User eXperience (UX) archives

Ask Yoast: Links to PDF files

23 September 2016 by Joost de Valk

If you’re starting with an (eCommerce) site you might have a lot of content that’s already available in PDF files: product brochures, datasheets, pricing information and so on. So some people might think: why not upload these PDF files and link to them? There are some disadvantages to showing PDF files on your site though. We’ll discuss some of …

Read: "Ask Yoast: Links to PDF files"
Ask Yoast AMP for small business owners

Improve your small business SEO today

9 September 2016 by Michiel Heijmans - 2 Comments

Small business owners often struggle with their SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you can …

Read: "Improve your small business SEO today"
Small business tips

Optimize product images for your online shop

25 August 2016 by Michiel Heijmans - 16 Comments

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. Even studies show that people that shop online value product images. The most important …

Read: "Optimize product images for your online shop"
Optimize product images for your online shop





7 ways to increase sales by creating trust

9 June 2016 by Michiel Heijmans

The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. Through the years, we’ve often advised people …

Read: "7 ways to increase sales by creating trust"
7 ways to increase sales by creating trust


Shopping cart abandonment

12 April 2016 by Michiel Heijmans

We optimize our checkout process continually. To do so, we keep track of our shopping cart abandonment. Why won’t people complete their purchase, even after they have already added your products to their shopping carts? That’s what we’ll discuss in this article. Some of the reasons for shopping cart abandonment are so obvious, that you would almost …

Read: "Shopping cart abandonment"
Shopping cart abandonment


Browse other categories