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Recent Content SEO articles



7 content marketing strategies for your online shop

7 November 2023 Iris Guelen

Great SEO forms the foundation of your online store, setting the stage for increased visibility and traffic. Yet, the real magic happens when you blend this with a strong content marketing strategy for your online shop. This is where you transform casual clicks into a captivated audience, ready to explore what your online shop has …

Read: "7 content marketing strategies for your online shop"
7 content marketing strategies for your online shop

Why accessibility is important (in the time of AI)

1 November 2023 | 6 Comments Cindy Paul

Nowadays, it’s easy to run a blog. Simply head to your generative AI tool of choice, insert a prompt, and you’re good to go. But is it really that simple? Spoiler: no. Generated content isn’t as original as something you’ve written yourself. And there’s another thing AI doesn’t take into account: accessibility.  With over 100 …

Read: "Why accessibility is important (in the time of AI)"
Why accessibility is important (in the time of AI)


Why you should use your focus keyphrase in your introduction

24 October 2023 | 2 Comments Cindy Paul

When you write a post or page, we advise you to use your focus keyphrase in your introduction. Why? In short: Mentioning your focus keyphrase in your introduction makes it easier for readers and search engines to find your content. And figure out what it’s about. In this post, we’ll explain in depth why mentioning …

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Why you should use your focus keyphrase in your introduction


What are YMYL websites? How does Google evaluate these?

11 October 2023 Edwin Toonen

SEO is all about trying to rank high on search engine result pages. However, not every website is treated equally by Google. Sites focusing on topics impacting people’s lives and finances have a higher standard to meet. Welcome to the world of YMYL, where improving content goes beyond regular SEO techniques. In this article, we’ll …

Read: "What are YMYL websites? How does Google evaluate these?"
What are YMYL websites? How does Google evaluate these?