Posts by Annelieke van den Berg

Annelieke van den Berg

Annelieke van den Berg leads the Research Department at Yoast. She has her Master's degree in Sociology and focuses on all things related to data.

Read all about Annelieke or find her on Linkedin


Annelieke’s Analytics: How to create a Google Search Console dashboard

Google Analytics

Dashboards. There are a lot of people out there that absolutely love dashboards. And I agree, creating a good dashboard can save you a lot of time as an analyst. It’s very useful for monitoring data and reporting back to your colleagues. And dashboards can make clear when something’s off the charts, the moment for »

Category: Analytics
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Annelieke’s Analytics: 16 months of Google Search Console data

Google Analytics

The new Google Search Console is out! Since the beginning of this year, more and more users have gotten the pleasure of the new functionalities in Google Search Console. After you get used to the totally new interface, you see all the cool stuff it has to offer. One of those awesome features is the 16 months of »

Category: Analytics
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Annelieke’s Analytics: What is Page Value in Google Analytics?

Google Analytics

Most people find it difficult to go from reporting the basic stuff in Google Analytics, like pageviews and sessions, to analyzing data. Drawing valuable and actionable conclusions based on data is even more challenging. Everyone searches for ways to do this, and learns while doing so. Here, I want to discuss a metric in Google Analytics »

Category: Analytics
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Annelieke’s Analytics: Users Flow in Google Analytics

Google Analytics

Don’t you ever just wonder which pages people look at after they land on your site? How do people click through your website? How do they navigate? Questions like these can be answered with the use of Google Analytics. In this post, I want to show you a very cool feature called: Users Flow. What is »

Category: Analytics
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Annelieke’s Analytics: Email performance in Google Analytics

Google Analytics

Oh, the wonders of email marketing. It can keep your audience up-to-date whilst hopefully resulting in an increase in sales. But how do you measure the efforts of email marketing? Google Analytics can give you insight into how much of your traffic is generated by email. It’s an interesting tool that can break down the »

Category: Analytics
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Annelieke’s analytics: Technology report in Google Analytics

Google Analytics

The Audience data in Google Analytics beholds a lot of interesting data about your users. Not only does it provide you information about from which country they’re coming or the language they’re using, but it also gives insight in the device they’re using when visiting your site and the browser they’re using for doing that. And »

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Annelieke’s analytics: What are dimensions and metrics in Google Analytics?

Google Analytics

Anyone who has browsed through Google Analytics should have come across a whole lot of variables in the reporting stats. The reports consist of dimensions and metrics; Google Analytics calls these the building blocks of your reports. And if you want to create a custom report in Google Analytics or Google Data Studio, you have complete »

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Annelieke’s Analytics: What are pageviews in Google Analytics?

Google Analytics

When browsing through the ‘Behavior’ section in Google Analytics, you’ll come across the term ‘pageviews’ a lot. And you might think that the more pageviews a page has, the better. But is that actually true? What’s a pageview exactly and can pageviews help you understand your site and audience better? Find out in this post! What »

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Annelieke’s Analytics: What are sessions in Google Analytics?

Google Analytics

I remember my first time in Google Analytics. As a data lover, I enthusiastically clicked my way through the numerous tabs. Seeing terms like sessions, pageviews, users, bounce rate and so on. Being so enthusiastic, I didn’t really think about what these terms actually mean. And that’s pretty important, because without knowing what Google Analytics’ definition of the term »

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What is a keyword?

What is a keyword?

When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, keyword research is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here. What is »

Categories: Content SEO, SEO basics
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