5 June 2020
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Willemien Hallebeek
Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join …
Read: "10 years of Yoast and SEO: Webinar recap"
28 May 2020
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Marieke van de Rakt
Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the same as babies. How? By using something called keyword stemming. This gives you the freedom to alternate between different word forms while writing your text. …
Read: "What is keyword stemming?"
11 May 2020
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Marieke van de Rakt
Writing is hard. Writing for search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, you want to write copy that ranks in the search engines AND convinces people to buy your stuff, contact you, subscribe to your newsletter or …
Read: "SEO copywriting and writing for sales"
4 May 2020
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Marieke van de Rakt
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to …
Read: "How to get blog post ideas: 11 tips to find inspiration"
24 February 2020
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Marieke van de Rakt
Writing a readable text can be daunting. Especially if the topic of your blog is difficult or extremely technical. Is it really necessary to focus on readability if your audience is used to your jargon? Well, although your audience might be up to the task of reading your lingo, the entire purpose of SEO is …
Read: "Readability: Dumbing down or opening up?"
17 February 2020
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Marieke van de Rakt
Some of us are natural writers. They can write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Unfortunately, they’ll have more difficulties keeping visitors on their website. But, while attractive writing is partly a matter of talent, practice sure helps! In the current situation, it’s extra important to write …
Read: "How to improve your writing style: 6 tips to write an attractive text"
11 February 2020
Marieke van de Rakt
The sentence length check in Yoast SEO warns against using too many long sentences. But what makes a sentence too long? Why should you avoid too many long sentences? And how do you chop up one longer sentence into several shorter sentences? This article will explain why you shouldn’t use too many long sentences and …
Read: "Why and how to write shorter sentences for SEO"
29 January 2020
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Marieke van de Rakt
The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is essential. How do people scan a text? Before deciding whether or not to read something, people …
Read: "Why text structure is important for SEO"