How to use storytelling in a blog post

People like reading stories. Stories are a great way to captivate your audience. But how do you use stories in a blog post? And, how do you come up with ideas? In a previous post, I wrote about why you should use storytelling. In this post, I’ll give you 6 tips on how to start using storytelling in your blog posts.

But first, let’s start with a little story: 

Once upon a time, there was this young woman. Her name was Mary. Mary was a copywriter. She wrote wonderful content for travel agencies and several magazines. Mary used a lot of storytelling in her work. She was very good at it. But last week, her inspiration was terribly low. She was a bit ill. Nevertheless, her deadlines were approaching. Mary felt stressed. To meet her deadlines, she added some stories from her own experience to one of her articles. She was afraid her editor would frown upon that, but he actually loved it. And, so did her readers.

Tip 1: Use stories as examples

If you do not know how to start with storytelling, then start using stories as examples. Of course, you don’t have to start every story with ‘once upon a time’. You can use short anecdotes or stories from your readers to make a blog post more entertaining. Examples make your blog post lively and nice to read.

Tip 2: Get inspiration from your own world

Coming up with ideas for stories can be difficult. So, use the world around you for inspiration. A little talk with a neighbor, a funny thing your daughter did, something that happened during your lunch break: these are all little stories. Lots of the stories I use in my posts come from my own experiences. Mary, in the story I wrote at the beginning of this post, is actually me. The story about Wende, from my previous post about storytelling, really happened. Wende is my daughter. You don’t need to do extensive research for every story. Stories are everywhere.

Tip 3: Make sure your story aligns with the message of your post

If you use a story in your blog post, you need to make sure that the story aligns with the message of your post. Stories are fun and nice to read, but they only become powerful if they actually mean something. Every story has a meaning, something you want people to learn from that specific story. The meaning of the story should align with the message of your post.

The story about Mary I used in this post is about someone who is using storytelling. This post is about storytelling. Mary has a hard time coming up with ideas for a story. She decides to get inspiration from her own world and writes a personal story, which turns out nicely. In this post, I’m advising you to get inspiration from your own world and make sure to add a personal touch to a story. The story about Mary aligns with the message of this post.

Tip 4: Use the 4 elements of storytelling

In my opinion, a good story needs 4 elements. I distinguish a character, a problem, an action, and a solution. Other writers distinguish similar elements (e.g. Fog et al;or If you write a story, try to put these four elements in it. You’ll probably do that without giving it much thought. Let’s look at the four elements of storytelling in a bit more detail:

You need to introduce a character. In my story that’s Mary. A main character that is perfectly happy does not make for a good story. The character should aspire to something or solve something. The character needs a problem. Mary’s problem was her lack of inspiration. The third thing you need is an action. A story requires the main character to do something to solve the problem. Mary took a chance and added some personal stories to her copywriting. The last thing in a story is a solution. The message is the moral of the story. In this case, the message is that writing from personal experience can help you when you lack inspiration.

Tip 5: Make it personal and relatable

Try to make your stories personal. Write a story about someone people can relate to. People like people. Stories are more powerful if people are able to emotionally relate to the main character. Add details, make your character into someone readers understand and relate to.

Tip 6: Add images

My last tip for powerful storytelling is to add images to your stories. If you tell a story about a person who is using your product, add a picture of this person. That’ll make the person easier to relate to. Add an illustration to your story. Illustrations will make the story easier to grasp. It will make your message more clear. And, it will make it more fun.

You can also add a Web Story to your page to really tell your story in a visual way. This is a series of images or other types of content that you can view after one another (much like an Instagram story). And it’s probably easier than you think. Edwin can tell you all about it in his post on Google Web Stories in WordPress, so give it a try!

Conclusion on how to use storytelling

Storytelling doesn’t have to be a ‘grand thing’. There are many ways to implement it. Draw inspiration from your own experiences and write stories that fit the message of your post well. Using interviews is also a good way of telling a story. You’ll get a personal story through an interview. And if you would like to make your blog a little more personal or more fun, try to use anecdotes. Little stories. Things that happened to you. These little anecdotes, examples, personal experiences will just add that personal touch to your blog that makes it so much more enjoyable to read.

If you are feeling a bit more adventurous and want to use storytelling to create something complete different, you can also create a digital story in WordPress. It’s easier than you think! In the next post in this series about storytelling, I’ll give tips on how to use storytelling on an eCommerce website.

Read more: Blogging: the Ultimate guide »

Coming up next!

9 Responses to How to use storytelling in a blog post

  1. Mari Demint
    Mari Demint  • 5 years ago


    I’m so glad you have this post today. This is exactly what my blog is all about; the story of my adopted life. I’ve been feeling unclear if I’m doing the right thing and how in the world I will be able to do this and attract enough traffic to make an income in the future. Thank you in advance for all the information.

  2. Dheeraj
    Dheeraj  • 5 years ago

    Great post,

    Everybody has a story that they can tell and share. Just depends on mustering up the ability to tell it. What I started to do is write down many events that took place in my life and analyzing them to see how and where I can incorporate them into a story. That certainly helps me.

  3. Tyler Pope
    Tyler Pope  • 5 years ago

    Thank you so much for these tips, what a great read. Such a lovely blog!

  4. becky
    becky  • 5 years ago

    Oh, I love to read a good story – I think it helps you visualise the writer so much more and adds a real air of authenticity to what they are trying to convey. I love to tell a story too but I do tend to go on!

  5. Paul Sherland
    Paul Sherland  • 5 years ago

    Thanks Marieke! I assume the character can be an animal as well as a human. I blog about horse training and horseback riding for older people. Horses are central to the stories and are often the main characters. Thanks again for motivating me to tell more stories!

  6. Christine Pereira
    Christine Pereira  • 5 years ago

    Wow this was so perfectly timed for me! My blogs and posts hane been lack luster and I just discovered why! While they are non fiction I still need a story! Thank you! On my way to write a “stog’ my story blog?

  7. Rangan
    Rangan  • 5 years ago

    In the wilderness of Digital Marketing, searching for the treasure of traffic and conversion
    then the narrative should be captivating. How do we make it enthralling?
    The answer is to to make a storyboard of your blog. Why storyboard? People are comfortable with a storyline with the graphical description in which your message is seamlessly inserted.
    This blog gives a detailed account of that methodology.
    I find it useful.

  8. Lyn McNamee
    Lyn McNamee  • 5 years ago

    I love telling stories. In fact, my whole blog is based on it, as I tell stories about life on the farm, it’s history and present. Storytelling is a wonderful art to work on and to include in your writing.
    In my day job I’m a teacher and there, too, I see the value of storytelling to teach and make a lesson memorable. It takes practice, but it’s so worth it.

  9. Kishan
    Kishan  • 5 years ago

    Hey Marieke,
    Really a wonderful story and thanks for the 6 tips you gave I would try to use over my next upcoming post. But, alongside, I will be waiting for your next tips on using story telling over e-commerce websites.