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Basic SEO training: clear call-to-action

17 November 2015 by Marieke van de Rakt - 3 Comments

Our Basic SEO training teaches you how to optimize a website in a holistic way. Holistic means that we won’t focus on one aspect, we consider all important aspects that can make your site awesome and rank well! That’s why we included a module on usability and conversion in the Basic SEO training. One topic we discuss is …

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Video fragment of our Basic SEO training video

Weekly SEO Recap: Google directions

13 November 2015 by Joost de Valk - 8 Comments

A couple of interesting small tidbits this week, that all together show the direction (Google) search is heading in. Let’s dive into this weeks news: Google bolding answers to questions Remember the Hummingbird update? Google worked on being able to parse questions better so it knew what you were searching for. This week, some people noticed …

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Joost's Weekly SEO Recap

The site structure of a growing blog

12 November 2015 by Marieke van de Rakt

It is never easy to set up a new blog. It can take quite some time to get picked up by the search engines. Nevertheless, as your blog starts to grow, you’ll probably face new SEO problems. In the upcoming weeks, I’ll discuss some of the difficulties you might encounter as your blog really starts to grow. …

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Managing the structure a growing blog

Local SEO: using our store locator

11 November 2015 by Arjan Snaterse - 6 Comments

In our previous post about local SEO, we explained how to set up local landing pages for your site. In this post we’re going to highlight one of the other features of our Local SEO plugin and Local SEO for WooCommerce plugin: the store locator. A helpful tool for your visitors The store locator isn’t something …

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How to use the store locator of the Yoast Local SEO plugin

Ask Yoast: Online shops and duplicate content

9 November 2015 by Joost de Valk - 4 Comments

Do you have a question about SEO? In the series Ask Yoast we answer topical SEO questions from our readers. Don’t hesitate and send us your question! You might get a personal answer on video! Today’s question comes from Kathy. She’d like to know: “How do you handle duplicate content if you sell products on …

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Weekly SEO recap: mobile friendly & snippets

6 November 2015 by Joost de Valk

We’re working hard on our upcoming Yoast SEO 3.0 release. Multiple focus keywords is slowly proving itself to me as probably the best thing we’ve ever made. It wasn’t the hottest week in search, which is probably a good thing as we’ve had plenty of those recently, but still there’s some stuff to report, ranging from app …

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Joost's Weekly SEO Recap

Basic SEO training video: cornerstone content

5 November 2015 by Marieke van de Rakt - 2 Comments

Our Basic SEO training teaches you how to optimize your site. One of the strategies we explain is creating cornerstone content. Cornerstone content is the most important content on your site. It should be informative, high quality content related to your core business. When it’s part of a good site structure it can help your site’s rankings tremendously. In this tiny fragment of our Basic …

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Video fragment of our Basic SEO training video

Facebook Page Insights explained

3 November 2015 by Michiel Heijmans - 13 Comments

This post is about all the information that can be found in Facebook Page Insights, and what we feel does and doesn’t make sense to look at for most of our visitors. It all depends on the kind of website you have, of course. Why you should check your Facebook stats During a local networking event …

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Facebook Insights explained

Link building: what not to do?

2 November 2015 by Marieke van de Rakt - 18 Comments

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT …

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link building don'ts

Weekly SEO Recap: RankBrain and Archive Search

30 October 2015 by Joost de Valk - 3 Comments

This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming …

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Joost's Weekly SEO Recap