SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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Tag Optimization for WordPress

4 July 2012 by Joost de Valk » - 86 Comments

Note March 18th, 2013: we’ve decided to stop selling our term optimizer for now, we’ll be including it with another WordPress product later on. In our website reviews we regularly encounter websites who’ve got just as many tags as posts, or 20,000 posts and 5,000 tags. This is undesirable as it means you’re not using »

Category: WordPress

WordPress SEO 1.2 – Major Upgrade

12 June 2012 by Joost de Valk » - 369 Comments

WordPress updates

My WordPress SEO plugin has been updated to 1.2. A few weeks back I did a series of bug fix updates and while doing that I noticed there where things that were really bugging me in the plugin. Everybody seemed to focus on the settings and hardly anyone was working with the snippet preview and »

Category: WordPress
Tag:

Common sense for your website

6 June 2012 by Michiel Heijmans » - 43 Comments

I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Why should a gardner know all about user experience? He should not. But how about applying some common sense to »

Category: User eXperience (UX)

Penguin, Panda, it’s not that black and white..

14 May 2012 by Joost de Valk » - 85 Comments

Google panda

We’re getting quite a few site review requests and SEO consultancy requests recently for people that have been hit by a sudden drop in traffic after the recent Google Penguin update. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. In our perspective, »

Category: Analytics
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WordPress Stats Infographic

16 April 2012 by Joost de Valk » - 57 Comments

My Google Analytics plugin recently hit 3 million downloads and my WordPress SEO plugin hit its first million downloads. I thought those stats were cool and I decided to have an infographic made with more WordPress stats and dive in a little bit more and gather some stats that I thought would be interesting. If you »

Category: WordPress
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The ethics of SEO

4 April 2012 by Joost de Valk » - 101 Comments

The type of SEO I help my clients do and promote to you using this blog is often labeled white hat SEO because it stays within Google’s and other search engines guidelines. Other SEO’s don’t care about Google’s guidelines as much and do what’s called “black hat SEO”. Far too often though, black hat SEO »

Category: Technical SEO

Use Gravity Forms to submit custom post types

6 February 2012 by Joost de Valk » - 33 Comments

yoast seo

In my previous post I explained how I used the Types plugin to create a new custom post type. That custom post type will be used to display a table of supported themes for my WordPress SEO plugin, and is therefor called wpseo-theme. Now the trick here is that I want users to be able »

Category: WordPress
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Tracking Outbound / Affiliate Links with getClicky

26 January 2012 by Joost de Valk » - 17 Comments

Clicky web analytics

I use Clicky for most of my day-to-day tracking and analysis, only using Google Analytics for the harder analyses. One of the things Clicky can do most wonderfully is track outbound clicks. There’s an issue however when you start routing your affiliate links through a script or on-site redirect. I redirect mine through /out/ here »

Category: Analytics
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WordPress SEO Plugin Theme Integration Guide

1 January 2012 by Joost de Valk » - 43 Comments

Theme authors come in two different shapes and sizes: those who integrate SEO “functionality” into their themes and those who don’t. If you’re in the camp of integrating SEO functionality into your theme, you’ve got yet another choice to make: do you “yield” for site owners that have an SEO plugin installed, disabling your own »

Category: WordPress
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Sending Reliable Email with Postmark

5 December 2011 by Joost de Valk » - 25 Comments

Reliable Email Delivery

Reliable email delivery is important to your business: your website probably has a contact form for hiring inquiries; your web application(s) rely on email for interaction with your clients, heck, you might even rely on your server to send email for e-commerce transactions. If those emails do not reliably reach you or your (prospective) customers, »

Category: WordPress
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