Over the last year or so, we’ve seen large-scale, widespread SEO spam ‘attacks’ on WordPress sites, all targeting their internal site search functionality. In most cases, these attacks aren’t harmful from an SEO perspective, but they do come with time and resource costs – for both the attacker and the victim. Most sites won’t need […]Read: "Is your site the victim of internal site search spam?"
I have a background in web development, digital marketing, and technical SEO. I’m a ‘digital native’ and driven to improve the web.
Over the years I’ve worked with startups, agencies, tool vendors, and some of the world’s biggest brands to fix websites, implement growth strategies, prepare for the future, and win markets. At Yoast, I make decisions that influence the SEO of millions of websites, across multiple platforms. But only after I’ve had plenty of coffee.
I’m happiest when knee-deep in PHP, on stage, or reading a good book. My favourite things are web development, futurology, WordPress, science-fiction, and gin.
Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings also define which parts of your content are important, and show how they’re interconnected. Here, we’ll give you […]Read: "How to use headings on your site"
WordPress comes with a basic internal search system, but it has lots of room for improvement. If your webpage has more than just a few pages, you should definitely make sure that you’re providing a great internal search experience. Read on to understand why! Search is how we… search In the early days of the […]Read: "Optimizing internal search in WordPress"
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other Google updates, this one came with a cheat sheet that describes what site editors need […]Read: "What can Google’s “product reviews update” teach us about “high-quality content”?"
With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!Read: "The ultimate guide to the meta robots tag"
Out of the box, WordPress is a great system for blogging and managing websites. But to truly unlock its power, you need to add plugins to tailor it to your precise needs. Adding some of our top plugin recommendations can make really turbo-charge your site! People frequently ask us for recommendations on which WordPress plugins […]Read: "Top WordPress plugin recommendations"
Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, […]Read: "An introduction to Microsoft Clarity"
As a search engine, Microsoft Bing often finds itself playing the ‘underdog’ to Google’s bigger market share, budgets and brand. But Bing Webmaster Tools can still be incredibly useful when it comes to understanding SEO issues and opportunities. Using these tools can help you to make improvements which help boost your performance in all search […]Read: "An introduction to Microsoft Bing Webmaster Tools"
What could be more fun than a three-day event on a remote island, bringing together world-leading experts on analytics, conversion rate optimization, experimentation and marketing pyscology? This is one of our favourite conferences of the year, and Jono’s looking forward to presenting about web performance. Read about Conversion Hotel 2022 »
Jono likes to talk about SEO, technical SEO, site speed and WordPress.
Jono was a guest on The Torque Social Hour - a weekly livestream about WordPress news, events, and life. They talk about how Jono uses AMP to create super fast websites.
Hear all about Jono's unique insights into doing SEO on WordPress, how SEOs are more like janitors than rock stars, and a little bit about Jono’s impressive sci-fi book list.
Jono shared practical tips to speed up your website with Philipp Schoeffmann at Affiliate World Europe 2019 in Barcelona.