I remember vividly, how at the age of 13, I taught myself HTML over a weekend. I immediately fell in love with the web. In the years which followed, I built more websites for small businesses than I can count. In those days, that meant splicing images and nesting HTML tables.
I became obsessed with improving and perfecting my code, and increasing performance through code improvements. Every new project was an opportunity to tweak and test my approach to alt attributes, accessibility standards, and semantic markup. I was doing technical SEO before I even knew it was a thing.
My first exposure to the world of business and ‘grown up SEO’ was I joined a small digital marketing agency. We grew into a big team of SEOs, PPC’ers, analytics folks and more – and I learned a ton about business, strategy, and other technologies and channels.
I’m still a technical SEO and a developer at heart, but I came to understand that, to do good SEO, knowing how the mechanics of the thing work isn’t enough. As I’ve explored and overcome challenges with websites, businesses and technologies, I’ve become a strategist, consultant, a public speaker, and even a hobbyist futurologist. I’m still on a journey, too, and excited to see what comes next. I’m obsessed about learning new skills!
Now, I’m comfortably ensconced at Yoast HQ, where I ramble about ideas I’ve had, flail my arms around, get up on stage occasionally, and distract people in Slack. When I find out what I’m actually meant to be doing, I’ll update this bio.
Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, and is crammed full with useful statistics. Having access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts […]
Read: "What is Google Search Console?"
Learning how to check your site speed doesn’t need to be daunting. This short guide will give you the basics, and point you in the right direction. There’s no single metric The first thing to understand is that there is no single metric or measurement for ‘speed’. There’s no simple number which you can use […]
Read: "How to check site speed"
Before Google can rank your content, it needs to discover it, be permitted and able to evaluate it, and index it. If any of these processes go wrong, you might find that your pages don’t show up in the search results. Most of the time, you can rely on Google to correctly index your content, all by itself. […]
Read: "Why doesn’t Google index my content properly?"
Users expect websites to be fast. As the world becomes increasingly mobile, and as consumers expect services to be on-demand and seamlessly delivered, having a poor site speed can seriously impact your SEO. Google understands that the time it takes for a page to load is a key part of the overall user experience. Waiting for […]
Read: "How site speed influences SEO"
SEOs are, more often than not, “cat people”. That’s no surprise, given that we spend a lot of time online, and given that The Internet Is Made Of Cats. That’s why the first website which I’m looking at in this series belongs to the Cats Protection charity – a UK organization dedicated to feline welfare. I’m going to explore […]
Read: "Jono reviews: Cats Protection"
With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!
Read: "The ultimate guide to the meta robots tag"
Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great image… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show a preview of the page, with a […]
Read: "Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags"
Sweden’s biggest digital conference is always a treat. A great venue, with a great audience, and a wonderful attention to detail. We’re looking forward to a day of diverse topics and sessions, and can’t wait to spend time in lovely Stockholm! Read about Webbdagarna 2019 »
Jono
The Marketing Festival conference is one of the highlights of the year for us; an enormous, no-expense-spared event in Prague, it attracts some of the best speakers, audiences and supporters in the space. We can’t wait! Read about Marketing Festival 2019 »
Jono
What happens at UnGagged, stays at UnGagged! A conference where speakers share strategies and details which they can’t do in public, or where they might be overheard. A great chance to learn about – and overcome – the tactics and thinking which some less ethical marketers and SEOs might be using on their sites! Read about UnGagged London 2019 »
Jono
A big event in Italy, mostly focusing on paid search and all things pay-per-click! Of course, that touches on user experience, performance and conversion optimisation, too, so we’re looking forward to spending time with a slightly different audience from our usual crowd! Read about ADworld Experience 2019 »
Jono
A conference dedicated to understanding and improving user experience – with a lineup of rockstar speakers from a myriad of digital disciplines! Read about 3XE UX »
Jono
GPeC covers all things ecommerce; from SEO and PPC, to UX and conversion rate optimisation. With thousands of attendees, this one is going to be great! Read about GPeC Ecommerce Summit 2019 »
Jono
A day dedicated to the overlap between SEO and CRO – a heady mix of cutting edge technical optimisation learnings, and fun with analytics! An absolute must-attend for conversion- and performance-orientated search marketers. Read about Digital Elite Day »
Jono
Optimisey runs a regular SEO ‘meetup’ style event in Cambridge, which always gets a great reception, and helps local business owners level-up their SEO. Read about Optimisey SEO Meetup »
Jono
An incredible meeting of minds, disciplines and forward-thinking in the heart of Edinburgh, timed to take place alongside the world-famous Edinburgh Fringe Festival. An incredible few days of marketing, product and SEO! Read about Turing Fest 2019 »
Jono
SMX Advanced is famously one of the most sophisticated digital marketing events in the world. But, until now, it’s only taken part in the US. This year, we’re proud to be involved in the first ever European edition! Read about SMX Advanced Europe 2019 »
Jono
