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Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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YoastCon 2017: The day after

3 November 2017 by Edwin Toonen » - 8 Comments

Good day everyone! It’s the day after our SEO conference YoastCon and while we didn’t get much sleep last night, we’re still full of energy from the awesome day we – and hopefully every single visitor and our live stream audience – had. Here, we’re taking a peek at what happened yesterday. Somewhere next week, »

Category: Announcements
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Ask Yoast: How to get sitelinks

3 November 2017 by Joost de Valk » - 6 Comments

Ask Yoast: Wordpress themes and heading structure

As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking nr. 1. Sitelinks can help you achieve that. These links appear under the main search result, highlighting subpages of a website. Sitelinks can push down the pages of your »

Category: WordPress
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AMP news: Where are we now?

1 November 2017 by Michiel Heijmans » - 10 Comments

AMP news: where are we now

It has been a while since we did a post specifically on AMP. Not sure whether that is because AMP is becoming a common part of the publisher’s toolkit we all use, or that there’s just not that much AMP news to share. I took the liberty to collect some of the recent developments for »

Category: Technical SEO
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Measuring mobile site speed with Google Lighthouse

31 October 2017 by Edwin Toonen » - 4 Comments

measure mobile site speed google lighthouse

Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with as SEOs, developers, and site owners. Measuring page speed has always been something of a dark »

Category: Technical SEO
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High-speed keyword research

30 October 2017 by Marieke van de Rakt » - 20 Comments

High speed keyword research

If you want to do high-quality keyword research, you’ll need a lot of time. Or a lot of people. Keyword research is a process which requires you to get inside the heads of your audience. You want to find out which words they are using. After that, you’ll need to analyze which keywords you should »

Category: Content SEO
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Gutenberg: Concepts for integrating Yoast SEO

27 October 2017 by Joost de Valk » - 16 Comments

Gutenberg is the new editing experience coming to WordPress. We’ve talked about it before. While we have some hesitations, we do see Gutenberg as a major step forward and are thinking about how we will integrate Yoast SEO into Gutenberg. In this post, we’ll share some of the ideas we’re excited about. Gutenberg introduces new concepts, »

Category: WordPress
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Ask Yoast: Avoiding duplicate content for multi-regional sites

27 October 2017 by Joost de Valk » - 2 Comments

Ask Yoast: Wordpress themes and heading structure

If you’re a bit familiar with the ways of SEO, you’ll be aware that duplicate content is a problem that can happen to anyone and could seriously harm your rankings. But in some cases, it’s difficult to know where you stand. For example: if you translate your existing content into a different language, it isn’t »

Category: Technical SEO
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How to get featured snippets

26 October 2017 by Edwin Toonen » - 10 Comments

what is structured data and schema.org

Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. For instance, type in [Blade Runner 2049] and you’ll be bombarded by four ads, a »

Category: Content SEO
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The beginner’s guide to Yoast SEO

25 October 2017 by Michiel Heijmans » - 12 Comments

Beginners guide Yoast SEO

Suppose you know nothing about SEO but have heard about this little gem called Yoast SEO. People told you that it is a very convenient tool to optimize your site and its pages for Google, Bing, and Yandex. It’s effortless. You want to use it. You install the Yoast SEO plugin or the Yoast SEO extension and »

Category: WordPress
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HTTP 503: Handling site maintenance correctly for SEO

24 October 2017 by Jimmy Comack »

Handling site maintenance with a http 503

Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. However, in the case that you need more time to get things fixed, chances are much »

Category: Technical SEO
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