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Jono Alderson

Jono Alderson is a digital strategist, marketing technologist, and full stack developer. He's into technical SEO, emerging technologies, and brand strategy.

You can find Jono on: TwitterLinkedinFacebookGithubWordPress

I have a background in web development, digital marketing, and technical SEO. I’m a ‘digital native’, and driven to improve the web.

Over the years I’ve worked with startups, agencies, tool vendors, and some of the world’s biggest brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Now, I’m thrilled to have I’ve found my home at Yoast HQ. I’m still not sure what my job is, but I have a wonderful time rambling about ideas I’ve had, flailing my arms around, speaking at events, and distracting people in Slack. When I find out what I’m actually meant to be doing, I’ll update this bio.

What can Google’s “product reviews update” teach us about “high-quality content”?

27 April 2021 | 4 Comments | Jono Alderson

In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other Google updates, this one came with a cheat sheet that describes what site editors need […]

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product page SEO and UX - beware of the panda and penguin

A primer on JavaScript SEO for WordPress

20 January 2021 | 4 Comments | Jono Alderson

The technologies which power the web, and which power parts of WordPress, are changing. It’s increasingly common for developers to use JavaScript to make our websites behave more and more like apps. Done well, these approaches create rich, interactive experiences. When built poorly, they can be catastrophic for SEO. For most WordPress website owners and […]

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An introduction to Microsoft Clarity

11 November 2020 | 4 Comments | Jono Alderson

Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, […]

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microsoft clarity illustration

An introduction to Microsoft Bing Webmaster Tools

5 November 2020 | 10 Comments | Jono Alderson

As a search engine, Microsoft Bing often finds itself playing the ‘underdog’ to Google’s bigger market share, budgets and brand. But Bing Webmaster Tools can still be incredibly useful when it comes to understanding SEO issues and opportunities. Using these tools can help you to make improvements which help boost your performance in all search […]

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Adventures with product availability standards in WooCommerce

16 March 2020 | Jono Alderson

One of the key things that the Yoast SEO plugin does is output rich, structured data on each page on a site. This allows data consumers like Google, Facebook, and Pinterest to more easily read and extract key product information, and to reward sites with rich listings and integrations. Building and maintaining that functionality boils […]

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Move WordPress to a new domain in 10 easy steps!

20 January 2020 | 9 Comments | Jono Alderson

Sometimes, branding, technical or business decisions mean that you need to change your domain. If you’re not careful, a poorly managed move can really hurt your SEO. Thankfully, WordPress makes things pretty easy – here’s everything you need to do. 10 steps to move WordPress That should be it, you’ve moved WordPress to a new […]

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Moving WordPress site