SEO copywriting archives

Recent SEO copywriting articles


The Flesch reading ease score: why and how to use it

20 May 2019 | 4 Comments Marieke van de Rakt

If you use our readability analysis in the Yoast SEO plugin, you have probably come across the Flesch reading ease score. This score tells you how easy to read your text is. But how is the Flesch reading ease score calculated? Why is this score important for SEO? And, crucially, how can you use it to …

Read: "The Flesch reading ease score: why and how to use it"
The Flesch reading ease score: why and how to use it




Cornerstone analysis to help you create your best articles

5 April 2019 | 8 Comments Marieke van de Rakt

Cornerstone articles should be the best and most complete articles on your website. That means that you should make an effort to make this article as awesome as possible. Raise your normal standards and write extraordinary cornerstones. To help you create excellent cornerstone articles, we developed a special cornerstone analysis. Why do you need a separate analysis? …

Read: "Cornerstone analysis to help you create your best articles"
Cornerstone analysis to help you create your best articles



What type of content should a cornerstone article be?

31 January 2019 | 6 Comments Marieke van de Rakt

Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create a handful of comprehensive, superbly written articles and optimize them for your most important keywords. Then, you link to these awesome articles in other pages and blogs, which …

Read: "What type of content should a cornerstone article be?"
What type of content should a cornerstone article be?

On Google’s related entities patent: Write awesome posts!

24 October 2018 | 2 Comments Marieke van de Rakt

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. It was a …

Read: "On Google’s related entities patent: Write awesome posts!"
On Google’s related entities patent: Write awesome posts!