Posts by Annelieke van den Berg

Annelieke van den Berg

Annelieke van den Berg leads the Research Department at Yoast. She has her Master's degree in Sociology and focuses on all things related to data.

Read all about Annelieke or find her on Linkedin


Analytics: 5 tips to measure your Black Friday success

15 October 2018 by Annelieke van den Berg » - 1 Comment

Google Analytics

Black Friday is almost here. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visitors to your site and seduce »

Category: Analytics
Tag:

Annelieke’s Analytics: Sequence segments in Google Analytics

8 October 2018 by Annelieke van den Berg » - 1 Comment

Google analytics

I love segments! And for those of you wondering why I love them, or for those of you wondering what the heck segments are: I’ve written a post about segments in Google Analytics, that I invite you to read. In short: using segments makes your Google Analytics life a whole lot more interesting because it specifies your »

Category: Analytics
Tag:

Annelieke’s Analytics: Check your image search traffic in Google Analytics

24 September 2018 by Annelieke van den Berg » - 4 Comments

Google Analytics

I’m a visual thinker; I love looking at images. If I think about my search behavior, I catch myself looking at images quite often, for instance when I want to know what city X looks like. Or if I’m looking for a product I’ve seen somewhere, without knowing the brand or where I can buy »

Category: Analytics
Tag:

Annelieke’s Analytics: Secondary dimensions in Google Analytics

10 September 2018 by Annelieke van den Berg » - 3 Comments

Google Analytics

Generic reports in Google Analytics contain aggregated data, data from all the things on one big pile. That’s a lot of information, but not very specific. So, if you’re just monitoring your data, you might manage that by looking at the standard data you see in Google Analytics. But, if you want to go beyond that, to »

Category: Analytics
Tag:

Annelieke’s Analytics: 3 exercises to have more fun with Google Analytics

Google Analytics

This post is for those of you who want to use Google Analytics, but feel a threshold to start with this tool. For everyone that wants to see the fun of Google Analytics, but is having a hard time finding that fun. This is a post for people that are scared to use Google Analytics because they’re afraid to »

Category: Analytics
Tag:

Annelieke’s Analytics: How to create a Google Search Console dashboard

Google Analytics

Dashboards. There are a lot of people out there that absolutely love dashboards. And I agree, creating a good dashboard can save you a lot of time as an analyst. It’s very useful for monitoring data and reporting back to your colleagues. And dashboards can make clear when something’s off the charts, the moment for »

Category: Analytics
Tags: ,

Annelieke’s Analytics: 16 months of Google Search Console data

Google Analytics

The new Google Search Console is out! Since the beginning of this year, more and more users have gotten the pleasure of the new functionalities in Google Search Console. After you get used to the totally new interface, you see all the cool stuff it has to offer. One of those awesome features is the 16 months of »

Category: Analytics
Tags: ,

Annelieke’s Analytics: What is Page Value in Google Analytics?

Google Analytics

Most people find it difficult to go from reporting the basic stuff in Google Analytics, like pageviews and sessions, to analyzing data. Drawing valuable and actionable conclusions based on data is even more challenging. Everyone searches for ways to do this, and learns while doing so. Here, I want to discuss a metric in Google Analytics »

Category: Analytics
Tag:

Annelieke’s Analytics: Users Flow in Google Analytics

Google Analytics

Don’t you ever just wonder which pages people look at after they land on your site? How do people click through your website? How do they navigate? Questions like these can be answered with the use of Google Analytics. In this post, I want to show you a very cool feature called: Users Flow. What is »

Category: Analytics
Tag:

Annelieke’s Analytics: Email performance in Google Analytics

Google Analytics

Oh, the wonders of email marketing. It can keep your audience up-to-date whilst hopefully resulting in an increase in sales. But how do you measure the efforts of email marketing? Google Analytics can give you insight into how much of your traffic is generated by email. It’s an interesting tool that can break down the »

Category: Analytics
Tag: