I remember vividly, how at the age of 13, I taught myself HTML over a weekend. I immediately fell in love with the web. In the years which followed, I built more websites for small businesses than I can count. In those days, that meant splicing images and nesting HTML tables.
I became obsessed with improving and perfecting my code, and increasing performance through code improvements. Every new project was an opportunity to tweak and test my approach to alt attributes, accessibility standards, and semantic markup. I was doing technical SEO before I even knew it was a thing.
My first exposure to the world of business and ‘grown up SEO’ was I joined a small digital marketing agency. We grew into a big team of SEOs, PPC’ers, analytics folks and more – and I learned a ton about business, strategy, and other technologies and channels.
I’m still a technical SEO and a developer at heart, but I came to understand that, to do good SEO, knowing how the mechanics of the thing work isn’t enough. As I’ve explored and overcome challenges with websites, businesses and technologies, I’ve become a strategist, consultant, a public speaker, and even a hobbyist futurologist. I’m still on a journey, too, and excited to see what comes next. I’m obsessed about learning new skills!
Now, I’m comfortably ensconced at Yoast HQ, where I ramble about ideas I’ve had, flail my arms around, get up on stage occasionally, and distract people in Slack. When I find out what I’m actually meant to be doing, I’ll update this bio.
Users expect websites to be fast. As the world becomes increasingly mobile, and as consumers expect services to be on-demand and seamlessly delivered, having a poor site speed can seriously impact your SEO. Google understands that the time it takes for a page to load is a key part of the overall user experience. Waiting for […]
Read: "How site speed influences SEO"
SEOs are, more often than not, “cat people”. That’s no surprise, given that we spend a lot of time online, and given that The Internet Is Made Of Cats. That’s why the first website which I’m looking at in this series belongs to the Cats Protection charity – a UK organization dedicated to feline welfare. I’m going to explore […]
Read: "Jono reviews: Cats Protection"
With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!
Read: "The ultimate guide to the meta robots tag"
Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great image… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show a preview of the page, with a […]
Read: "Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags"
Denmark’s largest SEO conference promises to be a huge event, with an incredible lineup of speakers. Be sure to get tickets early, as it sells out fast! Read about SEOday 2018 »
Jono
Yoast also organizes its own conference! Read all about YoastCon here at Yoast.com and come meet us there! Read about YoastCon 2019 »
Sweden’s biggest digital conference is always a treat. A great venue, with a great audience, and a wonderful attention to detail. We’re looking forward to a day of diverse topics and sessions, and can’t wait to spend time in lovely Stockholm! Read about Webbdagarna 2019 »
Jono
The Marketing Festival conference is one of the highlights of the year for us; an enormous, no-expense-spared event in Prague, it attracts some of the best speakers, audiences and supporters in the space. We can’t wait! Read about Marketing Festival 2019 »
Jono
What happens at UnGagged, stays at UnGagged! A conference where speakers share strategies and details which they can’t do in public, or where they might be overheard. A great chance to learn about – and overcome – the tactics and thinking which some less ethical marketers and SEOs might be using on their sites! Read about UnGagged London 2019 »
Jono
A big event in Italy, mostly focusing on paid search and all things pay-per-click! Of course, that touches on user experience, performance and conversion optimisation, too, so we’re looking forward to spending time with a slightly different audience from our usual crowd! Read about ADworld Experience 2019 »
Jono
A conference dedicated to understanding and improving user experience – with a lineup of rockstar speakers from a myriad of digital disciplines! Read about 3XE UX »
Jono
GPeC covers all things ecommerce; from SEO and PPC, to UX and conversion rate optimisation. With thousands of attendees, this one is going to be great! Read about GPeC Ecommerce Summit 2019 »
Jono
Optimisey runs a regular SEO ‘meetup’ style event in Cambridge, which always gets a great reception, and helps local business owners level-up their SEO. Read about Optimisey SEO Meetup »
Jono
