Content creation is and will remain a vital part of your online efforts. Good content improves your SEO, user experience, reputation and much more. But how can you tell that you’re focusing on the right things? And how do you create content that achieves the goals you set out to achieve? Creating content can feel […]Read: "How to get creative with content: An interview with Hannah Smith"
I have a background in web development, digital marketing, and technical SEO. I’m a ‘digital native’ and driven to improve the web.
Over the years I’ve worked with startups, agencies, tool vendors, and some of the world’s biggest brands to fix websites, implement growth strategies, prepare for the future, and win markets. At Yoast, I make decisions that influence the SEO of millions of websites, across multiple platforms. But only after I’ve had plenty of coffee.
I’m happiest when knee-deep in PHP, on stage, or reading a good book. My favourite things are web development, futurology, WordPress, science-fiction, and gin.
In this day and age, page speed is everything. Not a day goes by without a new article, Google representative, or SEO expert telling us that optimizing for speed is among the most important things you should do for your website. And they’re right, of course! Page speed influences SEO in many ways. Here’s an […]Read: "What is page speed, and how does it influence SEO?"
Over the last year or so, we’ve seen large-scale, widespread SEO spam ‘attacks’ on WordPress sites, all targeting their internal site search functionality. In most cases, these attacks aren’t harmful from an SEO perspective, but they do come with time and resource costs – for both the attacker and the victim. Most sites won’t need […]Read: "Is your site the victim of internal site search spam?"
Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings also define which parts of your content are important, and show how they’re interconnected. Here, we’ll give you […]Read: "How to use headings on your site"
WordPress comes with a basic internal search system, but it has lots of room for improvement. If your webpage has more than just a few pages, you should definitely make sure that you’re providing a great internal search experience. Read on to understand why! Search is how we… search In the early days of the […]Read: "Optimizing internal search in WordPress"
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other Google updates, this one came with a cheat sheet that describes what site editors need […]Read: "What can Google’s “product reviews update” teach us about “high-quality content”?"
With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!Read: "The ultimate guide to the meta robots tag"
Out of the box, WordPress is a great system for blogging and managing websites. But to truly unlock its power, you need to add plugins to tailor it to your precise needs. Adding some of our top plugin recommendations can make really turbo-charge your site! People frequently ask us for recommendations on which WordPress plugins […]Read: "Top WordPress plugin recommendations"
Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, […]Read: "An introduction to Microsoft Clarity"
Let’s celebrate diversity & inclusion within the WordPress community. Yoast, Codeable and Bluehost invite you to a Superhero themed party. Of course, this party won’t be a party without YOU! So join us, and bring your festive vibes! If you enjoy dressing up, we’d love to meet you in your most creative (while family-friendly) superhero costume, all charged with the superpowers your […] Read about Superheroes pride party »
WordCamp Asia is the first flagship WordCamp in Asia. We can’t wait to see our fellow WordPress community members! 🥳 Which is exactly why we’ll be joining with quite a large group. The event takes place in the beautiful city of Bangkok (Thailand). The organizers are expecting ±1500 attendees coming from all over the world, so […] Read about WordCamp Asia »
If you’re in the Bangkok area on February 20 and want to attract more targeted traffic from search engines like Google, mark your calendars for this complimentary SEO Meetup hosted by team Yoast. Our content and SEO experts gladly share the tips and techniques they have acquired over the past decades. The program of the event Note: times are in […] Read about Yoast Meetup »
We’re excited to be heading to Dublin to take part in one of the most-loved events in the digital marketing calendar. Learn Inbound brings together some of the brightest minds in digital marketing and SEO. This year, Jono will be talking about marketing to machines. Read about Learn Inbound, 2023 »
We can’t wait to visit the beautiful town of Portorož in Slovenia, and to listen to some of Europe’s best SEO and digital marketing experts talk about their winning strategies and tactics. This year, Jono will be speaking about marketing to machines. Read about InOrbit 2023 »
Jono likes to talk about SEO, technical SEO, site speed and WordPress.
Jono was a guest on The Torque Social Hour - a weekly livestream about WordPress news, events, and life. They talk about how Jono uses AMP to create super fast websites.
Hear all about Jono's unique insights into doing SEO on WordPress, how SEOs are more like janitors than rock stars, and a little bit about Jono’s impressive sci-fi book list.
Jono shared practical tips to speed up your website with Philipp Schoeffmann at Affiliate World Europe 2019 in Barcelona.