Technical SEO archives

This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages/AMP? The Accelerated Mobile Pages project aims to make pages load instantly on mobile. The web is slow …

Once upon a time, there was a little robot who came to a website to try to figure out what it was all about. The robot read some words and followed some links and thought: “Well, there are a lot of mentions of this particular word, so the page must be about that!” She sent …

Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: “In galleries, do you have any suggestions about what the ALT text should look like? The main concern is that we don’t want to be perceived as keyword spamming; using the same keyword in all the …

If you want to keep your page out of the search results, there are a number of things you can do. Most options aren’t hard and you can implement these without a ton of technical knowledge. If you can check a box, your content management system will probably have an option for that. Or allows …

Sometimes I encounter new “SEO hacks” that people apply, that are actually anti-patterns. One of these new anti-patterns I noticed is the pattern of 301 redirecting all your 404 pages to your homepage. Let me explain why this is a lot like cleaning up your room by throwing everything into a drawer and what the …

Before Google can rank your content, it needs to discover it, be permitted and able to evaluate it, and index it. If any of these processes go wrong, you might find that your pages don’t show up in the search results. Most of the time, you can rely on Google to correctly index your content, all by itself. …

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has 1,000 pages or less, this is not a topic you’ll need to think about much. If you intend on …

It seems that SEO experts are, more often than not, “cat people”. That’s why the first website which I’m looking at in this series belongs to the Cats Protection charity – a UK organization dedicated to feline welfare. I’m going to explore their website and see where they have issues, errors, and opportunities with their technical SEO. Hopefully, …

My husband – Joost de Valk – and I often have discussions on how technology will change our day-to-day life. Joost is an early adopter, while I am much slower and more reluctant to technological change. Our discussions are pretty heated. So, what’s Joost’s opinion on the future of voice search? How dominant will voice search …

Do you have a recipe site? If so, you might already be using structured data to mark up your recipes so they can get highlighted in the search results. Good work! But, Google recently made some changes that might make your implementation incomplete. It also expanded the possibilities of structured data for recipes by bringing …