SEO copywriting archives

Recent SEO copywriting articles

5 tips for writing readable blog posts

16 September 2022 Marieke van de Rakt

Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to understand. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively quickly, to give your site a …

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5 tips for writing readable blog posts

The word complexity assessment in Yoast SEO Premium

12 July 2022 Edwin Toonen

The word complexity assessment in Yoast SEO Premium and Yoast SEO for Shopify checks whether a text has too many complex words. But what is a complex word in the first place? How many complex words are too many in a text? What is the scientific reasoning behind this assessment? You’ll find all the answers …

Read: "The word complexity assessment in Yoast SEO Premium"
The word complexity assessment in Yoast SEO Premium


How to adapt your content SEO strategy

8 June 2022 | 11 Comments Marieke van de Rakt

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …

Read: "How to adapt your content SEO strategy"
How to adapt your content SEO strategy

Premium SEO analysis: As smart as Google

23 May 2022 | 22 Comments Marieke van de Rakt

Yoast SEO Premium comes with a great functionality that will help you write SEO-friendly texts. We put a lot of work and care into developing it, and the software and our techniques are really smart and advanced. So, at Yoast, we’re very proud of our Premium SEO analysis. But why do YOU need this? Will it …

Read: "Premium SEO analysis: As smart as Google"
Premium SEO analysis: As smart as Google

Update or delete? Cleaning up old content on your site

3 May 2022 Willemien Hallebeek

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content. Before we …

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Update or delete? Cleaning up old content on your site



What is cornerstone content?

15 February 2022 | 2 Comments Marieke van de Rakt

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

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What is cornerstone content?

How to add focus to your text with Yoast SEO Insights

12 February 2022 | 17 Comments Edwin Toonen

Your keyword research is done, and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing, you notice it can be hard to keep your text focused. Yoast SEO has a helpful little tool to guide you: the Insights …

Read: "How to add focus to your text with Yoast SEO Insights"
How to add focus to your text with Yoast SEO Insights