Yoast SEO 13.2: Helping you check your Site Health

3 March 2020 | 7 Comments Edwin Toonen

In Yoast SEO 13.2, you’ll find a number of checks moved to the WordPress Site Health tool. Site Health was introduced in WordPress 5.2 as a way to help site owners and managers get a sense of how their site is doing, technically speaking. Find out more about these changes in Yoast SEO 13.2. Site …

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Yoast SEO 13.2: Helping you check your Site Health

Measure your social media efforts with UTM tags

2 March 2020 | 3 Comments Edwin Toonen

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your …

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Measure your social media efforts with UTM tags

Google’s Sitelinks Searchbox, with or without Yoast SEO

26 February 2020 | 20 Comments Edwin Toonen

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main URL for a given brand in the search results, above its sitelinks, hence the name. When you search for that brand in Google, you can directly use the site’s search engine. The results will be presented …

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Google’s Sitelinks Searchbox, with or without Yoast SEO

Semantically link entities to your content with Yoast SEO

25 February 2020 Edwin Toonen

Search engines love entities. Entities can be people, places, things, concepts, or ideas, often appearing in the Knowledge Graph. Many search terms can be an entity, but specific search terms can also have different meanings and, thus, be separate entities. Take [Mars], for example; are you talking about the planet or candy bar entity? The …

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Semantically link entities to your content with Yoast SEO

Readability: Dumbing down or opening up?

24 February 2020 | 3 Comments Marieke van de Rakt

Writing a readable text can be daunting. Especially if the topic of your blog is difficult or extremely technical. Is it really necessary to focus on readability if your audience is used to your jargon? Well, although your audience might be up to the task of reading your lingo, the entire purpose of SEO is …

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Readability: Dumbing down or opening up?

How to make a WordPress website

20 February 2020 | 7 Comments Iris Guelen

Need to switch to online asap and don’t have a website yet? WordPress is your best friend! Whether you want to create your own personal blog, an online store, or a business website – with WordPress, creating your own website is easy as pie. If you know what you’re doing, of course. In this video, …

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Yoast SEO 13.1: Schema.org structured data enhancements

18 February 2020 | 5 Comments Edwin Toonen

Yoast SEO 13.1 and WooCommerce SEO 12.6 are out today! In these two updated SEO plugins, you’ll find several fixes and enhancements, mostly focused at improving our Schema.org structured data implementation. In this post, you can learn more about the latest versions of Yoast SEO and WooCommerce SEO. Yoast SEO 13.1 Back in Yoast SEO …

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Yoast SEO 13.1: Schema.org structured data enhancements