8 July 2020
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Willemien Hallebeek
When we talk about site structure on WordPress we often focus on blogs post: “Use taxonomies and link to related posts!” But you probably have hierarchical post types on your site too. An example of a hierarchical post type is the Page post type; a page can have parent, child, and sibling pages. Inherently, these …
Read: "Parent and child pages: Linking hierarchical post types for SEO"
6 July 2020
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Arjan Snaterse
Now more than ever, you have to make sure that your local audience is able to find you online. One way to make this happen is by creating local landing pages, which are designed to help you rank higher in local areas. So, if you want to increase your visibility on a local level or …
Read: "Local landing pages and how to create them"
2 July 2020
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Fleur Heesen
Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have …
Read: "A linguistic approach to creating content that ranks"
24 June 2020
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Willemien Hallebeek
Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a …
Read: "What are sponsored, nofollow and ugc links, and why use them?"
20 June 2020
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Jono Alderson
When users visit your pages, their browsers download all of the resources needed to display the page – the images, CSS, JavaScript and fonts, and so on. They all use bandwidth, and take time to transfer. But with the right configuration, you can tell those browsers that they can save and re-use those files. Then, …
Read: "How to optimize browser caching"