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Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

Yoast SEO 10.0: Meet the new SEO analysis

12 March 2019 | 38 Comments Edwin Toonen

It’s been in production for many months, capped off with two months of beta testing, and now it’s finally here: Yoast SEO 10.0! Yoast SEO 10.0 features a new SEO analysis, based on thorough research and fine-tuned with your feedback. More than 100.000 people helped us test this release to make it our best yet. […]

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Yoast SEO 10.0: Meet the new SEO analysis

The stale cornerstone content filter: keep your core content fresh!

12 March 2019 | 3 Comments Edwin Toonen

Sometimes it’s the little things that count. The SEO analysis introduced in Yoast SEO 10.0 comes with a new feature for Premium users: the stale cornerstone content filter. This handy little tool monitors the posts you’ve marked as cornerstone content and warns you if you haven’t updated them for six months. As you know, cornerstone […]

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The stale cornerstone content filter: keep your core content fresh!

Yoast SEO 9.7: Fixes and enhancements

26 February 2019 | 11 Comments Edwin Toonen

Do you know what’s inching closer? The release of Yoast SEO 10.0, featuring a new and improved SEO analysis! If you’ve participated in our beta test, you know what to expect. If you haven’t, please stay tuned! It’s only a couple of weeks away. In the meantime, we’re keeping up with our two-week release schedule, […]

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Yoast SEO 9.7: Fixes and enhancements





Yoast SEO 9.4: Help us beta test the new SEO analysis!

8 January 2019 | 54 Comments Edwin Toonen

Over the years, we’ve learned a lot about SEO. We felt the impact quality content and a technically flawless site has on a successful SEO strategy, so we built tools that help you to improve your own site. We’ve developed a strong set of defaults that can be applied to a broad spectrum of sites. […]

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Yoast SEO 9.4: Help us beta test the new SEO analysis!

Yoast SEO 9.3: Fixes and enhancements

18 December 2018 | 9 Comments Edwin Toonen

It’s an interesting time for WordPress users and plugin developers. Last week, WordPress 5.0 was released, one of the biggest releases of the CMS ever. Because it was such a big release, there were bound to be issues during the roll-out, mostly because of incompatibility issues between plugins and/or themes. Yoast SEO works well in […]

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Yoast SEO 9.3: Fixes and enhancements

How to test WordPress 5.0 — and every other new release

7 December 2018 | 11 Comments Edwin Toonen

December 6, 2018, is the day we shall remember for the birth of WordPress 5.0 and its new block editor. While we loved the new editor, initially, we advised people to hold off updating to WordPress 5.0 until a more stable release. But now, we’re happy to tell people to move to WordPress 5.0! Nevertheless, […]

Read: "How to test WordPress 5.0 — and every other new release"
How to test WordPress 5.0 — and every other new release