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Jono Alderson

Jono is a digital strategist, marketing technologist, and full stack developer. He's into technical SEO, emerging technologies, and brand strategy.

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I remember vividly, how at the age of 13, I taught myself HTML over a weekend. I immediately fell in love with the web. In the years which followed, I built more websites for small businesses than I can count. In those days, that meant splicing images and nesting HTML tables.

I became obsessed with improving and perfecting my code, and increasing performance through code improvements. Every new project was an opportunity to tweak and test my approach to alt attributes, accessibility standards, and semantic markup. I was doing technical SEO before I even knew it was a thing.

My first exposure to the world of business and ‘grown up SEO’ was I joined a small digital marketing agency. We grew into a big team of SEOs, PPC’ers, analytics folks and more – and I learned a ton about business, strategy, and other technologies and channels.

I’m still a technical SEO and a developer at heart, but I came to understand that, to do good SEO, knowing how the mechanics of the thing work isn’t enough. As I’ve explored and overcome challenges with websites, businesses and technologies, I’ve become a strategist, consultant, a public speaker, and even a hobbyist futurologist. I’m still on a journey, too, and excited to see what comes next. I’m obsessed about learning new skills!

Now, I’m comfortably ensconced at Yoast HQ, where I ramble about ideas I’ve had, flail my arms around, get up on stage occasionally, and distract people in Slack. When I find out what I’m actually meant to be doing, I’ll update this bio.

What is Google Search Console?

23 January 2019 | 16 Comments | Jono Alderson

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, and is crammed full with useful statistics. Having access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts […]

Read: "What is Google Search Console?"
Google Search Console






Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags

30 April 2018 | 15 Comments | Jono Alderson

Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great image… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show a preview of the page, with a […]

Read: "Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags"
Optimize product images for your online shop

Webbdagarna 2019

March 19, 2019
  • Speaking
Stockholm, Sweden
Marketing Conference

Sweden’s biggest digital conference is always a treat. A great venue, with a great audience, and a wonderful attention to detail. We’re looking forward to a day of diverse topics and sessions, and can’t wait to spend time in lovely Stockholm! Read about Webbdagarna 2019 »

Come and meet us, we are attending:

UnGagged London 2019

April 01 - 03, 2019
  • Speaking
London, United Kingdom
Marketing ConferenceSEO Conference

What happens at UnGagged, stays at UnGagged! A conference where speakers share strategies and details which they can’t do in public, or where they might be overheard. A great chance to learn about – and overcome – the tactics and thinking which some less ethical marketers and SEOs might be using on their sites! Read about UnGagged London 2019 »

Come and meet us, we are attending:

3XE UX

May 16, 2019
  • Speaking
Dublin, Ireland
Marketing Conference

A conference dedicated to understanding and improving user experience – with a lineup of rockstar speakers from a myriad of digital disciplines! Read about 3XE UX »

Come and meet us, we are attending:

Digital Elite Day

June 06, 2019
  • Speaking
London, United Kingdom
Marketing ConferenceSEO Conference

A day dedicated to the overlap between SEO and CRO – a heady mix of cutting edge technical optimisation learnings, and fun with analytics! An absolute must-attend for conversion- and performance-orientated search marketers. Read about Digital Elite Day »

Come and meet us, we are attending:

Turing Fest 2019

August 27 - 29, 2019
  • Attending
Edinburgh, United Kingdom
Marketing ConferenceSEO Conference

An incredible meeting of minds, disciplines and forward-thinking in the heart of Edinburgh, timed to take place alongside the world-famous Edinburgh Fringe Festival. An incredible few days of marketing, product and SEO! Read about Turing Fest 2019 »

Come and meet us, we are attending: