SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

Don't know where to start? Start with our SEO basics posts or our most essential publications.

If you like our posts, subscribe to our newsletter!

Bing Webmaster Tools: Configure my site

4 March 2015 by Thijs de Valk » - 9 Comments

webmaster tools bing

Since we did a series about on Google Search Console. So we thought it was time to do a series about Bing Webmaster Tools as well. Bing isn’t that big in The Netherlands, or Europe, for that matter, but it still holds some ground in the US. The most important reason, however, is we think Bing Webmaster »

Category: Technical SEO
Tags: , ,

Photography SEO

18 February 2015 by Michiel Heijmans »

Optimize product images for your online shop

Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: “In galleries, do you have any suggestions about what the ALT text should look like? The main concern is that we don’t want to be perceived as keyword spamming; using the same keyword in all the »

Category: Technical SEO

Google Search Console: Crawl

10 February 2015 by Michiel Heijmans »

Google search console crawl

The section in Google Search Console that works most closely with our Yoast SEO Premium plugin, is the Crawl section. In our premium plugin, you’ll find a Search Console section, that lists all pages Google somehow did not find on your website. You can easily import these into the plugin and redirect the ones that need redirecting, »

Categories: Analytics, Technical SEO
Tags: , , ,

Google Search Console: Google Index

4 February 2015 by Thijs de Valk »

Google Search Console Index

This is already the third post in our Google Search Console series. We’ve written about the Search Appearance section and the Search Traffic section of Google Search Console. So if you jumped in here, and want to start at the beginning, please read those posts first. Today we’ll be going into the Google Index section, which obviously »

Categories: Analytics, Technical SEO
Tags: , ,

Our second eBook: Content SEO

3 February 2015 by Joost de Valk » - 32 Comments

Content SEO eBook

After we released our first eBook, we felt we were missing one piece of the SEO puzzle too much. While a lot of the blog posts we write about SEO here at Yoast are technical, content SEO has always been at the core of what we do. We just never told that story very well. This time, Marieke »

Category: Content SEO
Tags: ,

Google Search Console: Search Traffic

28 January 2015 by Michiel Heijmans »

Google Search Console Search Analytics

Following Thijs’ article on Search Appearance in Google Search Console, I wanted to talk to you today about the second section: Search Traffic. Although the common thread is search traffic, the subsection deal with a lot of different topics like search analytics and links. In this article, we will explain all that can be found in these subsections. Search Analytics »

Categories: Analytics, Technical SEO
Tags: , ,

Local SEO strategy tips from Kristopher Jones

22 January 2015 by Joost de Valk » - 37 Comments

Local SEO strategy tips

One year ago, we asked our Facebook audience to post a question for Kristopher Jones about local SEO as a strategy. Kristopher is (among many other things) the founder of lseo.com, a local search engine optimization solution for businesses that we really like. We chose the best five and got some interesting answers from Kris we’d like to share »

Category: Technical SEO
Tag:

Improving our (plugin) support

20 January 2015 by Thijs de Valk » - 5 Comments

As you may know, most of the products and services we sell here at yoast.com come with support. In fact, the only products we sell that doesn’t come with support are our eBooks. And even for the eBooks you’re obviously welcome to ask us questions! And this post is about just that: our support. I’ll be showing you how we’ve improved »

Category: Announcements
Tag:

Instagram for business?

8 January 2015 by Michiel Heijmans »

Instagram is Facebook for teenagers. At least, that is what I heard. Demographics seem to (at least partly) disagree. At Yoast, we started to actively use Instagram for business a few months ago. When it comes to sharing personal photos, Instagram is a great way to do so. In this post, I will explain what I »

Category: Social Media

Writing for your blog: the text objective of your blogpost

6 January 2015 by Marieke van de Rakt »

text objective and purpose

I previously wrote posts about the structure and about the style of your post. In this post, we will focus on the purpose of your text. A lot of people forget to properly formulate the purpose of their blog post or article. This is unfortunate, because if you do not properly define the aim of »

Category: Content SEO
Tags: , ,