Avatar of Jono Alderson

Jono Alderson

Jono Alderson is a digital strategist, marketing technologist, and full stack developer. He's into technical SEO, emerging technologies, and brand strategy.

You can find Jono on: TwitterLinkedinFacebookGithubWordPress

I have a background in web development, digital marketing, and technical SEO. I’m a ‘digital native’, and driven to improve the web.

Over the years I’ve worked with startups, agencies, tool vendors, and some of the world’s biggest brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Now, I’m thrilled to have I’ve found my home at Yoast HQ. I’m still not sure what my job is, but I have a wonderful time rambling about ideas I’ve had, flailing my arms around, speaking at events, and distracting people in Slack. When I find out what I’m actually meant to be doing, I’ll update this bio.


What can Google’s “product reviews update” teach us about “high-quality content”?

27 April 2021 | 4 Comments | Jono Alderson

In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other Google updates, this one came with a cheat sheet that describes what site editors need […]

Read: "What can Google’s “product reviews update” teach us about “high-quality content”?"
What can Google’s “product reviews update” teach us about “high-quality content”?



A primer on JavaScript SEO for WordPress

20 January 2021 | 4 Comments | Jono Alderson

The technologies which power the web, and which power parts of WordPress, are changing. It’s increasingly common for developers to use JavaScript to make our websites behave more and more like apps. Done well, these approaches create rich, interactive experiences. When built poorly, they can be catastrophic for SEO. For most WordPress website owners and […]

Read: "A primer on JavaScript SEO for WordPress"
A primer on JavaScript SEO for WordPress


An introduction to Microsoft Clarity

11 November 2020 | 4 Comments | Jono Alderson

Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, […]

Read: "An introduction to Microsoft Clarity"
An introduction to Microsoft Clarity

An introduction to Microsoft Bing Webmaster Tools

5 November 2020 | 10 Comments | Jono Alderson

As a search engine, Microsoft Bing often finds itself playing the ‘underdog’ to Google’s bigger market share, budgets and brand. But Bing Webmaster Tools can still be incredibly useful when it comes to understanding SEO issues and opportunities. Using these tools can help you to make improvements which help boost your performance in all search […]

Read: "An introduction to Microsoft Bing Webmaster Tools"
An introduction to Microsoft Bing Webmaster Tools



Turing Fest 2021

November 02 - 04, 2021
  • Attending
  • Speaking
Edinburgh, United Kingdom
Marketing Conference

Turing Fest is one of the most exciting events of the year, bringing together some of the greatest minds in marketing, growth and organizational culture. We’re looking forward to this year’s big event, where Jono will be talking about how to build a perfect website! Read about Turing Fest 2021 »

Come and meet us, we are attending:

Jono likes to talk about SEO, technical SEO, site speed and WordPress.

  • Torque Social Hour

    Technical SEO

    Jono was a guest on The Torque Social Hour - a weekly livestream about WordPress news, events, and life. They talk about how Jono uses AMP to create super fast websites.

  • Interview: Suds and Search 62

    SEO, WordPress

    Hear all about Jono's unique insights into doing SEO on WordPress, how SEOs are more like janitors than rock stars, and a little bit about Jono’s impressive sci-fi book list.

  • Interview: Tips to speed up your website

    Site speed

    Jono shared practical tips to speed up your website with Philipp Schoeffmann at Affiliate World Europe 2019 in Barcelona.