Content SEO archives

Recent Content SEO articles


Why you should use your focus keyphrase in your introduction

24 October 2023 | 2 Comments Cindy Paul

When you write a post or page, we advise you to use your focus keyphrase in your introduction. Why? In short: Mentioning your focus keyphrase in your introduction makes it easier for readers and search engines to find your content. And figure out what it’s about. In this post, we’ll explain in depth why mentioning …

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Why you should use your focus keyphrase in your introduction


What are YMYL websites? How does Google evaluate these?

11 October 2023 Edwin Toonen

SEO is all about trying to rank high on search engine result pages. However, not every website is treated equally by Google. Sites focusing on topics impacting people’s lives and finances have a higher standard to meet. Welcome to the world of YMYL, where improving content goes beyond regular SEO techniques. In this article, we’ll …

Read: "What are YMYL websites? How does Google evaluate these?"
What are YMYL websites? How does Google evaluate these?




Benchmarking SEO: Do a competitive analysis

27 September 2023 Edwin Toonen

Have you ever felt that some of your keywords don’t perform as well? And are you wondering why other companies outrank you in Google? Then, it might be wise to do a quick competitive analysis. Because in most cases, it’s not necessarily your site performing worse; it’s other sites doing better. Luckily, if you want …

Read: "Benchmarking SEO: Do a competitive analysis"
Benchmarking SEO: Do a competitive analysis

7 ways to improve product descriptions in your online store

13 September 2023 Edwin Toonen

Nowadays, it seems everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But creating a shop doesn’t equal success. There are many moving parts before you can celebrate sale after sale. One of those is writing great product descriptions. Why improve …

Read: "7 ways to improve product descriptions in your online store"
7 ways to improve product descriptions in your online store

SEO copywriting checklist: 8 things to check before publishing

23 August 2023 | 2 Comments Cindy Paul

Writing high-quality content that ranks in search engines is a difficult job. And how do you know that it’s a job well done? In this post, we’ll give you a handy SEO copywriting checklist with some quick checks you should do before you publish your article. Do the hard work first! Before using this SEO copywriting …

Read: "SEO copywriting checklist: 8 things to check before publishing"
SEO copywriting checklist: 8 things to check before publishing