Content SEO archives

Recent Content SEO articles

SEO news in May 2021: Google introduces a new language model

This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content. But meeting (their) MUM wasn’t all. There was lots of SEO news in May 2021 and our …

Read: "SEO news in May 2021: Google introduces a new language model"
SEO news in May 2021: Google introduces a new language model

What is E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)?

26 May 2021 Edwin Toonen

Have you ever looked at a piece of content online and thought: Hmm, I’m not sure I can trust this? Who wrote this? Why should I believe a word of what they are saying? This happens more often than you think, especially if you are looking for content you use to make decisions that can …

Read: "What is E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)?"
| Tag
What is E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)?


The readability checks in Yoast SEO: a closer look with our linguists

14 May 2021 | 6 Comments Willemien Hallebeek

This month we are commemorating 5 years since the Yoast SEO readability check was first released! Since then, we’ve continued making improvements. We sat down with our Linguistics team lead, Manuel Augustin, and researcher-developer, Hanna Worku, to get a deeper view of how the readability check works and how they adapt the tool to add …

Read: "The readability checks in Yoast SEO: a closer look with our linguists"
The readability checks in Yoast SEO: a closer look with our linguists

4 creative writing exercises to improve your writing

12 May 2021 | 18 Comments Fleur Heesen

Creating content is essential for SEO. However, if you’re a blogger or content creator of some kind, chances are that you feel stuck from time to time. You’ve made the time to write, but nothing comes to mind. A writer’s block. This is where creative writing exercises can help: they give your brain the space …

Read: "4 creative writing exercises to improve your writing"
4 creative writing exercises to improve your writing

5 years of writing readable content with Yoast SEO

Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep people on your page, you need to write quality content that’s easy to read. Easier said than done? You’re absolutely right. That’s why we introduced a readability analysis in our Yoast SEO plugin five years …

Read: "5 years of writing readable content with Yoast SEO"
5 years of writing readable content with Yoast SEO


6 site structure mistakes and how to avoid them!

30 April 2021 | 8 Comments Marieke van de Rakt

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a …

Read: "6 site structure mistakes and how to avoid them!"
6 site structure mistakes and how to avoid them!

What can Google’s “product reviews update” teach us about “high-quality content”?

27 April 2021 | 4 Comments Jono Alderson

In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other Google updates, this one came with a cheat sheet that describes what site editors need …

Read: "What can Google’s “product reviews update” teach us about “high-quality content”?"
What can Google’s “product reviews update” teach us about “high-quality content”?