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Weekly SEO Recap: AMPing up to SSL all the Penguins

27 November 2015 by Joost de Valk - 4 Comments

This was very much the “week after” for us. Yoast SEO 3.0.4 saw the light, but other than that most of us are still recovering. It was also a week full with tiny little nuggets of newsy niceness. From SSL on WikiPedia to AMP to Penguin. Let’s dive in! SSL all the things This is a …

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Joost's Weekly SEO Recap


Keyword density in a post-Panda world

25 November 2015 by Joost de Valk

The Yoast SEO plugin helps you to optimize your text for the keyword you want to be found for. In Yoast SEO 3.0 we made some big changes in our content analysis. In this post we’ll discuss the adaption of our Yoast SEO keyword density check and the possibility to optimize for multiple keywords in …

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keyword stuffing is not a good idea in a post-Panda world

A successful link building strategy in 6 easy steps

24 November 2015 by Marieke van de Rakt

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO …

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Link building is part of your growth strategy


Accessibility matters

19 November 2015 by Michiel Heijmans - 7 Comments

Usability is important: for everyone. To make sure your site can be properly used by all your visitors (even if they’re (visually) impaired), you have to optimize your site’s accessibility. Every software developer should at least have some basic interest in this. Well-known WordPress accessibility expert Rian Rietveld has trained both our review and development team and although …

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Accessibility matters

Yoast SEO 3.0

18 November 2015 by Joost de Valk - 341 Comments

We’ve just released Yoast SEO 3.0. This release includes real time content analysis, the “upgrade” of our snippet preview to a snippet editor, an upgrade to how we handle categories and tags and an integration with Ryte. And that’s just the headline features. Since the “creation” of Yoast SEO as a plugin, we’ve not done …

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Yoast SEO 3.0

Basic SEO training: clear call-to-action

17 November 2015 by Marieke van de Rakt - 3 Comments

Our Basic SEO training teaches you how to optimize a website in a holistic way. Holistic means that we won’t focus on one aspect, we consider all important aspects that can make your site awesome and rank well! That’s why we included a module on usability and conversion in the Basic SEO training. One topic we discuss is …

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Video fragment of our Basic SEO training video

Weekly SEO Recap: Google directions

13 November 2015 by Joost de Valk - 8 Comments

A couple of interesting small tidbits this week, that all together show the direction (Google) search is heading in. Let’s dive into this weeks news: Google bolding answers to questions Remember the Hummingbird update? Google worked on being able to parse questions better so it knew what you were searching for. This week, some people noticed …

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Joost's Weekly SEO Recap

The site structure of a growing blog

12 November 2015 by Marieke van de Rakt

It is never easy to set up a new blog. It can take quite some time to get picked up by the search engines. Nevertheless, as your blog starts to grow, you’ll probably face new SEO problems. In the upcoming weeks, I’ll discuss some of the difficulties you might encounter as your blog really starts to grow. …

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Managing the structure a growing blog