SEO blog archives - Page 4 of 84

Are content blocks the future? And, what’s the benefit for SEO?

4 September 2018 by Willemien Hallebeek - 15 Comments

In Yoast SEO 8.0 you’ve met with the Yoast SEO Gutenberg sidebar. Since the 8.1 release, you can see the snippet preview in action in this sidebar. These are our first step of integrating Yoast SEO with Gutenberg. But there is more to come. Shortly, we’ll also introduce a whole new concept: Yoast SEO content blocks. …

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WordPress Gutenberg blocks

Four ways you could benefit from a Yoast SEO training certification

3 September 2018 by Jesse van de Hulsbeek - 4 Comments

Once you finish a Yoast Academy SEO training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. In this way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is SEO training certification, really? Does it …

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Category: SEO basics
Tag:
SEO certification

Ask Yoast: Google Ads and organic rankings

31 August 2018 by Joost de Valk - 11 Comments

It’s a phenomenon that’s probably a bit surprising when you first hear about it: when paying for Google Ads (previously known as Google AdWords), you may just notice your organic rankings going up as well. This may not immediately make sense to you. After all, why would Google give you a ‘free boost’ or something …

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Category: Analytics
Tag:

Facebook traffic: What’s the current status?

Facebook is becoming less important as a source of traffic to your site. We wrote about it before, but mid August a lot of internet-sources reported that Facebook “did not care about publishers”. Joshua Benton wrote a nice and nuanced article about the matter, in which he also shared some interesting statistics. Facebook is indeed …

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Category: Social Media
Tag:
facebook traffic decrease

7 keyword research mistakes you should avoid

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes …

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avoid these keyword research mistakes

Yoast SEO 8.1: Gutenberg part 2, introducing the snippet preview

28 August 2018 by Edwin Toonen - 22 Comments

Two weeks ago, we launched Yoast SEO 8.0. In it, we shipped the first part of our integration with Gutenberg: the sidebar. That release was the foundation on which we are building the next parts of our integration with the new WordPress editor. In Yoast SEO 8.1, we introduce part 2: a Gutenberg-proof snippet preview. …

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Yoast SEO 8.1 release image

Writing great social media content for your blog

27 August 2018 by Caroline Geven - 4 Comments

I’ve always felt lucky blogging for Yoast.com. As I wrote before, I have an entire blog team that makes sure my post gets scheduled, is free of grammar or spelling errors and they publish it on social media. So I ‘only’ had to come up with an idea, which the team often helped me with, …

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Caroline's Corner



Google’s Medic update, and how to deal with it

22 August 2018 by Joost de Valk - 20 Comments

In the week of August 1st Google rolled out a “broad core algorithm update.” This update has been dubbed the “Medic update” online. We know it was that because they said so on Twitter. There was quite a bit of buzz around this update. Some sites “won”, others “lost”, which is logical because, in the …

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Dealing with Google updates


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