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User eXperience (UX) archives

Enhance online shopping with eCommerce filters

3 November 2016 by Edwin Toonen - 7 Comments

Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offered your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve …

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Ask Yoast: eCommerce filters

Turn your online customer into a brand ambassador

20 October 2016 by Michiel Heijmans - 6 Comments

Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Promote us! It’s so easy to leverage that new …

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online customers - brand ambassadors


Ask Yoast: Links to PDF files

23 September 2016 by Joost de Valk

If you’re starting with an (eCommerce) site you might have a lot of content that’s already available in PDF files: product brochures, data sheets, pricing information and so on. So some people might think: why not upload these PDF files and link to them? There are some disadvantages to showing PDF files on your site though. We’ll discuss some …

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Improve your small business SEO today

9 September 2016 by Michiel Heijmans - 2 Comments

Small business owners often struggle with their local SEO. You have your business, your customers, and now your website demands attention as well. I frequently talk to business owners that just use their website as a reference for real life customers. To be honest, that is a bit narrow-minded. There is so much more you …

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Small business tips

Optimize product images for your online shop

25 August 2016 by Michiel Heijmans - 16 Comments

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. Even studies show that people that shop online value product images. The most important …

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Optimize product images for your online shop




7 ways to increase sales by creating trust

9 June 2016 by Michiel Heijmans

The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. Through the years, we’ve often advised people …

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7 ways to increase sales by creating trust


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