Jono Alderson

This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages/AMP? The Accelerated Mobile Pages project aims to make pages load instantly on mobile. The web is slow […]

If you’ve noticed that your Yoast SEO Search Console report looks surprisingly empty, it’s because Google have shut down the system which provides data about their crawl errors. There’s no need to worry, though – we knew this was coming, and we have plans for the future. Your Search Console report won’t show any information […]

Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for people to understand what a post or page is about. Headings also define which parts of your content are important, and show how they’re interconnected. Here, we’ll give you pointers […]

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts […]

Learning how to check your site speed doesn’t need to be daunting. This short guide will give you the basics, and point you in the right direction. There’s no single metric The first thing to understand is that there is no single metric or measurement for ‘speed’. There’s no simple number which you can use […]

Before Google can rank your content, it needs to discover it, be permitted and able to evaluate it, and index it. If any of these processes go wrong, you might find that your pages don’t show up in the search results. Most of the time, you can rely on Google to correctly index your content, all by itself. […]

Users expect websites to be fast. As the world becomes increasingly mobile, and as consumers expect services to be on-demand and seamlessly delivered, having a poor site speed can seriously impact your SEO. Google understands that the time it takes for a page to load is a key part of the overall user experience. Waiting for […]

SEOs are, more often than not, “cat people”. That’s no surprise, given that we spend a lot of time online, and given that The Internet Is Made Of Cats. That’s why the first website which I’m looking at in this series belongs to the Cats Protection charity – a UK organization dedicated to feline welfare. I’m going to explore […]

With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!

Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great image… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show a preview of the page, with a […]