SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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SEO Hosting

15 September 2010 by Joost de Valk » - 48 Comments

How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. I’ve been saying this for years, and have had some small examples to show for it. Now though, I’ve got a great example that I wanted to share with you. The client in »

Category: Technical SEO
Tag:

“Design by” footer links…

14 September 2010 by Joost de Valk »

cloak affiliate links

When you’ve had someone build a website for you, it turns out to be common practice for that “someone”, usually a web developer or a web designer, to add a “design by” or “website developed by” footer link to your site. Let me make my point clearly: if they haven’t given you a discount to »

Category: User eXperience (UX)
Tag:

The heading structure for your blog

2 September 2010 by Joost de Valk » - 45 Comments

why heading use is important

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Because they have different goals, a single post needs another heading structure than your blog’s homepage or your category archives. This post intends to give you »

Categories: Content SEO, WordPress
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7 reasons for malfunctioning plugins (and their fixes)

31 August 2010 by Joost de Valk » - 40 Comments

It happens to every plugin author: you receive emails from people that your plugin isn’t working. There are about 7 reasons that – for me – seem to be the root cause of up to 95% of these emails, and I thought I’d write them down and show you how I try to handle them. »

Category: WordPress
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Why functionality in themes is not always good.

25 August 2010 by Joost de Valk » - 35 Comments

So you’ve switched over to a theme that comes with built-in functionality for titles and meta descriptions. Instead of using HeadSpace2, All in one SEO or another SEO plugin, you’re now using the theme’s built-in SEO functions and input boxes for title’s and meta descriptions. It just seems more logical doesn’t it? Loading one plugin »

Category: WordPress
Tags: ,

URLs, social media and campaign tracking

20 August 2010 by Joost de Valk » - 17 Comments

Canonicalizing URLs is a very important  aspect of Search Engine Optimization but also of Social Media Marketing. This morning, when checking my feeds, I noticed an example that I thought could help you understand the what and the why of it. What I noticed was this: Smashing Magazine had put out one of their usually »

Categories: Social Media, Technical SEO
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Debugging your XML sitemap with an XSL Stylesheet

28 June 2010 by Joost de Valk » - 13 Comments

When you’re developing XML sitemaps, no matter on what platform, it’s pretty hard to debug them sometimes to be proper XML. You have to validate all the time and you can’t do a quick “glance” over to see whether your sitemap has the URL’s you were expecting. As mentioned before I’m working on my WordPress »

Category: Technical SEO
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Video SEO: A technical guide

21 June 2010 by Joost de Valk » - 68 Comments

Update 19-9-2012: I’ve released my own Video SEO plugin for WordPress. Check it out! As mentioned in a previous post, recently I have started playing with Video SEO, and found it to be a part of SEO I quite like. It’s a very technical trade so far, so apologies for all the code in the »

Category: Technical SEO
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Video SEO and WordPress

16 June 2010 by Joost de Valk » - 42 Comments

Update: if you’re reading this, chances are you’re interested in our premium Video SEO plugin for WordPress! I’ve been testing a lot with video SEO lately, and I’ll be doing a whole lot more of that testing, as video SEO seems to be a nice area to play in. Now I noticed my buddy Mark »

Categories: Technical SEO, WordPress
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W3C Validation: why you should care, and why not

13 June 2010 by Joost de Valk » - 54 Comments

Every once in a while I get an email about W3C validation. The people emailing me either point me at the fact that my own site doesn’t validate correctly (thank Facebook for most of that), or they ask me whether I think W3C Validation is important. Most of them ask even more specifically: whether I »

Category: Technical SEO