Do you have a website? And do you want more traffic to your site? If the answer is yes, then there’s no doubt about it: SEO should be part of your marketing efforts. SEO is a great way to get and keep people on your site. But what does it actually entail? In this post, …Read: "What is SEO? An explanation for beginners"
We are excited to announce the latest release of Yoast SEO, helping you optimize your website’s performance in search engine results. This update improves our features and brings enhancements that will take your SEO efforts to the next level. Get ready for Yoast SEO 21.4! More assessment improvements At Yoast, we understand the importance of …Read: "Yoast SEO 21.4 brings more enhancements"
One of the challenges with video marketing today is optimizing your content for distribution across multiple platforms, all presenting content in very different ways. What works well on YouTube will not automatically translate to TikTok. Even within platforms, there are different format options, e.g., YouTube shorts vs videos, Instagram posts vs stories. At least for some of …Read: "How do I optimize videos for various platforms and screen sizes?"
SEO is all about trying to rank high on search engine result pages. However, not every website is treated equally by Google. Sites focusing on topics impacting people’s lives and finances have a higher standard to meet. Welcome to the world of YMYL, where improving content goes beyond regular SEO techniques. In this article, we’ll …Read: "What are YMYL websites? How does Google evaluate these?"
Headings help users and search engines to read and understand text. For example, they act as signposts for the readers, making it easier for them to figure out what a post or page is about. Headings also define which parts of your content are essential and show how they’re interconnected. Here, we’ll give you pointers …Read: "How to use headings on your site"
In Yoast SEO, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. Next, Yoast SEO will check the page’s content to see if search engines will recognize what it is about. Here, we’ll explain …Read: "How to choose the right focus keyword"
Are you aiming for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all these things on your own. Luckily, Yoast is here to help. In this post, we’ll talk you through optimizing your post in the best possible way. We’ll explain the …Read: "How to Yoast your post"
We are happy to announce the release of the latest version of Yoast SEO. This update focuses on enhancing performance, fixing bugs, and improving our features. Don’t forget to check out our recently launched generative AI feature! Here’s Yoast SEO 21.3. Performance enhancements By design, Yoast SEO stores image metadata for every post upon saving, …Read: "Yoast SEO 21.3: Performance and readability improvements"
You’ve got your Shopify store up and running, so now it’s time to welcome that traffic! Just roll out the red carpet and get those customers rummaging through the virtual shelves. Easy, right? Getting decent traffic is the hardest part of running an online store. Luckily, SEO can help you bring a steady stream of …Read: "7 tips to get more traffic to your Shopify store with SEO"
Have you ever felt that some of your keywords don’t perform as well as before? And are you wondering why other companies outrank you in Google? Then, it might be wise to do a quick competitive analysis. Because in most cases, it’s not necessarily your site performing worse; it’s other sites doing better. Luckily, if …Read: "Benchmarking SEO: Do a competitive analysis"