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Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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Why focus on long tail keywords?

9 October 2014 by Marieke van de Rakt »

Why focus on long tail keywords?

Long tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. In order to really profit from a keyword strategy focusing on long »

Category: Content SEO
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Does homepage SEO exist at all?

8 October 2014 by Michiel Heijmans »

It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that. There is, however, one purpose that I feel a homepage does not have, and that is ranking for keywords other than your business name or »

Category: Technical SEO
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The temptation of the green bullet in Yoast SEO!

23 September 2014 by Marieke van de Rakt »

The temptation of the green bullet in Yoast SEO

The first time I used the Yoast SEO plugin I was amazed by the ease of use and by the many features it contains. And still, our analysis offers everything you need to fine-tune your text in such a way search engines will be more likely to rank your content.  I genuinely believe that the »

Category: Content SEO
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Is social the new Google?

9 September 2014 by Michiel Heijmans »

Is Social the New Google?

During one of our recent projects, we noticed something odd. The website at hand, a shop / blog selling organic products, had over 50% of all pageviews coming from Google Pinterest. Is this really as odd as we felt it was? If you come to think about it, social search has been stealing ground from Google search for years, »

Category: Social Media
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Yoast eBook: Optimize your WordPress site

2 September 2014 by Joost de Valk » - 69 Comments

Cover of optimize your WordPress site

Exciting news! Team Yoast has written its very own book! In recent years, we often fantasized about writing a book in which all of our knowledge was bundled. In the last few months, we finally put our pens down to paper! Starting today you can buy our awesome ebook for only $19. Our book will »

Category: WordPress

Google: Slowly moving back to 10 blue links

29 August 2014 by Joost de Valk » - 44 Comments

what does google do

Last night Google’s John Mueller announced on Google+ that “authorship” had been removed completely from the search results. Just like Google has recently removed most video snippets, this is another step towards Google’s search result pages going “back” to being 10 blue links. Brief history of author highlighting / authorship We were among the very early adopters of author »

Category: WordPress

Cultural differences in websites

26 August 2014 by Marieke van de Rakt » - 7 Comments

While doing our website reviews, we look at sites from all over the world. Most of our clients are from the United States and Europe, but we also have clients from Australia, South Africa and even China. Websites from different countries can differ largely in their choices for color, pictures, navigation and site structure. That »

Category: User eXperience (UX)
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Regular security audits: taking our responsibility

4 August 2014 by Joost de Valk » - 24 Comments

wordpress security must read article by yoast

Today, we’re announcing that we have partnered with Sucuri, in the interest of pro-actively securing our plugins. As our plugins run on more and more sites, we have a responsibility towards our users and the web at large to make sure that we do our utmost to make sure our code doesn’t make them vulnerable.* We’ve »

Category: WordPress
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Google Panda 4, and blocking your CSS & JS

19 June 2014 by Joost de Valk » - 79 Comments

noindex a post with meta robots noindex

A month ago Google introduced its Panda 4.0 update. Over the last few weeks we’ve been able to “fix” a couple of sites that got hit in it. These sites both lost more than 50% of their search traffic in that update. When they returned, their previous position in the search results came back. Sounds too good to be »

Category: WordPress
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Things to consider for your online shop

18 June 2014 by Michiel Heijmans »

Things to consider for your online shop

A few weeks ago, we had an email from somebody who was pretty desperate. He had set up an online shop, filled it with thousands and thousands of products and in the three or four months after release, still nobody had found his shop or ordered his products. The online shop at hand sells women’s clothes. »

Category: eCommerce
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