Avatar of Jono Alderson

Jono Alderson

Jono is a digital strategist, marketing technologist, and full stack developer. He's into technical SEO, emerging technologies, and brand strategy.

You can find Jono on: TwitterLinkedinFacebook

I remember the moment when I fell in love with the web, at the tender age of 13, when I taught myself HTML over a weekend. I discovered a freedom and a creative outlet which would change my life.

In the years which followed, I built more websites for small businesses than I can count – splicing images, nesting HTML tables, and exploring the digital landscape.

Since then, I’ve come a long way. I’ve worked in agencies, for tool vendors and consultancies, and broadened my skills and focus. I’ve consulted for some of world’s biggest brands, on everything from analytics systems, to brand strategy, to good old technical SEO problem solving.

Now, I’m thrilled to have I’ve found my home at Yoast HQ. I’m still not sure what my job is, but I have a wonderful time rambling about ideas I’ve had, flailing my arms around, speaking at events, and distracting people in Slack. When I find out what I’m actually meant to be doing, I’ll update this bio.

It’s not enough to ‘write content’. You have to publish resources.

27 November 2019 | 2 Comments | Jono Alderson

Sometimes, having a great website with great content isn’t enough. Even if you’re doing everything right, you might still fall behind a stronger, faster, better-resourced competitor. In almost every niche, SEO is about more than just improving your site — it’s about beating every other site. If you want to win, you have to do […]

Read: "It’s not enough to ‘write content’. You have to publish resources."
WordPress Gutenberg blocks

WordPress robots.txt: Best-practice example for SEO

7 November 2019 | Jono Alderson

Your robots.txt file is a powerful tool when you’re working on a website’s SEO – but it should be handled with care. It allows you to deny search engines access to different files and folders, but often that’s not the best way to optimize your site. Here, we’ll explain how we think webmasters should use their […]

Read: "WordPress robots.txt: Best-practice example for SEO"
noindex a post with meta robots noindex

Setting up WordPress for AMP: Accelerated Mobile Pages

This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages/AMP? The Accelerated Mobile Pages project aims to make pages load instantly on mobile. The web is slow […]

Read: "Setting up WordPress for AMP: Accelerated Mobile Pages"
AMP news: where are we now



What is Google Search Console?

23 January 2019 | 16 Comments | Jono Alderson

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts […]

Read: "What is Google Search Console?"





SEOCon

February 26 - 27, 2020
  • Speaking
Jakarta, Indonesia
SEO Conference

When the team behind SEOCon reached and invited us to speak, we were thrilled to join their lineup alongside speakers from Google, and some of Indonesia’s most influential marketers. Read about SEOCon »

Come and meet us, we are attending: