Our SEO experts share the insights that make your rankings go through the roof!
Here, you’ll find everything you need to know about SEO. Whether you’re looking for tips and tricks for beginners, the most complete SEO guides, or a deep-dive into technical SEO.
It’s a phenomenon that’s probably a bit surprising when you first hear about it: when paying for Google Ads (previously known as Google AdWords), you may just notice your organic rankings going up as well. This may not immediately make sense to you. After all, why would Google give you a ‘free boost’ or anything …
Read: "Google Ads and organic rankings"Facebook is becoming less important as a source of traffic to your site. We wrote about it before, but mid August a lot of internet-sources reported that Facebook “did not care about publishers”. Joshua Benton wrote a nice and nuanced article about the matter, in which he also shared some interesting statistics. Facebook is indeed …
Read: "Facebook traffic: What’s the current status?"
Two weeks ago, we launched Yoast SEO 8.0. In it, we shipped the first part of our integration with Gutenberg: the sidebar. That release was the foundation on which we are building the next parts of our integration with the new WordPress editor. In Yoast SEO 8.1, we introduce part 2: a Gutenberg-proof snippet preview. …
Read: "Yoast SEO 8.1: Gutenberg part 2, introducing the snippet preview"
I’ve always felt lucky blogging for Yoast.com. As I wrote before, I have an entire blog team that makes sure my post gets scheduled, is free of grammar or spelling errors and they publish it on social media. So I ‘only’ had to come up with an idea, which the team often helped me with, …
Read: "Writing great social media content for your blog"
We’ve said it time and again: site speed is a crucial aspect of your SEO. That’s why we often write about site speed tools, speed optimization, and other things you need to know to make your site lightning fast. One factor in site speed is image optimization: on most sites, images will play a part …
Read: "Can Google deal with Lazy Load?"In the week of August 1st Google rolled out a “broad core algorithm update.” This update has been dubbed the “Medic update” online. We know it was that because they said so on Twitter. There was quite a bit of buzz around this update. Some sites “won”, others “lost”, which is logical because, in the …
Read: "Google’s Medic update, and how to deal with it"
This post is for those of you who want to use Google Analytics, but feel a threshold to start with this tool. For everyone that wants to see the fun of Google Analytics, but is having a hard time finding that fun. This is a post for people that are scared to use Google Analytics because they’re afraid to …
Read: "3 exercises to have more fun with Google Analytics"
It can be quite a search to find the perfect WordPress theme. One that has a design you like, is nice and fast, and has all the functionalities you need. So, imagine you’ve finally found a theme you like, that answers all your needs, only to realise you’re not happy with the way it generates …
Read: "Workaround to create a category page"With the launch of Yoast SEO 8.0, we’re revealing our first real integration with Gutenberg. We’ve been working on this for a long time, and it hasn’t always been easy. Today, we’d like to take you behind the scenes of what it took to bring Yoast SEO to Gutenberg, why we took the approach we …
Read: "How we designed Yoast SEO for Gutenberg"
Please welcome the Yoast SEO Gutenberg sidebar! Update to Yoast SEO 8.0 and you’ll see our first steps to the – Gutenberg – future. If you’ve activated the Gutenberg plugin you’ll find a brand new version of the Yoast SEO meta box, in the sidebar! Not on Gutenberg yet? We’ve got good news for you …
Read: "Yoast SEO 8.0: Introducing the Yoast SEO Gutenberg sidebar & a revamped meta box"