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Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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Ranking your local business part 8: Behavioral Signals

14 September 2017 by David Mihm »

Ranking local business part 8

This is the final post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of  Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas for »

Category: Technical SEO
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Yoast Academy: Teach yourself SEO

13 September 2017 by Edwin Toonen » - 4 Comments

Academy Yoast

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off »

Categories: SEO basics, Technical SEO
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Optimizing your website menu for SEO

13 September 2017 by Michiel Heijmans » - 8 Comments

optimizing your site's menu

In an ideal world, every single page of your website would be accessible from that one, site-wide website menu. But as you, as a web developer or website owner, undoubtedly know, the real world of websites is far from ideal. We struggle with multiple devices, fixed-width websites, themes that can hardly be changed without creating new »

Categories: Content SEO, User eXperience (UX)
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How to become an SEO expert

12 September 2017 by Marieke van de Rakt » - 4 Comments

how to become an SEO expert

Do you want to make sure your site outranks your competition? Then you should learn the ins and outs of SEO and become an SEO expert yourself. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. After all, you yourself are the very best expert »

Categories: Content SEO, Technical SEO
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5 questions: Roy Huiskes – Chapter42

11 September 2017 by Edwin Toonen »

Interview with Roy Huiskes

“SEO is more about being in ALL the right places at the right time.” That’s how SEO and internet marketer Roy Huiskes describes the importance of a complete online presence. He has worked in the business since 2003 and consulted for several big brands. With loads of experience in CRO, analytics and all aspects of »

Categories: Announcements, User eXperience (UX)
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How to prepare for voice search

9 September 2017 by Edwin Toonen » - 1 Comment

Voice search

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Not a day goes by without news stories about search assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana or Google’s – uh – nameless service. You might »

Category: Content SEO
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What is Cohort Analysis in Google Analytics?

8 September 2017 by Annelieke van den Berg » - 1 Comment

Google analytics

You might’ve noticed some features in beta under the Audience tab. One of those beta features is Cohort Analysis. I started looking at this analysis because I was curious. As is often the case with Google Analytics, it wasn’t evident right away. So that’s why I thought I’d delve into it a bit more and try »

Category: Analytics
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Ranking your local business part 7: Social Signals

7 September 2017 by David Mihm » - 2 Comments

Ranking your local business part 7: Social Signals

This is the seventh post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas »

Categories: Content SEO, Social Media
Tag:

Yoast SEO 5.4

6 September 2017 by Edwin Toonen » - 10 Comments

The developers at Yoast HQ are quite the busy bees. In the past few weeks, we’ve released Yoast SEO 5.3 – with some pretty cool features -, helped build a plugin that provides the ‘glue’ between two of the biggest WordPress plugins out there and launched an innovative new customer portal called My Yoast. After »

Category: Announcements
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Ranking #1 with Dave Naylor

5 September 2017 by Edwin Toonen » - 3 Comments

Interview Dave Naylor

He’s been active in the SEO industry for over 14 years, and founded one of the UK’s most wanted Digital Marketing agencies, Bronco. With a proven ability to achieve great results, even in the most competitive of fields, Dave Naylor can rightly call himself an SEO genius. So it goes without saying that we’re thrilled to »

Category: Announcements
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