Search has come a long way since its early beginnings. Altavista and AskJeeves are long gone, and most of us can’t imagine a world without Google these days. But search continues to change. It has always been a work in progress, and it will probably always be that way. And the search engines that we’re …Read: "SEO, Schema, and the future of search"
Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to provide the most important pages …Read: "Internal linking for SEO: Why and how?"
At Yoast HQ, we’re doing our part to make your websites run like clockwork. One of the things we’re working on is optimizing our Yoast SEO plugin to use fewer resources. This helps make your site faster and more efficient. In Yoast SEO 19.11, we’re doing this by streamlining your database. Improved SEO data optimization …Read: "Yoast SEO 19.11: Upgrading your SEO data"
It’s Cyber Monday, and the Yoast Black Friday deals are still going strong. Have you claimed your 30% discount yet? If not, hurry! Time is running out. Get the advanced features of our Premium plugins and outrank your competitors in Google. Are you looking to save time and access easy tools and practical tips on boosting your rankings? …Read: "Cyber Monday: 1 day left for a 30% discount on all products"
Black Friday is right around the corner and we’re starting our sale extra early this year. This means that the Yoast Black Friday deals are here today! Are you waiting for that green traffic light? Now’s your chance — go go go! Buy Yoast SEO Premium or one of our other products and benefit from a whopping 30% discount. With $1 donated …Read: "Black Friday sale at Yoast: 30% discount on all products!"
Web sustainability is a huge topic and covers a lot of aspects, from technical details to design and the way you organize your content. Why is it such an important topic? Because climate change is a serious threat and can no longer be ignored. All of us need to work together to do everything we …Read: "The carbon footprint of your website and how to reduce it"
You’re probably familiar with SEO, but what do we mean by sustainable SEO? Well, it’s all about spending your time on the right things in order to outrank competitors in the search engines! But how do you keep doing SEO in an efficient and successful way? How do you keep ranking in the long run? If you’re …Read: "Sustainable SEO: How to focus on a lasting SEO strategy"
Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google think your post is just another piece of spam. We’ll explain how to write naturally …Read: "How to write naturally beyond exact keyword matching"
In July 2022, Google launched a new video indexing report in Google Search Console. This report will allow you to see how many pages Google has found, crawled, and indexed a video on, and much more. It’s incredibly useful because it helps you understand the foundation of your video SEO performance. Plus, the report also …Read: "How to use the new video indexing report in Google Search Console"
These days, the way we do SEO is somewhat different from how things were done ca. 10 years ago. There’s one important reason for that: search engines have been continuously improving their algorithms to give searchers the best possible results. Over the last decade, Google, as the leading search engine, introduced several major updates, and …Read: "A brief history of Google’s algorithm updates"