In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other Google updates, this one came with a cheat sheet that describes what site editors need […]Read: "What can Google’s “product reviews update” teach us about “high-quality content”?"
I have a background in web development, digital marketing, and technical SEO. I’m a ‘digital native’, and driven to improve the web.
Over the years I’ve worked with startups, agencies, tool vendors, and some of the world’s biggest brands to fix websites, implement growth strategies, prepare for the future, and win markets.
Now, I’m thrilled to have I’ve found my home at Yoast HQ. I’m still not sure what my job is, but I have a wonderful time rambling about ideas I’ve had, flailing my arms around, speaking at events, and distracting people in Slack. When I find out what I’m actually meant to be doing, I’ll update this bio.