Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO & and an Open Source fanatic. He's also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

Read all about Joost or find him on TwitterLinkedinFacebook


Ask Yoast: Redirect responsive pages to AMP pages?

18 June 2018 by Joost de Valk » - 5 Comments

Ask Yoast: technical SEO

A few years ago, Google announced the AMP (Accelerated Mobile Pages) project, and it’s becoming increasingly important for all kinds of websites. AMP is a technology to make webpages faster on mobile devices, improving loading times by stripping some of the design. Initially, AMP was mainly relevant for static content, like blogposts or news articles, »

Category: Technical SEO
Tags: ,

Improving site speed: tools and suggestions

15 June 2018 by Joost de Valk »

High speed keyword research

Site speed is one of the factors that determine whether you get a good ranking in Google. Site speed is a ranking factor and its importance keeps growing. A sluggish website will also result in a slower crawling rate, so Google indexes pages on your site at a slower rate. New posts will take longer »

Category: Technical SEO
Tags: ,

Ask Yoast: Reusing category name as tag in different taxonomy

8 June 2018 by Joost de Valk » - 19 Comments

Ask Yoast: content SEO

Finding the right structure for your site can be difficult, but it’s an important thing to figure out for your SEO. It’ll not only guide your visitors to the content they’re looking for, but also help the search engines understand what content on your site is most important. Dividing your content into groups, using categories »

Category: Content SEO
Tags: ,

Ask Yoast: Using heading tags in interview-based content

1 June 2018 by Joost de Valk » - 15 Comments

Ask Yoast: content SEO

If you know a specialist or influencer in your niche, interviewing them and writing an article about it for your site can be a great idea. It’ll give your readers a different perspective, and it offers a nice change from regular blog posts. At Yoast, we have a tag for interviews, and we enjoy the chance »

Category: Content SEO
Tags: ,

Media / attachment URL: what to do with them?

30 May 2018 by Joost de Valk » - 412 Comments

attachment pages fix

In our major Yoast SEO 7.0 update, there was a bug concerning attachment URLs. We quickly resolved the bug, but some people have suffered anyhow (because they updated before our patch). This post serves both as a warning and an apology. We want to ask all of you to check whether your settings for the »

Categories: Technical SEO, WordPress
Tags: , ,

Ask Yoast: True location in URL?

25 May 2018 by Joost de Valk » - 19 Comments

eCommerce

If you own a business in a small town near a big city, you’re probably a bit jealous of your competitors in this big city. The search volume for that city will most likely be significantly larger, and with that, the amount of potential customers as well. So, is there any way you can still »

Category: eCommerce
Tags: ,

Ask Yoast: Noindexing tags, categories and paginated content on a foodblog

18 May 2018 by Joost de Valk » - 10 Comments

Ask Yoast: content SEO

We regularly receive questions about category pages and similar pages. It seems some of you are unsure of how to properly implement these. And sure, it’s good to think about this, as pages like category or tag pages can be thin content, if you do nothing to improve them. But you can also use these »

Category: Content SEO
Tags: ,

Google Duplex: The what, the ethics, the SEO

16 May 2018 by Joost de Valk » - 11 Comments

Google duplex AI

Perhaps you heard about Google Duplex? You know, the artificial assistant that called a hairdresser to make an appointment? Fascinating technology, but what is it exactly? And does it affect search or SEO? In this post, I’ll explain what Google Duplex is. And, I’ll raise some ethical issues I have with it. Finally, I will »

Categories: Content SEO, Technical SEO

Ask Yoast: Canonical for PDF magazine

11 May 2018 by Joost de Valk » - 8 Comments

Ask Yoast: technical SEO

There are many occassions when you may want to put a PDF on your site. For example, when you’ve made an online magazine, when an article you wrote was featured in a book or magazine, or when you’ve written detailed instructions for a DIY project. So far, so good. But things can get a bit »

Category: Technical SEO
Tags: ,

Ask Yoast: Crossposting content on Medium

4 May 2018 by Joost de Valk » - 11 Comments

Ask Yoast: content SEO

To increase your reach, it could be worth your while to post some of your content on sites with more authority and more visitors than your own site. But it’s a good idea to think about how to do that. You may think ‘If many people see my post on a site like medium.com, they’ll »

Category: Content SEO
Tag: