SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

Don't know where to start? Start with our SEO basics posts or our most essential publications.

If you like our posts, subscribe to our newsletter!

Clicky Analytics (getClicky) Review: clean, simple, effective

26 June 2011 by Joost de Valk » - 18 Comments

Clicky web analytics

In my post last week about social buttons, I included code samples for Clicky Analytics. I got some emails asking me why I use Clicky and Google Analytics alongside each other. In this review I want to show you some of the cool features I use from Clicky Analytics (aka getClicky) that make me use »

Category: Analytics

All In One SEO Pack to Yoast SEO Migration

17 June 2011 by Joost de Valk »

Import and export in the Yoast SEO plugin

So you’ve made the decision and want to migrate from All In One SEO Pack to our Yoast SEO plugin. It seems some people are afraid of taking the big leap. It’s actually fairly easy although it will be partly manual work. You won’t have to rewrite the title or description for any of your posts »

Category: WordPress
Tags: ,

WordPress SEO theme guidelines

31 May 2011 by Joost de Valk » - 60 Comments

It seems every “premium” WordPress theme these days calls itself “SEO friendly”. They’re usually not. So I thought I’d lay down some WordPress SEO theme “rules” or “guidelines”. These guidelines will consist of WordPress SEO theme “do’s” and “don’ts”, starting out with the don’ts: WordPress SEO theme don’ts Put the site’s name first in the »

Category: WordPress

Separating frontend and admin code

19 April 2011 by Joost de Valk » - 18 Comments

In most cases, your plugin has stuff it needs to do in the admin area. It probably also has stuff it needs to do in the frontend. These two never happen at the same time, so you can actually separate the two. The easiest way of separating frontend and backend code is having a set »

Category: WordPress

Optional Styles

18 April 2011 by Joost de Valk » - 18 Comments

A WordPress plugin or theme should never have to output inline styles, especially not in the frontend. Inline styles will prevent some doctypes from validating and they are actually a factor to slow down your page loads. If your plugin outputs a piece of code that needs styling, add an ID to the output and »

Category: WordPress

HTML Sitemap for WordPress

8 February 2011 by Joost de Valk » - 63 Comments

yoast seo

An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot. There’s plenty of plugins out there »

Categories: Technical SEO, WordPress

Turn your commenters into subscribers!

31 January 2011 by Joost de Valk » - 64 Comments

Only a small percentage of your visitors leave a comment. This group of people is probably also interested in subscribing to your newsletter, if you have one. So I created a method to add a “subscribe to my WordPress newsletter” checkbox to my comment form a couple of weeks ago. The result? 40 new subscribers »

Category: WordPress
Tags: ,

The anatomy of a WordPress theme

10 January 2011 by Joost de Valk » - 112 Comments

yoast SEO

With all the WordPress theme frameworks that arose over the past few years, you’d almost forget what a normal WordPress theme looks like. Almost, because Yoast has got your back and we’re about to remind you! Check out our anatomy of a WordPress theme infographic:   For reference, here is the copy in the infographic: Anatomy of a »

Category: WordPress

Preventing anonymous comments in WordPress

4 January 2011 by Joost de Valk » - 64 Comments

I value comments a lot, in fact, I look at the number and quality of comments on a post almost as much as I look at the number of shares, tweets and pageviews to determine how well a post was received. Recently I’ve done some posts that got a lot of annoying responses. Most of »

Category: WordPress
Tags: ,

One more time: Selling links? Don’t be Stupid.

17 December 2010 by Joost de Valk » - 118 Comments

I’m going to say this one more time (that’s a lie, considering how stupid people have been at this, I’m probably gonna repeat it over and over again): when you sell links, nofollow them. If you don’t, you run the risk of being banned. If you knowingly run that risk, don’t be stupid and don’t »

Category: Technical SEO