SEO copywriting archives

Recent SEO copywriting articles


Avoid starting consecutive sentences with the same word

19 January 2020 Marieke van de Rakt

The consecutive sentences check in Yoast SEO for WordPress or Yoast SEO for Shopify warns against using the same word to start consecutive sentences. Why is this starting consecutive sentences with the same word a bad idea, though? How is this related to SEO? And, how should you rewrite those sentences? Are there any exceptions? Let’s see! …

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Avoid starting consecutive sentences with the same word


Keyphrase distribution: What it is and how to balance it

8 January 2020 Fleur Heesen

Ever heard of keyphrase distribution? The SEO analysis in the Yoast SEO plugins provides feedback on your keyphrase distribution. But what does this entail? Why does it matter? And how can you balance your keyphrase distribution? That’s what you’ll find out in this post! Having an orange or red traffic light for the keyphrase distribution …

Read: "Keyphrase distribution: What it is and how to balance it"
Keyphrase distribution: What it is and how to balance it

The passive voice: What is it and how to avoid it?

1 December 2019 Fleur Heesen

Do you know what the passive voice is and why you should avoid it in most cases? In the readability analysis in Yoast SEO, we recommend using the passive voice in a maximum of 10% of your sentences. In this post, we’ll answer a couple of questions about the passive voice and the assessment in our plugin. …

Read: "The passive voice: What is it and how to avoid it?"
The passive voice: What is it and how to avoid it?

5 SEO copywriting mistakes you should avoid

20 November 2019 | 11 Comments Willemien Hallebeek

Copywriting is a crucial element of every SEO strategy. High-quality content is what helps you rank and sets your site apart from all the other sites out there. So, you’ll want to do SEO copywriting the right way. Preferably without making any fatal mistakes. Want to know what not to do when you’re writing SEO …

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5 SEO copywriting mistakes you should avoid

Engaging your online audience: 8 practical tips

16 October 2019 | 18 Comments Fleur Heesen

Engaging your audience is a very powerful tool to keep them on your site, but also not the easiest thing in the world. Especially when it comes to online. In this article, I’ll explore three areas to help you engage your online audience: knowledge gaps, memory overload, and creating a connection. I’ll also give lots …

Read: "Engaging your online audience: 8 practical tips"
Engaging your online audience: 8 practical tips

Yoast SEO: don’t just set it and forget it!

13 September 2019 | 10 Comments Marieke van de Rakt

Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you …

Read: "Yoast SEO: don’t just set it and forget it!"
Yoast SEO: don’t just set it and forget it!


Allure of the green traffic light in Yoast SEO: Pitfalls to avoid

2 August 2019 Marieke van de Rakt

Since I started using the Yoast SEO plugin, I’ve been amazed by its ease of use and many features. Our analysis offers everything you need to fine-tune your text so that search engines will be more likely to rank your content. I genuinely believe that the SEO analysis features in Yoast SEO can help you …

Read: "Allure of the green traffic light in Yoast SEO: Pitfalls to avoid"
Allure of the green traffic light in Yoast SEO: Pitfalls to avoid