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Google: Slowly moving back to 10 blue links

29 August 2014 by Joost de Valk - 44 Comments

Last night Google’s John Mueller announced on Google+ that “authorship” had been removed completely from the search results. Just like Google has recently removed most video snippets, this is another step towards Google’s search result pages going “back” to being 10 blue links. Brief history of author highlighting / authorship We were among the very early adopters of author …

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Category: WordPress
what does google do

Cultural differences in websites

26 August 2014 by Marieke van de Rakt - 7 Comments

At Yoast, we look at sites from all over the world. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That made me wonder: are these differences due to cultural preferences? It made me remember a study we executed at Yoast some time ago and it gave …

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how to use hreflang

Regular security audits: taking our responsibility

4 August 2014 by Joost de Valk - 24 Comments

Today, we’re announcing that we have partnered with Sucuri, in the interest of pro-actively securing our plugins. As our plugins run on more and more sites, we have a responsibility towards our users and the web at large to make sure that we do our utmost to make sure our code doesn’t make them vulnerable.* We’ve …

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wordpress security must read article by yoast

Google Panda 4, and blocking your CSS & JS

19 June 2014 by Joost de Valk - 79 Comments

A month ago Google introduced its Panda 4.0 update. Over the last few weeks we’ve been able to “fix” a couple of sites that got hit in it. These sites both lost more than 50% of their search traffic in that update. When they returned, their previous position in the search results came back. Sounds too good to be …

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noindex a post with meta robots noindex



Visually direct and captivate your visitors

3 June 2014 by Thijs de Valk - 14 Comments

In the last month I’ve been speaking at a few conferences with a talk I’ve dubbed “The Psychology behind Conversion”. In this talk I’m trying to explain why everyone who maintains a website should be interested in psychology and how it can help them. Being interested in psychology, especially when applied to the web, is …

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News SEO 2.0: Google News optimization with ease

22 April 2014 by Joost de Valk - 42 Comments

We’ve rebuilt and reimagined our News SEO plugin and taken it to the next level. Today we’re proud to release News SEO version 2.0, which allows you to easily optimize your site for Google News. It had been, unfortunately, almost 2 years since we last updated the plugin which meant it didn’t work anymore for …

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Category: WordPress
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news seo