fails. Let’s shed some more light on crawling first. Crawling is the process where a search engine tries to visit every page of your website via a bot. A search engine bot finds a link to your website and starts to find …

I remember my first time in Google Analytics. As a data lover, I enthusiastically clicked my way through the numerous tabs. Seeing terms like sessions, pageviews, users, bounce rate and so on. Being so enthusiastic, I didn’t really think about what these terms actually mean. And that’s pretty important, because without knowing what Google Analytics’ definition of the term …

Gutenberg is coming. It’s a really big thing in the world of WordPress. At Yoast, we are really busy making sure our Yoast SEO plugin integrates nicely with the new editor. So we talk and think and a lot about Gutenberg. But as a writer, I didn’t really use Gutenberg yet. And this made me …