SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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WordPress SEO Community & Roadmap

14 May 2013 by Joost de Valk » - 41 Comments

Our WordPress SEO plugin has been getting more and more downloads, bringing it to the top of the most downloaded plugin chart on WordPress.org fairly regularly. With that comes more interest from other developers as well, which is something we absolutely love, but is kind of impossible to manage properly on WordPress.org. Which is why we’ve »

Category: WordPress
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Why we moved to email support with HelpScout

17 April 2013 by Joost de Valk » - 56 Comments

When we started doing premium WordPress plugins, we also added a support forum to yoast.com. Many people liked this but I was, to be honest, skeptic. My experience with the WordPress.org forums are … Poor, at best. I just don’t think forums work very well, in large part because there is an ever continuing tendency »

Category: Announcements
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Why Google won’t display the right page title

26 March 2013 by Joost de Valk » - 39 Comments

crafting good titles

Quite often we receive support requests for Yoast SEO and its premium add-ons, all asking one “simple” thing: why isn’t Google picking up my page title? People who changed their page title and see that the search results still show their old title are bound to think Google didn’t “get” the new title yet and they »

Category: Technical SEO
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On focus, and how we’re slowly changing our business model

22 March 2013 by Joost de Valk » - 41 Comments

Warning: this isn’t the usual SEO / WordPress related post, but more of a “personal” post about how I’ve gone about building and changing my / our business. When I started Yoast, then called Altha, it was just me, doing web development for a few clients here and there. It was a side job to »

Category: Announcements

Why we don’t support old WordPress versions

7 March 2013 by Joost de Valk » - 23 Comments

web content accessibility at yoast

For all sorts of reasons, some people have a problem with updating WordPress installs properly. I will state now that for both our free and premium plugins we do not support anything but the latest and the prior to last version. At the time of writing that’s WordPress 4.5 and WordPress 4.6 . If you’re running anything »

Category: WordPress
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WordPress threaded comments and SEO

12 December 2012 by Joost de Valk » - 39 Comments

Threaded Comments & SEO

Today my buddy Sander pointed out that he suddenly had pages showing as noindex,nofollow when he ran a spider across a site. A bit more researching learned us that WordPress automatically adds a noindex, nofollow robots meta tag to each URL that has ?replytocom in it. At first I (wrongly) thought this was new to »

Category: WordPress

Want SEOs to lose their job? Start doing yours!

11 December 2012 by Joost de Valk » - 61 Comments

SEO

This morning, an article by Paul Boag was published on Smashing Magazine that got a few SEOs, including myself, all riled up. As Bill Slawski pointed out in the comments, Paul has written articles on SEO before. Paul, whom I respect tremendously for his web development work, obviously doesn’t “get” SEO and has evidently had »

Category: Technical SEO

WordPress SEO, more secure than ever before.

7 December 2012 by Joost de Valk » - 25 Comments

wordpress security must read article by yoast

One of the benefits of making money on paid plugins is that you can more easily spend money for other people to look at and even better, review your plugins. Today is the first result of what might become a somewhat longer tradition: WordPress SEO is now a Sucuri Safe Plugin. What this means? It »

Category: WordPress
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Video SEO for Wistia & Vippy

13 November 2012 by Joost de Valk » - 20 Comments

As promised in my post yesterday, today marks the day for a new release of my Video SEO plugin. This one brings support for yet another few plugins and some more: two new video hosting platforms: Wistia and Vippy. Wistia support: embedding and SEO The support for Wistia that is added in this release was on the »

Category: WordPress

Why & how we sell premium WordPress plugins

12 November 2012 by Joost de Valk » - 40 Comments

yoast seo

About 2 months ago I released my first premium plugin for WordPress, my Video SEO plugin. A lot of people have asked me about the how and why of the selling and I thought it’d be a good idea to outline that in a post. Why sell premium WordPress plugins? Of course we got some »

Category: WordPress
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