SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

Don't know where to start? Start with our SEO basics posts or our most essential publications.

If you like our posts, subscribe to our newsletter!

Design & development of your WordPress CMS

12 June 2010 by Joost de Valk »

So, after reading the article on getting from your website’s goal to a proper site structure, and having determined which kinds of page templates and functionality you’ll need, you’re ready for the next step: designing and developing your site. At the end of this article I’ll go through a short list of often-needed functionality, and »

Category: WordPress
Tag:

From your site’s goal to its structure

1 June 2010 by Joost de Valk »

site structure for SEO

Your site’s structure is closely related to the purpose you have for your site. This goal should determine the keywords you want to be found for, and your keywords, in turn, are influencing the structure of your site, and its taxonomies. Thinking about keywords, site structure and taxonomies can be a bit daunting, but just dive »

Category: Content SEO
Tags: ,

WordPress-to-Lead for Salesforce CRM

30 April 2010 by Joost de Valk » - 51 Comments

Note: this plugin is no longer being developed by Yoast, you can now find it here: WordPress-to-Lead for Salesforce CRM. Lorna Li, an Online Marketing Manager at Salesforce.com reached out to me on a definitive list of must-have WordPress plugins for her green marketing blog and other websites she was working on. During our conversation »

Category: WordPress

Google & Microformats: Drive More Traffic

18 February 2010 by Frederick Townes » - 78 Comments


Unleashing Quix

13 January 2010 by Joost de Valk » - 104 Comments

I’ve been working on a secret (side) project for 3-4 months now, way longer than I ever intended to work on it, but it’s now ready for release. I’m ready to show you Quix, a tool I think is very cool, which I’ve shared with quite a few of my friends already who all like »

Category: WordPress
Tag:

The best WordPress hosting

5 January 2010 by Joost de Valk »

Best WordPress hosting

Simply finding the best WordPress hosting is hard: there’s a lot of WordPress hosting offers out there, and only a few companies are actually good!

Category: WordPress
Tag:

WordPress Debug Theme

14 October 2009 by Joost de Valk » - 49 Comments

Warning: major geekery ahead! Sometimes you need to see what’s wrong with a WordPress install, and you need to see it fast. I’ve had a set of hacks around for a while to do that, but finally started combining it into a WordPress Debug Theme. This theme is quite simple for now, as it only »

Category: WordPress
Tags: ,

Searching without result

1 October 2009 by Joost de Valk » - 25 Comments

start with keyword research

Already a long time ago Justin Cutroni wrote a great post a while back on Tracking Zero Result Searches in Google Analytics. Tracking zero result searches on your website (corporate site, eCommerce website or your blog) is vital to get a glimpse of what your visitors are looking for but can’t find on your website. Let’s go »

Category: Analytics
Tag:

Landing pages module for Magento

8 September 2009 by Joachim Houtman » - 59 Comments

One of the most powerful features of Magento is it flexibility. With the CMS functionality you are able to create very SEO friendly static pages in an easy way. There’s one issue though: by default Magento lacks a good way of including a group of products on a page if they are not all products »

Category: eCommerce

Hosting your JS at Google

16 June 2009 by Joost de Valk » - 21 Comments

While in a previous post I talked about WordPress database optimization, with this post I intend to show you how to improve your sites performance a bit more by hosting your javascripts with Google. This only works if you’re using jQuery, prototype or another library that is supported by Google’s AJAX Librararies API. While those »

Category: WordPress
Tag: