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Crawl efficiency: making Google’s crawl easier

8 May 2015 by Joost de Valk

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If  you intend …

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Crawl efficiency

Search Analytics in Google Search Console

6 May 2015 by Joost de Valk - 23 Comments

Google Search Console has a feature called Search Analytics that is really helpful for webmasters. This post explains why you’d want to use Search Analytics, what it can help you find and what type of data it has. On May 5th 2015, Google confirmed what we’ve been anticipating for years: mobile search has overtaken desktop search. On their …

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webmaster tools bing


Throwback Thursday

30 April 2015 by Michiel Heijmans

With YoastCon in a few weeks, we decided to look back to what we posted five years ago and how that might have changed over the course of these five years. Let’s call it our Throwback Thursday post. “Throwback Thursday: when you put a picture from a “while” ago on your social media sites” — …

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Category: Announcements

Google’s “Mobilegeddon” is on its way

24 April 2015 by Joost de Valk - 39 Comments

This was the week of the announced Google mobile update. The update has been dubbed “Mobilegeddon” in the SEO industry, but up until today, it wasn’t exactly living up to expectations. The idea though, is very simple: if your website isn’t deemed mobile friendly, it won’t rank as well in mobile search results (which, in itself, …

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Category: Technical SEO
Tag:
yoast SEO


Holistic SEO

22 April 2015 by Joost de Valk - 9 Comments

Here at Yoast we try to combat the notion that SEO is just a trick. SEO is so much more. Over the years, social media has become more important as a method for discovering new content and products. Google changes its algorithm literally hundreds of times a year. It adapts to the changing influence of …

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Category: Technical SEO
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Holistic SEO


Changing URLs in search results

17 April 2015 by Joost de Valk - 132 Comments

April 2015, Google announced that they’ll change the way they represent URLs in mobile search results. This post explains what is changing, what this means for you and how our Yoast SEO plugin will help you with these changes. What is changing in the search results? In their blogpost Google say they’ll changing the following: The website …

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