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What happened to my rankings!?

9 December 2015 by Michiel Heijmans - 10 Comments

One of the most asked questions in our site reviews is “What happened to my rankings!?”. Although we have the possibility of using all kinds of great tools to analyze your website, this question remains one of the toughest ones to answer. Google isn’t always clear about why some sites rank better than others. In this article, …

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seo tools

Ask Yoast: 300 words for a product page?

8 December 2015 by Joost de Valk - 7 Comments

Writing at least 300 words for one page is not always easy. We advise doing so since the amount of copy you have on a page is influencing the page ranking in a positive way. But what should you do if you own an eCommerce website with for example multiple pages about different types of pants? Felisza Nichols …

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Using cornerstone content to make your site rank

8 December 2015 by Joost de Valk - 56 Comments

The most common question we answer is, without a doubt: “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is going …

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cornerstone content

Stop words in your focus keywords?

7 December 2015 by Marieke van de Rakt

Stop words (a, the, of, for) are usually filtered out by Google in a search query. The Yoast SEO plugin would advise you to filter the stop words from your focus keyword as well (and optimize your post or page with a focus keyword without stop words). Since the release of Yoast SEO 3.1, stop words …

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Readability ranking factor

Basic SEO training: signal words

4 December 2015 by Marieke van de Rakt - 8 Comments

Our Basic SEO training teaches you how to optimize your website yourself! In this training I explain the importance of high quality content and attractive copy for SEO. One attribute of attractive copy is that it’s easy to read and to follow. A way to make a text easy to read, is to have a decent post structure and to …

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Weekly SEO recap: Googlebot: Apples to…

4 December 2015 by Joost de Valk - 1 Comment

A nice couple of small news bits this week, of course mostly about Google as usual, but also one about Apple’s spider! Let’s dive right in! A Google phantom update There was some discussion a few weeks back about whether an update had taken place. Our friends at SearchMetrics have shown that it was one without a doubt, …

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Joost's weekly SEO Recap


Ask Yoast: Same keywords on multiple pages?

30 November 2015 by Joost de Valk - 7 Comments

In our Ask Yoast videos, we answer your SEO questions. Today’s question comes from Tristan. Tristan wonders what to do when he wants to optimize a page for a phrase with a keyword that he already optimized another page for: “What should I do if my phrases contain keywords I’ve already optimized other pages for? …

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