SEO copywriting archives

Recent SEO copywriting articles

Set up cornerstone content and get it ranking in 6 steps

26 August 2020 | 5 Comments Marieke van de Rakt

On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find in Google. At Yoast, we call these articles your cornerstone articles. How does the Yoast SEO plugin help you set up a cornerstone content strategy? We’ll …

Read: "Set up cornerstone content and get it ranking in 6 steps"
Set up cornerstone content and get it ranking in 6 steps

Should you optimize your content for questions?

28 July 2020 | 20 Comments Fleur Heesen

Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this post! First, we’ll explore how Google understands and uses questions. Then, we’ll go into why …

Read: "Should you optimize your content for questions?"
Should you optimize your content for questions?

How to optimize a landing page for users

8 June 2020 | 14 Comments Thijs de Valk

Landing pages are a very important part of your website. And if you optimize them, you can really boost your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go over some best practices to …

Read: "How to optimize a landing page for users"
How to optimize a landing page for users

10 years of Yoast and SEO: Webinar recap

5 June 2020 | 19 Comments Willemien Hallebeek

Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join …

Read: "10 years of Yoast and SEO: Webinar recap"
10 years of Yoast and SEO: Webinar recap

What is keyword stemming?

28 May 2020 | 32 Comments Marieke van de Rakt

Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the same as babies. How? By using something called keyword stemming. This gives you the freedom to alternate between different word forms while writing your text. …

Read: "What is keyword stemming?"
What is keyword stemming?

SEO copywriting and writing for sales

11 May 2020 | 14 Comments Marieke van de Rakt

Writing is hard. Writing for search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, you want to write copy that ranks in the search engines AND convinces people to buy your stuff, contact you, subscribe to your newsletter or …

Read: "SEO copywriting and writing for sales"
SEO copywriting and writing for sales

How to get blog post ideas: 11 tips to find inspiration

4 May 2020 | 14 Comments Marieke van de Rakt

What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to …

Read: "How to get blog post ideas: 11 tips to find inspiration"
How to get blog post ideas: 11 tips to find inspiration

Adapting your content strategy to changing times

20 April 2020 | 8 Comments Edwin Toonen

We don’t have to remind you of the drastic changes that are happening in the world. There’s a good chance that these changes impact how you do business. But they also bring opportunities. While people are stuck at home, they spend a lot of time online. And they behave differently — they search differently and …

Read: "Adapting your content strategy to changing times"
Adapting your content strategy to changing times

Semantically link entities to your content with Yoast SEO

25 February 2020 Edwin Toonen

Search engines love entities. Entities can be people, places, things, concepts, or ideas, often appearing in the Knowledge Graph. Many search terms can be an entity, but specific search terms can also have different meanings and, thus, be separate entities. Take [Mars], for example; are you talking about the planet or candy bar entity? The …

Read: "Semantically link entities to your content with Yoast SEO"
Semantically link entities to your content with Yoast SEO

Is readability oversimplifying or opening up?

24 February 2020 | 3 Comments Marieke van de Rakt

Writing a readable text can be daunting, especially if the topic of your blog is difficult or extremely technical. Is it necessary to focus on readability if your audience is used to your jargon? Well, although your audience might be up to the task of reading your lingo, the entire purpose of SEO is to …

Read: "Is readability oversimplifying or opening up?"
Is readability oversimplifying or opening up?