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Jono Alderson

Jono Alderson is a digital strategist, marketing technologist, and full stack developer. He's into technical SEO, emerging technologies, and brand strategy.

You can find Jono on: TwitterLinkedinFacebookGithubWordPress

I remember the moment when I fell in love with the web, at the tender age of 13, when I taught myself HTML over a weekend. I discovered a freedom and a creative outlet which would change my life.

In the years which followed, I built more websites for small businesses than I can count – splicing images, nesting HTML tables, and exploring the digital landscape.

Since then, I’ve come a long way. I’ve worked in agencies, for tool vendors and consultancies, and broadened my skills and focus. I’ve consulted for some of world’s biggest brands, on everything from analytics systems, to brand strategy, to good old technical SEO problem solving.

Now, I’m thrilled to have I’ve found my home at Yoast HQ. I’m still not sure what my job is, but I have a wonderful time rambling about ideas I’ve had, flailing my arms around, speaking at events, and distracting people in Slack. When I find out what I’m actually meant to be doing, I’ll update this bio.

An introduction to Microsoft Clarity

11 November 2020 | 4 Comments | Jono Alderson

Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, […]

Read: "An introduction to Microsoft Clarity"
microsoft clarity illustration

An introduction to Microsoft Bing Webmaster Tools

5 November 2020 | 10 Comments | Jono Alderson

As a search engine, Microsoft Bing often finds itself playing the ‘underdog’ to Google’s bigger market share, budgets and brand. But Bing Webmaster Tools can still be incredibly useful when it comes to understanding SEO issues and opportunities. Using these tools can help you to make improvements which help boost your performance in all search […]

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Move WordPress to a new domain in 10 easy steps!

20 January 2020 | 9 Comments | Jono Alderson

Sometimes, branding, technical or business decisions mean that you need to change your domain. If you’re not careful, a poorly managed move can really hurt your SEO. Thankfully, WordPress makes things pretty easy – here’s everything you need to do. 10 steps to move WordPress That should be it, you’ve moved WordPress to a new […]

Read: "Move WordPress to a new domain in 10 easy steps!"
Moving WordPress site

It’s not enough to ‘write content’. You have to publish resources.

27 November 2019 | 2 Comments | Jono Alderson

Sometimes, having a great website with great content isn’t enough. Even if you’re doing everything right, you might still fall behind a stronger, faster, better-resourced competitor. In almost every niche, SEO is about more than just improving your site — it’s about beating every other site. If you want to win, you have to do […]

Read: "It’s not enough to ‘write content’. You have to publish resources."
WordPress Gutenberg blocks

WordPress robots.txt: Best-practice example for SEO

7 November 2019 | Jono Alderson

Your robots.txt file is a powerful tool when you’re working on a website’s SEO – but it should be handled with care. It allows you to deny search engines access to different files and folders, but often that’s not the best way to optimize your site. Here, we’ll explain how we think webmasters should use their […]

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noindex a post with meta robots noindex

Setting up WordPress for AMP: Accelerated Mobile Pages

This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages/AMP? The Accelerated Mobile Pages project aims to make pages load instantly on mobile. The web is slow […]

Read: "Setting up WordPress for AMP: Accelerated Mobile Pages"
AMP news: where are we now



What is Google Search Console?

23 January 2019 | 16 Comments | Jono Alderson

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts […]

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SEODay 2021

February 04, 2021
  • Speaking
Kolding, Denmark
SEO Conference

We’re thrilled to have been invited to return to Denmark to talk about structured data and schema.org, alongside some of the most influential names in SEO! Read about SEODay 2021 »

Come and meet us, we are attending: