Posts by Annelieke van den Berg

Annelieke van den Berg

Annelieke van den Berg leads the Research Department at Yoast. She has her Master's degree in Sociology and focuses on all things related to data.

Read all about Annelieke or find her on Linkedin


Annelieke’s Analytics: Email performance in Google Analytics

Google Analytics

Oh, the wonders of email marketing. It can keep your audience up-to-date whilst hopefully resulting in an increase in sales. But how do you measure the efforts of email marketing? Google Analytics can give you insight into how much of your traffic is generated by email. It’s an interesting tool that can break down the »

Category: Analytics
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Annelieke’s analytics: Technology report in Google Analytics

sessions in google analytics

The Audience data in Google Analytics beholds a lot of interesting data about your users. Not only does it provide you information about from which country they’re coming or the language they’re using, but it also gives insight in the device they’re using when visiting your site and the browser they’re using for doing that. And »

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Annelieke’s analytics: What are dimensions and metrics in Google Analytics?

Google Analytics

Anyone who has browsed through Google Analytics should have come across a whole lot of variables in the reporting stats. The reports consist of dimensions and metrics; Google Analytics calls these the building blocks of your reports. And if you want to create a custom report in Google Analytics or Google Data Studio, you have complete »

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Annelieke’s Analytics: What are pageviews in Google Analytics?

Google Analytics

When browsing through the ‘Behavior’ section in Google Analytics, you’ll come across the term ‘pageviews’ a lot. And you might think that the more pageviews a page has, the better. But is that actually true? What’s a pageview exactly and can pageviews help you understand your site and audience better? Find out in this post! What »

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Annelieke’s Analytics: What are sessions in Google Analytics?

sessions in google analytics

I remember my first time in Google Analytics. As a data lover, I enthusiastically clicked my way through the numerous tabs. Seeing terms like sessions, pageviews, users, bounce rate and so on. Being so enthusiastic, I didn’t really think about what these terms actually mean. And that’s pretty important, because without knowing what Google Analytics’ definition of the term »

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What is a keyword?

What is a keyword?

When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. What is »

Categories: Content SEO, SEO basics
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How to analyze a sudden drop in traffic

21 December 2017 by Annelieke van den Berg » - 17 Comments

Google Analytics

It’s Monday morning and you open up your Google Analytics stats. Then there it is, something you don’t wish to see at the beginning of the week: a sudden drop in traffic. And not just a small decline in traffic, no this is a significant drop. Panic strikes, time for action! First, take a couple of »

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Analytics: 5 tips to measure your Black Friday success

22 November 2017 by Annelieke van den Berg » - 5 Comments

Google Analytics

Black Friday is almost here. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visitors to your site and seduce »

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Analytics basics: Which posts and pages perform best

10 November 2017 by Annelieke van den Berg » - 6 Comments

Google Analytics

Picture this, you have an excellent website with nice pages and posts, but you have no clue how these pages perform. Sound familiar? How do you know if people like the posts you’re writing? Where do you find out if your pages convert visitors into newsletter subscribers or customers? The answer lies in the data »

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A/B testing your newsletters

18 October 2017 by Annelieke van den Berg » - 3 Comments

A/B testing your newsletters

In the whole cycle of optimizing your marketing strategies, your newsletter mustn’t be forgotten. Make sure your newsletter is of added value to your audience and is of high quality. Of course, there’s always something to improve. You can make improvements based on your intuition but why not test that intuition first by A/B testing »

Category: User eXperience (UX)
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