16 September 2022
Marieke van de Rakt
Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to understand. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively quickly, to give your site a …
Read: "5 tips for writing readable blog posts"
8 June 2022
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Marieke van de Rakt
If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …
Read: "How to adapt your content SEO strategy"
23 May 2022
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Marieke van de Rakt
Yoast SEO Premium comes with a great functionality that will help you write SEO-friendly texts. We put a lot of work and care into developing it, and the software and our techniques are really smart and advanced. So, at Yoast, we’re very proud of our Premium SEO analysis. But why do YOU need this? Will it …
Read: "Premium SEO analysis: As smart as Google"
3 May 2022
Willemien Hallebeek
Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content. Before we …
Read: "Update or delete? Cleaning up old content on your site"
21 April 2022
Sam Alderson
As a business owner, you probably know that social media is a very powerful marketing tool. Nowadays, it’s the best way to reach the younger generations. But it’s also a chance for you to get more personal with your customers, show them behind the scenes, and explain more in-depth about your business. That’s why it’s …
Read: "10 copywriting tips for social media"
10 March 2022
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Cindy Paul
Do you have a blog and do you love to write posts? Then you probably want people to read your posts. After all, you put time and effort into writing your content. Did you know that a blog is a great tool to get more people to your website? By optimizing your content for search …
Read: "Why should you optimize your content for search engines?"
15 February 2022
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Marieke van de Rakt
This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …
Read: "What is cornerstone content?"