SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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On focus, and how we’re slowly changing our business model

22 March 2013 by Joost de Valk » - 41 Comments

Warning: this isn’t the usual SEO / WordPress related post, but more of a “personal” post about how I’ve gone about building and changing my / our business. When I started Yoast, then called Altha, it was just me, doing web development for a few clients here and there. It was a side job to »

Category: Announcements

HTTP 503: Handling site maintenance correctly for SEO

18 March 2013 by Joost de Valk »

Sometimes, your site will need some down-time so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. However, in the case that you need more time to get things fixed, chances are much »

Category: Technical SEO
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Why we don’t support old WordPress versions

7 March 2013 by Joost de Valk » - 23 Comments

web content accessibility at yoast

For all sorts of reasons, some people have a problem with updating WordPress installs properly. I will state now that for both our free and premium plugins we do not support anything but the latest and the prior to last version. At the time of writing that’s WordPress 4.5 and WordPress 4.6 . If you’re running anything »

Category: WordPress
Tag:

WordPress threaded comments and SEO

12 December 2012 by Joost de Valk » - 39 Comments

Threaded Comments & SEO

Today my buddy Sander pointed out that he suddenly had pages showing as noindex,nofollow when he ran a spider across a site. A bit more researching learned us that WordPress automatically adds a noindex, nofollow robots meta tag to each URL that has ?replytocom in it. At first I (wrongly) thought this was new to »

Category: WordPress

Want SEOs to lose their job? Start doing yours!

11 December 2012 by Joost de Valk » - 61 Comments

SEO

This morning, an article by Paul Boag was published on Smashing Magazine that got a few SEOs, including myself, all riled up. As Bill Slawski pointed out in the comments, Paul has written articles on SEO before. Paul, whom I respect tremendously for his web development work, obviously doesn’t “get” SEO and has evidently had »

Category: Technical SEO

WordPress SEO, more secure than ever before.

7 December 2012 by Joost de Valk » - 25 Comments

wordpress security must read article by yoast

One of the benefits of making money on paid plugins is that you can more easily spend money for other people to look at and even better, review your plugins. Today is the first result of what might become a somewhat longer tradition: WordPress SEO is now a Sucuri Safe Plugin. What this means? It »

Category: WordPress
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Video SEO for Wistia & Vippy

13 November 2012 by Joost de Valk » - 20 Comments

As promised in my post yesterday, today marks the day for a new release of my Video SEO plugin. This one brings support for yet another few plugins and some more: two new video hosting platforms: Wistia and Vippy. Wistia support: embedding and SEO The support for Wistia that is added in this release was on the »

Category: WordPress

Why & how we sell premium WordPress plugins

12 November 2012 by Joost de Valk » - 40 Comments

yoast seo

About 2 months ago I released my first premium plugin for WordPress, my Video SEO plugin. A lot of people have asked me about the how and why of the selling and I thought it’d be a good idea to outline that in a post. Why sell premium WordPress plugins? Of course we got some »

Category: WordPress
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Video not showing in search results: why?

1 November 2012 by Joost de Valk » - 36 Comments

In helping out people who are using my Video SEO plugin, I’m finding that some sites get “hit” by what I now call the “Not really a video page” effect. While it’s a pretty rare phenomenon I thought it was a good idea to share with the wider community and see what one can do »

Category: Technical SEO
Tags: ,

Video SEO just became a lot easier!

19 September 2012 by Joost de Valk » - 163 Comments

The Video SEO plugin I have been talking about for far too long has finally been finished and released. The short version is, it’s for sale for $89, find out more here. Keep on reading for a bit of backstory. Video SEO is probably one of the most technically challenging aspects of SEO. There are »

Category: WordPress
Tag: