Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO and an Open Source fanatic.

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Ask Yoast: Site migration and rankings

19 October 2018 by Joost de Valk » - 2 Comments

Ask Yoast: technical SEO

Site migrations are probably not on most people’s fun list. Alas, sometimes they’re necessary to ensure the continued health of a website. Once you’ve decided you need to do a migration, it’s important to make sure you know what you’re doing and make a plan for how to approach things beforehand. Whether you’re moving from »

Category: Technical SEO
Tags: ,

What is a canonical URL?

17 October 2018 by Joost de Valk » - 6 Comments

SEO basics: canonical URL

As a website gets bigger, it’s often hard to prevent pages from becoming duplicates or near-duplicates of each other. This can cause duplicate content issues. If you have two similar pages, and they are both eligible to rank for a certain keyphrase, the search engine simply doesn’t know which of the two URLs it should »

Categories: SEO basics, Technical SEO

Crawl efficiency: making Google’s crawl easier

16 October 2018 by Joost de Valk » - 5 Comments

Crawl efficiency

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If  you intend »

Category: Technical SEO
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What is a redirect?

3 October 2018 by Joost de Valk » - 7 Comments

what is a redirect?

Every page on the web has an address, a URL, which stands for ‘Uniform Resource Locator’. Sometimes, content moves from one URL to another URL. That’s when you need a redirect. A redirect automatically makes a browser go from one URL to another URL. A redirect can point to any other URL: it doesn’t need »

Categories: SEO basics, Technical SEO

Ask Yoast: Can I repost my guest-authored content?

28 September 2018 by Joost de Valk » - 8 Comments

Ask Yoast: content SEO

Writing content for another site as guest author or blogger can have many benefits. It could help you get more exposure, especially if you’re writing for a site that’s a lot bigger than yours. Working with other sites also gives you the opportunity to build potentially worthwhile (business) relationships and broaden your network. You might »

Category: Content SEO
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Ask Yoast: Disavow backlinks from shady sites?

21 September 2018 by Joost de Valk » - 14 Comments

Ask Yoast: technical SEO

As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage »

Category: Technical SEO
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Ask Yoast: Hiding images for Pinterest in your posts

14 September 2018 by Joost de Valk » - 8 Comments

social media

Pinterest is a pretty popular platform these days. It’s basically a search engine, with a social aspect. So, making your images appealing for sharing on Pinterest can be a great idea. And not just if you have a mom-blog or DIY site! If you use Pinterest right, it can help you drive more traffic to »

Category: Social Media
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Ask Yoast: How to use video testimonials?

7 September 2018 by Joost de Valk » - 2 Comments

eCommerce

Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials »

Categories: Content SEO, eCommerce
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Ask Yoast: Google Ads and organic rankings

31 August 2018 by Joost de Valk » - 11 Comments

Ask Yoast analytics

It’s a phenomenon that’s probably a bit surprising when you first hear about it: when paying for Google Ads (previously known as Google AdWords), you may just notice your organic rankings going up as well. This may not immediately make sense to you. After all, why would Google give you a ‘free boost’ or something »

Category: Analytics
Tag:

Ask Yoast: Can Google deal with Lazy Load?

24 August 2018 by Joost de Valk » - 7 Comments

Ask Yoast: technical SEO

We’ve said it time and again: site speed is a crucial aspect of your SEO. That’s why we often write about site speed tools, speed optimization, and other things you need to know to make your site lightning fast. One factor in site speed is image optimization: on most sites, images will play a part »

Category: Technical SEO
Tag: