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Jono Alderson

Jono is a digital strategist, marketing technologist, and full stack developer. He's into technical SEO, emerging technologies, and brand strategy.

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I remember the moment when I fell in love with the web, at the tender age of 13, when I taught myself HTML over a weekend. I discovered a freedom and a creative outlet which would change my life.

In the years which followed, I built more websites for small businesses than I can count – splicing images, nesting HTML tables, and exploring the digital landscape.

Since then, I’ve come a long way. I’ve worked in agencies, for tool vendors and consultancies, and broadened my skills and focus. I’ve consulted for some of world’s biggest brands, on everything from analytics systems, to brand strategy, to good old technical SEO problem solving.

Now, I’m thrilled to have I’ve found my home at Yoast HQ. I’m still not sure what my job is, but I have a wonderful time rambling about ideas I’ve had, flailing my arms around, speaking at events, and distracting people in Slack. When I find out what I’m actually meant to be doing, I’ll update this bio.

Setting up WordPress for AMP: Accelerated Mobile Pages

This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages/AMP? The Accelerated Mobile Pages project aims to make pages load instantly on mobile. The web is slow […]

Read: "Setting up WordPress for AMP: Accelerated Mobile Pages"
AMP news: where are we now

What is Google Search Console?

23 January 2019 | 16 Comments | Jono Alderson

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts […]

Read: "What is Google Search Console?"

Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags

30 April 2018 | 15 Comments | Jono Alderson

Optimizing how your content looks when it’s shared on third-party platforms like Facebook, Twitter or WhatsApp can drive improved visibility, clickthrough, and conversions. But it’s not as simple as just picking a great social image… When you share a URL on Facebook, Twitter, or other platforms, they’ll typically show a preview of the page, with […]

Read: "Advanced Technical SEO: How social image sharing works and how to optimize your og:image tags"
Optimize product images for your online shop

SMXL Milan

November 05 - 07, 2019
  • Speaking
Milan, Italy
Marketing ConferenceSEO Conference

Three days of incredible speeches, workshops, and networking opportunities. This is a big one, and, we’re really looking forward to it! Read about SMXL Milan »

Come and meet us, we are attending:


February 26 - 27, 2020
  • Speaking
Jakarta, Indonesia
SEO Conference

When the team behind SEOCon reached and invited us to speak, we were thrilled to join their lineup alongside speakers from Google, and some of Indonesia’s most influential marketers. Read about SEOCon »

Come and meet us, we are attending: