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Here, you’ll find everything you need to know about SEO. Whether you’re looking for tips and tricks for beginners, the most complete SEO guides, or a deep-dive into technical SEO.
“I came for the software and stayed for the community.” In this episode of our series Why we love WordPress, I’ll show you what’s behind the software we love. Software isn’t writing itself (yet), and behind WordPress is a great number of volunteer teams working on the software and everything around it. These people are …
Read: "The welcoming community of WordPress"
Today, we’re very proud to announce that Yoast has acquired the Duplicate Post plugin. This plugin, with well over 3 million users, is one of the most popular WordPress plugins right now. The reason for that is clear: it does one task simple and well. Also, its original developer, Enrico Battocchi, will join Yoast as …
Read: "Announcement: Duplicate Post joins Yoast"
Two words you often hear together are mobile and site speed. And that’s not without reason because these two go hand in hand. Mobile-friendliness and site speed are some of the most pressing matters we have to deal with. Measuring page speed has always been something of a dark art. The site speed tools we …
Read: "Checking mobile site speed and SEO with Google Lighthouse"
The biggest eye-catcher in Yoast SEO 14.3 is word form support for the Italian language in the Premium analysis. This makes it language number seven to make use of this awesome feature. Find out all about it! Plus, Yoast SEO 14.3 comes with improved French word form support and a number of bug fixes. Another …
Read: "Yoast SEO 14.3: Italian word forms in beta"
Landing pages are a very important part of your website. And if you optimize them, you can really boost your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go over some best practices to …
Read: "How to optimize a landing page for users"
Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join …
Read: "10 years of Yoast and SEO: Webinar recap"
When users search on your website and find no results, that’s usually a bad experience. But if you track these “zero result searches”, you might find yourself with data that can help you identify new content and service opportunities. It might also tell you a lot about the difference between how you see your website …
Read: "Searching without result: Insights from zero result searches"
Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the same as babies. How? By using something called keyword stemming. This gives you the freedom to alternate between different word forms while writing your text. …
Read: "What is keyword stemming?"
Our linguists are busy bees lately. Over the last couple of releases, we’ve launched word form support for Yoast SEO Premium users writing in Spanish and French. These languages follow the languages that already had word form support: English, German and Dutch. In Yoast SEO 14.2, we’re adding yet another language: Russian! And, once again, …
Read: "Yoast SEO 14.2: Russian word forms in beta"
Google has loads of interesting free tools, but two important ones for helping you improve your site are Search Console and the Rich Results Testing Tool. Search Console helps you get a general feel for how your site is doing in the SERPs, plus to keep an eye on any errors to fix and improvements …
Read: "Optimize for rich results with the Rich Results Testing Tool"