Avatar of Jono Alderson

Jono Alderson

Jono is our Head of SEO, and part of our leadership team. He's a digital strategist, marketing technologist, and full stack developer. He's into technical SEO, emerging technologies, and brand strategy.

You can find Jono on: TwitterLinkedinFacebookGithubWordPress

I have a background in web development, digital marketing, and technical SEO. I’m a ‘digital native’ and driven to improve the web.

Over the years I’ve worked with startups, agencies, tool vendors, and some of the world’s biggest brands to fix websites, implement growth strategies, prepare for the future, and win markets. At Yoast, I make decisions that influence the SEO of millions of websites, across multiple platforms. But only after I’ve had plenty of coffee.

I’m happiest when knee-deep in PHP, on stage, or reading a good book. My favourite things are web developmentfuturologyWordPressscience-fiction, and gin.

How to get creative with content: An interview with Hannah Smith

11 November 2022 | Jono Alderson

Content creation is and will remain a vital part of your online efforts. Good content improves your SEO, user experience, reputation and much more. But how can you tell that you’re focusing on the right things? And how do you create content that achieves the goals you set out to achieve? Creating content can feel […]

Read: "How to get creative with content: An interview with Hannah Smith"
How to get creative with content: An interview with Hannah Smith


Is your site the victim of internal site search spam?

24 August 2022 | 6 Comments | Jono Alderson

Over the last year or so, we’ve seen large-scale, widespread SEO spam ‘attacks’ on WordPress sites, all targeting their internal site search functionality. In most cases, these attacks aren’t harmful from an SEO perspective, but they do come with time and resource costs – for both the attacker and the victim. Most sites won’t need […]

Read: "Is your site the victim of internal site search spam?"
Is your site the victim of internal site search spam?



What can Google’s “product reviews update” teach us about “high-quality content”?

27 April 2021 | 4 Comments | Jono Alderson

In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other Google updates, this one came with a cheat sheet that describes what site editors need […]

Read: "What can Google’s “product reviews update” teach us about “high-quality content”?"
What can Google’s “product reviews update” teach us about “high-quality content”?



A primer on JavaScript SEO for WordPress

20 January 2021 | 4 Comments | Jono Alderson

The technologies which power the web, and which power parts of WordPress, are changing. It’s increasingly common for developers to use JavaScript to make our websites behave more and more like apps. Done well, these approaches create rich, interactive experiences. When built poorly, they can be catastrophic for SEO. For most WordPress website owners and […]

Read: "A primer on JavaScript SEO for WordPress"
A primer on JavaScript SEO for WordPress

An introduction to Microsoft Clarity

11 November 2020 | 4 Comments | Jono Alderson

Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, […]

Read: "An introduction to Microsoft Clarity"
An introduction to Microsoft Clarity

Superheroes pride party

February 16, 2023, 20:00 - 23:00
  • Attending
  • Organizing
Bangkok, Thailand
Networking Event

Let’s celebrate diversity & inclusion within the WordPress community. Yoast, Codeable and Bluehost invite you to a Superhero themed party. Of course, this party won’t be a party without YOU! 🫶 So join us, and bring your festive vibes! If you enjoy dressing up, we’d love to meet you in your most creative (while family-friendly) superhero costume, all charged with the superpowers your […] Read about Superheroes pride party »

WordCamp Asia

February 17 - 19, 2023
  • Attending
  • Speaking
  • Sponsoring
  • Volunteering
  • Yoast Booth

WordCamp Asia is the first flagship WordCamp in Asia. We can’t wait to see our fellow WordPress community members! 🥳 Which is exactly why we’ll be joining with quite a large group. The event takes place in the beautiful city of Bangkok (Thailand). The organizers are expecting ±1500 attendees coming from all over the world, so […] Read about WordCamp Asia »

Come and meet us, we are attending:

Yoast Meetup

February 20, 2023, 19:00 - 21:00
  • Organizing
  • Speaking
  • Workshop
Bangkok, Thailand
WordPress Meetup

If you’re in the Bangkok area on February 20 and want to attract more targeted traffic from search engines like Google, mark your calendars for this complimentary SEO Meetup hosted by team Yoast. Our content and SEO experts gladly share the tips and techniques they have acquired over the past decades. The program of the event Note: times are in […] Read about Yoast Meetup »

Come and meet us, we are attending:

Learn Inbound, 2023

March 13, 2023
  • Speaking
Dublin, Ireland, Ireland
Marketing ConferenceSEO Conference

We’re excited to be heading to Dublin to take part in one of the most-loved events in the digital marketing calendar. Learn Inbound brings together some of the brightest minds in digital marketing and SEO. This year, Jono will be talking about marketing to machines. Read about Learn Inbound, 2023 »

Come and meet us, we are attending:

InOrbit 2023

March 16 - 17, 2023
  • Attending
  • Speaking
Portorož, Slovenia, Slovenia
Marketing ConferenceSEO Conference

We can’t wait to visit the beautiful town of Portorož in Slovenia, and to listen to some of Europe’s best SEO and digital marketing experts talk about their winning strategies and tactics. This year, Jono will be speaking about marketing to machines. Read about InOrbit 2023 »

Come and meet us, we are attending:

Jono likes to talk about SEO, technical SEO, site speed and WordPress.

  • Torque Social Hour

    Technical SEO

    Jono was a guest on The Torque Social Hour - a weekly livestream about WordPress news, events, and life. They talk about how Jono uses AMP to create super fast websites.

  • Interview: Suds and Search 62

    SEO, WordPress

    Hear all about Jono's unique insights into doing SEO on WordPress, how SEOs are more like janitors than rock stars, and a little bit about Jono’s impressive sci-fi book list.

  • Interview: Tips to speed up your website

    Site speed

    Jono shared practical tips to speed up your website with Philipp Schoeffmann at Affiliate World Europe 2019 in Barcelona.