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Twitter Analytics: stats for your tweets

28 October 2015 by Michiel Heijmans - 1 Comment

Setting up your website is step one, promoting it is step two. The basis of that should be great content, and social media is your handy, free platform for this (next to all the great links you have gathered for your site, of course).  Social media, for us, is focused on Facebook, Pinterest, YouTube and Twitter. Over …

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Twitter analytics

Yoast vlog: green bullets for our posts?

27 October 2015 by Joost de Valk - 7 Comments

When optimizing your site, you’re likely to run into the same issues as we do, when optimizing yoast.com. That’s why we decided to show you how we deal with some challenges of our own in our new series How does Yoast do it? We love to share our insights and hopefully make your lives easier as well! In this first video we’ll show how we deal …

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yoast seo hates my writing style

Weekly SEO recap: Facebook search, Yahoo! & Google

23 October 2015 by Joost de Valk - 3 Comments

This was quite the week in terms of search engine events. Yahoo! & Google doing a deal, Bing losing a key person, Google in yet another lawsuit, etc. etc. etc. And while all that seemed so important Thursday afternoon as I was writing this post, Facebook dropped the bomb of improving its search dramatically. Let’s dive in! Yahoo! …

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Joost's Weekly SEO Recap

Local SEO: setting up landing pages

22 October 2015 by Arjan Snaterse

Our Local SEO and Local SEO for WooCommerce plugins help you to be found by patients or customers in your neighborhood. To make sure you don’t miss out on any of the great functionalities, we’ll publish some posts on how to use these plugins best. We’ll most probably even reveal some possibilities you didn’t know about! In this post we’ll tell you how to use …

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setting up landing pages for your site with the Local SEO plugin

Image SEO: alt tag and title tag optimization

20 October 2015 by Joost de Valk

Adding images to your articles encourages people to read them, and well-chosen images can also back up your message. But you should always remember to give your images good alt attributes: alt tags and title tags strengthen the message of your articles with search engine spiders and improve the accessibility of your website. This article …

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Good alt text or alt tags improve accessibility of your site

Link building from a holistic SEO perspective

19 October 2015 by Marieke van de Rakt - 16 Comments

At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together. Link building just isn’t easy. That …

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illustration of link building as part of holistic seo

Weekly SEO Recap: AJAX crawling and Panda

16 October 2015 by Joost de Valk

After this week’s launch of our first Basic SEO training, it’s now time to sit back and relax. For about two minutes. The next milestone is our upcoming Yoast SEO release which we’ve determined, because of the sheer amount of new features in it, will be called Yoast SEO 3.0. Luckily, the search engines took it …

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Joost's Weekly SEO Recap

Google Penguin explained

15 October 2015 by Joost de Valk - 9 Comments

One of the most painful Google updates that can hit a website is called Penguin. Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you …

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Joost explains Google Penguin


Weekly SEO recap: AMPlified spam

9 October 2015 by Joost de Valk - 9 Comments

This is a week of quite a bit of news. Google pushed a new standard called Accelerated Mobile Pages and an update to prevent hacked sites from ranking in the search results. Let’s dive in! Accelerated Mobile Pages The biggest news of the week is Google’s push for a new web standard they’ve developed together with a ton …

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Joost's Weekly SEO Recap