Sometimes, having a great website with great content isn’t enough. Even if you’re doing everything right, you might still fall behind a stronger, faster, better-resourced competitor. In almost every niche, SEO is about more than just improving your site — it’s about beating every other site. If you want to win, you have to do […]Read: "It’s not enough to ‘write content’. You have to publish resources."
I remember the moment when I fell in love with the web, at the tender age of 13, when I taught myself HTML over a weekend. I discovered a freedom and a creative outlet which would change my life.
In the years which followed, I built more websites for small businesses than I can count – splicing images, nesting HTML tables, and exploring the digital landscape.
Since then, I’ve come a long way. I’ve worked in agencies, for tool vendors and consultancies, and broadened my skills and focus. I’ve consulted for some of world’s biggest brands, on everything from analytics systems, to brand strategy, to good old technical SEO problem solving.
Now, I’m thrilled to have I’ve found my home at Yoast HQ. I’m still not sure what my job is, but I have a wonderful time rambling about ideas I’ve had, flailing my arms around, speaking at events, and distracting people in Slack. When I find out what I’m actually meant to be doing, I’ll update this bio.