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How to semantically link entities to your content

16 January 2018 by Edwin Toonen - 25 Comments

Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity or …

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SEO basics: What is search intent?

15 January 2018 by Marieke van de Rakt - 22 Comments

SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff, or to attract more regular visitors. A nice tactic to get more traffic to your site is optimizing your content for words people use. …

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Ask Yoast: Changes to your site and the search results

12 January 2018 by Joost de Valk - 17 Comments

Whenever you make some big changes to your website, for instance to your brand name, you’re probably eager for these changes to show in the search results. Unfortunately, it can take a while for Google to crawl your site again and until then, it will show the indexed version of your site in the results, …

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How to use Yoast SEO: The readability analysis

11 January 2018 by Edwin Toonen - 29 Comments

Everybody knows the colored bullets in Yoast SEO. There are two parts to the traffic light system, namely the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected as readable content is …

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3 SEO quick wins to implement right now

10 January 2018 by Michiel Heijmans - 22 Comments

We’re all ready for a new year of increasing sales, lifting engagement and giving our website the best effort possible. It only seems right to give you a three-step rocket of SEO quick wins, to kick-start your website for 2018. In this post, I will show you three things you can do right now to …

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Blog SEO: Befriend the long tail!

8 January 2018 by Marieke van de Rakt - 12 Comments

Focusing on long tail keywords is a great SEO-tactic for blogs. A long tail keyword strategy makes it easy to keep the structure of your blog in good shape. Also, it allows you gradually to get more traffic and to be found by new and motivated audiences. In this post about blog SEO, I will explain the …

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Ask Yoast: Still minify and concatenate CSS and JS files?

5 January 2018 by Joost de Valk - 21 Comments

To work properly, websites contain multiple CSS and JavaScript files. These must be fetched from the server by the visitors’ computer, to fully load a webpage. In the old standard, HTTP/1, only one request at a time could be handled, so minifying and concatenating multiple files was a good idea. Otherwise, visitors would experience a …

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Yoast SEO: How to use the internal linking tool

3 January 2018 by Michiel Heijmans - 19 Comments

The article you are about to read is probably one of the easiest posts I have written in a long time, as its subject is right there next to the edit screen in WordPress: the internal linking tool, which is a part of Yoast SEO Premium. I have only written three lines right now, but …

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