Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

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Ask Yoast: True location in URL?

25 May 2018 by Joost de Valk »

Ask Yoast: eCommerce

If you own a business in a small town near a big city, you’re probably a bit jealous of your competitors in this big city. The search volume for that city will most likely be significantly larger, and with that, the amount of potential customers as well. So, is there any way you can still »

Category: eCommerce
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Ask Yoast: Noindexing tags, categories and paginated content on a foodblog

18 May 2018 by Joost de Valk » - 9 Comments

Ask Yoast: content SEO

We regularly receive questions about category pages and similar pages. It seems some of you are unsure of how to properly implement these. And sure, it’s good to think about this, as pages like category or tag pages can be thin content, if you do nothing to improve them. But you can also use these »

Category: Content SEO
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Google Duplex: The what, the ethics, the SEO

16 May 2018 by Joost de Valk » - 11 Comments

Google duplex AI

Perhaps you heard about Google Duplex? You know, the artificial assistant that called a hairdresser to make an appointment? Fascinating technology, but what is it exactly? And does it affect search or SEO? In this post, I’ll explain what Google Duplex is. And, I’ll raise some ethical issues I have with it. Finally, I will »

Categories: Content SEO, Technical SEO

Ask Yoast: Canonical for PDF magazine

11 May 2018 by Joost de Valk » - 8 Comments

Ask Yoast: technical SEO

There are many occassions when you may want to put a PDF on your site. For example, when you’ve made an online magazine, when an article you wrote was featured in a book or magazine, or when you’ve written detailed instructions for a DIY project. So far, so good. But things can get a bit »

Category: Technical SEO
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Ask Yoast: Crossposting content on Medium

4 May 2018 by Joost de Valk » - 11 Comments

Ask Yoast: content SEO

To increase your reach, it could be worth your while to post some of your content on sites with more authority and more visitors than your own site. But it’s a good idea to think about how to do that. You may think ‘If many people see my post on a site like medium.com, they’ll »

Category: Content SEO
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Duplicate content: causes and solutions

27 April 2018 by Joost de Valk » - 20 Comments

Duplicate Content issues for websites

Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.

Categories: Content SEO, Technical SEO
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Ask Yoast: Google ranking the ‘wrong’ page for keyword

26 April 2018 by Joost de Valk » - 4 Comments

Ask Yoast: content SEO

It’s one of the most frustrating problems you can encounter when working on your site’s SEO: one of your pages is ranking well in Google, but it’s ranking for the wrong keyword. You haven’t optimized this page for the keyword it’s ranking for, and the page you did optimize for that keyword, is nowhere to »

Category: Content SEO
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Ask Yoast: Keep or delete and redirect event pages?

20 April 2018 by Joost de Valk » - 20 Comments

Ask Yoast: content SEO

If you write a lot about events on your site, odds are that the content on your site changes rapidly. Whether it’s food events, concerts, antique fairs, you name it, it’s a lot of work to maintain a site that lists all the fun events in a certain category and area. With new events being »

Category: Content SEO
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Ask Yoast: Optimizing for audio podcasts

13 April 2018 by Joost de Valk » - 10 Comments

ask yoast - podcast SEO

Podcasts are a popular medium these days, as a great, relatively low-cost way to engage with your audience. You can make a podcast about every subject imaginable: science, health, arts & culture, family life, news and technology, to name but a few possibilities. At Yoast, for example, the Yoast academy team releases an internal podcast »

Category: Content SEO
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Ask Yoast: Preparing for the General Data Protection Regulation (GDPR)

6 April 2018 by Joost de Valk » - 3 Comments

Ask Yoast: eCommerce

Maintaining a website is hard work, and to do it right, you have to be skilled in many things: writing, editing, SEO, marketing (if you own a business) and perhaps even a bit of coding, to name but a few. But that’s not all. If you handle and collect the data of your site’s visitors, »

Categories: Analytics, eCommerce
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