Posts by Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He’s a WordPress / Web developer, SEO & and an Open Source fanatic.

He’s also (and more importantly) the father of three sons called Tycho, Ravi and Borre, a daughter called Wende and the husband of the lovely Marieke, who also works at Yoast.

Read all about Joost or find him on TwitterLinkedinFacebook


Ask Yoast: Emojis and SEO

15 December 2017 by Joost de Valk » - 1 Comment

Ask Yoast: post type 'media' set to noindex in Yoast SEO

With so much of our day-to-day communication happening online these days, the use of emojis, to add some flavor to typed messages, has gone through the roof. They don’t just express emotions, but depict a range of animals, objects, places and so on, as well. The options to express yourself with them are endless! If »

Category: Content SEO
Tag:

How to choose the perfect focus keyword

12 December 2017 by Joost de Valk » - 8 Comments

start keyword research case study

Adding quality content to your website on a regular basis is an excellent SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right »

Category: Content SEO
Tags: ,

Ask Yoast: WordPress themes and heading structure

8 December 2017 by Joost de Valk » - 8 Comments

Ask Yoast: post type 'media' set to noindex in Yoast SEO

Headings play an important role in structuring text, whether it’s on paper or online. Since reading from a screen is already quite difficult, you should make sure you make proper use of headings. There’s a hierarchy in heading tags, with <h1> being the most important, and <h6> the least important. This will help both your »

Category: WordPress
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Ask Yoast: Using a TLD as part of your brand?

1 December 2017 by Joost de Valk » - 10 Comments

Ask Yoast: post type 'media' set to noindex in Yoast SEO

Branding plays a vital role in the success of your business. We’ve written about branding several times on this site, for instance, the 5 tips on branding and Low-budget branding for small businesses articles. Your domain name should also be a part of your brand. But should you buy one of those fancy new TLDs »

Category: Technical SEO
Tag:

Search and SEO in 2018

25 November 2017 by Joost de Valk » - 22 Comments

SEO_in_2018_FI

2018 is coming soon and people are starting to ask: what’s new? What should we do to keep up with changes in search and specifically in SEO in 2018? In this post, I’ll sum up the biggest changes in our world, and what you should be working on. The search landscape is changing Over the »

Categories: Content SEO, Technical SEO
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Ask Yoast: Yoast SEO premium features explained

24 November 2017 by Joost de Valk » - 5 Comments

Ask Yoast: post type 'media' set to noindex in Yoast SEO

As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact, »

Categories: Content SEO, Technical SEO
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Ask Yoast: Changing URL structure and rankings

17 November 2017 by Joost de Valk » - 14 Comments

Ask Yoast: post type 'media' set to noindex in Yoast SEO

If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. URLs like that don’t say much about the content of a page and look cluttered. If you want to change your »

Category: WordPress
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Ask Yoast: Adding testimonials to your site

10 November 2017 by Joost de Valk » - 13 Comments

Ask Yoast: adding testimonials

Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of »

Categories: eCommerce, User eXperience (UX)
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Ask Yoast: How to get sitelinks

3 November 2017 by Joost de Valk » - 6 Comments

Ask Yoast: post type 'media' set to noindex in Yoast SEO

As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking nr. 1. Sitelinks can help you achieve that. These links appear under the main search result, highlighting subpages of a website. Sitelinks can push down the pages of your »

Category: WordPress
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Gutenberg: Concepts for integrating Yoast SEO

27 October 2017 by Joost de Valk » - 16 Comments

Gutenberg is the new editing experience coming to WordPress. We’ve talked about it before. While we have some hesitations, we do see Gutenberg as a major step forward and are thinking about how we will integrate Yoast SEO into Gutenberg. In this post, we’ll share some of the ideas we’re excited about. Gutenberg introduces new concepts, »

Category: WordPress
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