User eXperience (UX) archives

Recent User eXperience (UX) articles

How to optimize your homepage

21 January 2021 | 19 Comments Edwin Toonen

Does homepage SEO exist? We asked ourselves that in our post on homepage SEO. However, a lot of the people still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google should definitely not be the only purpose of your homepage! …

Read: "How to optimize your homepage"
How to optimize your homepage

Optimize product images for your online store

23 December 2020 | 6 Comments Thijs de Valk

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. In this post, we’ll go over a number of things you need to consider when …

Read: "Optimize product images for your online store"
Optimize product images for your online store


How to turn your online customer into a brand ambassador

22 September 2020 | 4 Comments Michiel Heijmans

Right after a customer does an online purchase on your site, an important marketing opportunity arises. At that moment, someone chose to buy a product from your business, linking them to your brand. So make sure to seize that moment! In this article, we’ll go over a number of things you can do to turn these online …

Read: "How to turn your online customer into a brand ambassador"
How to turn your online customer into a brand ambassador

Sliders suck and should be banned from your website

10 September 2020 Thijs de Valk

Five years ago, we wrote about why we really don’t like sliders. We still don’t like sliders. If your theme forces you to include a slider (also named carousels) on your homepage, please realize that it’s making you use a feature that has no value for SEO. A feature that is probably slowing down your site …

Read: "Sliders suck and should be banned from your website"
Sliders suck and should be banned from your website




What is a landing page? And how does it work?

20 July 2020 | 16 Comments Willemien Hallebeek

As simple as they sound, landing pages might be a confusing topic for site owners. What qualifies as a landing page and what doesn’t? Is every page you land on a landing page? What about Landing Pages in Google analytics? And, can you optimize them for conversion and search engines? Let’s dive in! What is …

Read: "What is a landing page? And how does it work?"
What is a landing page? And how does it work?

5 things you need to know about mobile-first indexing

14 July 2020 | 15 Comments Marieke van de Rakt

As you might know, Google is rolling out mobile-first indexing as we speak. In September 2020, all websites will be ported over to the mobile-first index. But what does that mean for your ranking? Should you be worried? Should you do anything? Google has been pretty vocal on mobile-first indexing. This post serves as a …

Read: "5 things you need to know about mobile-first indexing"
5 things you need to know about mobile-first indexing