SEO blog

I read a lot of articles about A/B tests and I keep being surprised by the differences in testing that I see. I think it’s safe to say: most conversion rate optimization testing is not scientific. It will simply take up too much space to explain what I mean exactly by being scientific, but I’ll publish …

We’ve been working hard here at Yoast to offer you a Premium version of our WordPress SEO plugin with some really cool new features. But they’re not done yet. So we didn’t want to release WordPress SEO premium just yet either. However: more and more people are asking us for paid support on the plugin. So …

During my attempts to optimize the conversion rates here on yoast.com, I’ve met with quite some hurdles and roadblocks. That’s why I thought it would be a good idea to write a post; so you won’t have to invent the wheel twice. Define your Intensive Care Pages Although it’s very tempting to start off your …

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioral science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people …

The Video SEO plugin I have been talking about for far too long has finally been finished and released. The short version is, it’s for sale for $89, find out more here. Keep on reading for a bit of backstory. Video SEO is probably one of the most technically challenging aspects of SEO. There are …

My WordPress SEO plugin has been updated to 1.2. A few weeks back I did a series of bug fix updates and while doing that I noticed there where things that were really bugging me in the plugin. Everybody seemed to focus on the settings and hardly anyone was working with the snippet preview and …

My Google Analytics plugin recently hit 3 million downloads and my WordPress SEO plugin hit its first million downloads. I thought those stats were cool and I decided to have an infographic made with more WordPress stats and dive in a little bit more and gather some stats that I thought would be interesting. If you …

Google is once again showing why standards compliant building might be very beneficial for SEO. They have started to use rel="next" and rel="prev", both part of HTML4 and HTML5, to recognize archives and paged articles. A few years back, I was having a discussion with Nathan Rice, one of the developers of Genesis over how one …

Yay!!! It’s there. After almost a year of coding, I dare say that my WordPress SEO plugin is finally to be called stable. That doesn’t mean there are no more bugs left to squash: I wish. It does mean though that I now strongly believe that it’s safe to run on smaller and bigger sites …

It seems every premium WordPress theme these days calls itself “SEO-friendly”. They’re usually not. So, I thought I’d lay down some WordPress SEO theme “rules” or “guidelines”. These guidelines will consist of WordPress SEO theme do’s and don’ts, starting out with the don’ts: WordPress SEO theme don’ts WordPress SEO theme do’s Unneeded functionality I’ve said …