The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. What does a meta …
Read: "How to create the perfect meta description"
Google Search Console is an incredibly important tool for website owners. This tool shows you how your site appears in Google’s search results. It also shows you what to improve to make the most of your listings in the results. One of the many cool features of Search Console is the structured data analyses found …
Read: "Google Search Console and the structured data Enhancements report"
Before I started working at Yoast to develop our Yoast Academy training courses, I worked as a high school teacher. After starting my job at Yoast, I quickly realized that the educational principles I came across in my previous job were really powerful tools in the online world as well. In this article, I’ll explore …
Read: "Engaging your online audience: 8 practical tips"
While some of our checks are independent of languages, Yoast SEO has special skills to adapt the various content analyses to different languages from around the world. In Yoast SEO 12.3, we’re taking the first steps to add another language to the list: Hungarian. In addition, this release features a number of enhancement and fixes. …
Read: "Yoast SEO 12.3: Transition words in Hungarian"
There were rumors. People were talking. People were asking questions. And now… we can finally tell you all about the next YoastCon! It’s going to be a very special edition. A legendary edition. And, a birthday party! YoastCon 2020 will take place on 24 April 2020. We will celebrate our 10 year anniversary. And… we’d …
Read: "Celebrating 10 years of Yoast: YoastCon 2020!"
People often ask us to explain what makes a good website? If we have a list of elements that a great site should have? There isn’t an easy, one-size-fits-all answer to this. As in many things SEO, the answer will be: it depends. What kind of site do you have, who do you target? What …
Read: "What makes a good website?"
It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. What’s up with that? Well, it’s never early enough to start planning for the most wonderful time of the year. So, if you have an online shop, please start thinking about the Christmas holiday season …
Read: "Holiday season SEO: 7 tips to start preparing NOW!"
The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!
Read: "WordPress SEO: the definitive guide"
Yesterday, Google announced a new addition to the rapidly expanding lineup of enhancement reports in Search Console. This time, it’s all about video! You can now not only see how your video performs in search, but also if your videos have valid structured data so they are eligible for rich results. Need help getting your …
Read: "Get Google’s new video reporting with the Yoast Video SEO plugin"
The work on WordPress 5.3 continued in various areas last week and we also saw a big update to one of my favorite social tools for WordPress. Alongside some bonus links, I present you this week’s WordPress Watch! BuddyPress 5.0 If you’ve never heard of BuddyPress, it’s a plugin that adds a very feature-rich set …
Read: "BuddyPress 5.0, WP 5.3 Beta 2 and translating WordPress 5.3"