Posts by Annelieke van den Berg

Annelieke van den Berg

Annelieke van den Berg manages the Content, SEO and Brand department at Yoast. She has her Master's degree in Sociology and focuses on all things related to marketing.

Read all about Annelieke or find her on Linkedin

Understanding bounce rate in Google Analytics

bounce rate in google analytics

“I came, I puked, I left” is a very famous definition of the bounce rate by Avinash Kaushik. But what does it mean exactly? When does a visitor bounce? Is it purely a visitor that hits the back button or is there more to it? And what can you tell by looking at the bounce »

Category: Analytics
Tag:

Why use segments in Google Analytics?

24 February 2017 by Annelieke van den Berg » - 9 Comments

segments in google analytics

When talking with customers about Google Analytics, you often hear the same thing: “I’m not really using Google Analytics because I don’t know what I’m looking at. It’s just too much”. And that’s a pity because you can learn a whole lot about your website and your audience with Google Analytics’ data. So, is there »

Category: Analytics
Tags: ,