SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

Don't know where to start? Start with our SEO basics posts or our most essential publications.

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SEO basics: How to use headings on your site

how to use headings

Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. This means headings are essential to help people figure out whether they want to read a »

Category: Content SEO
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Testimonials: increase your visitor’s trust

2 July 2017 by Michiel Heijmans » - 4 Comments

ratings and reviews

At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of »

Categories: eCommerce, User eXperience (UX)
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Adding JSON-LD structured data with Google Tag Manager

JSON-LD for your website

You’ve probably heard us talk a lot about structured data, Schema.org and JSON-LD. Schema structured data on your site can result in highlighted search results. In this article, we’ll show you how to implement structured data using the JSON-LD Schema.org markup on the pages of your site. Here, we’ll take a closer look at how »

Category: Technical SEO
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New online SEO training: Structured data

structured data training

If you want your search results to stand out from your competition’s, you’ll need rich snippets. You’ll want to pimp your results with 5 star reviews, stock information or location, for example. To get a rich snippet, you have to learn to implement structured data. Our latest SEO course will teach you exactly how to »

Categories: Announcements, Technical SEO
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SEO basics: What are rich snippets?

Rich snippets

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get »

Categories: SEO basics, Technical SEO
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Ultimate guide to small business SEO

27 June 2017 by Michiel Heijmans » - 23 Comments

small business SEO

SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. In this ultimate guide for local and small business SEO, we’ll tell you about finding your niche, optimizing pages and social media efforts. Way back in »

Categories: Content SEO, eCommerce, Social Media
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Ask Yoast: Use a 302 or 307 redirect?

26 June 2017 by Joost de Valk » - 1 Comment

302 or 307 redirect

Redirects serve multiple purposes. For every occasion there’s a specific redirect that works best. Some redirects seem quite similar though, for instance, the 302 or 307 redirect. You can both use them to temporarily point users to another URL. So we’re not surprised some people wonder what’s the exact difference. Let’s clarify this here! WordPress »

Category: Technical SEO
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Avoid these site structure mistakes!

site structure mistakes

If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. Setting up a decent site structure is rather hard. Maintaining a solid site structure if your site is growing is even harder. Mistakes are easily made. In this post, I will share 5 common site structure mistakes »

Categories: Content SEO, User eXperience (UX)
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Coming soon: Structured data training!

structured data training

Do you want to increase chances people click on your page in the search results? Want to learn how to get those awesome rich snippets? This Thursday, we’ll launch our Structured data training. In this new training, you’ll learn how structured data can influence the appearance of your pages in the search results. After completing this »

Categories: Announcements, Technical SEO
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Google Search Console and structured data

22 June 2017 by Edwin Toonen » - 19 Comments

google analytics dashboards

Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in the Google search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found »

Category: Analytics
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