Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
When you’re a web developer or SEO, working with many clients, you probably have a set of settings for Yoast SEO for WordPress that you prefer. You might have a default title template, for instance, default XML sitemap settings, etc. This post will teach you how to easily apply those settings to a site quickly using […]
Read: "Yoast SEO Import & Export features"
While some of our checks are independent of languages, Yoast SEO has special skills to adapt the various content analyses to different languages from around the world. In Yoast SEO 12.3, we’re taking the first steps to add another language to the list: Hungarian. In addition, this release features a number of enhancement and fixes. […]
Read: "Yoast SEO 12.3: Transition words in Hungarian"
Yesterday, Google announced a new addition to the rapidly expanding lineup of enhancement reports in Search Console. This time, it’s all about video! You can now not only see how your video performs in search, but also if your videos have valid structured data so they are eligible for rich results. Need help getting your […]
Read: "Get Google’s new video reporting with the Yoast Video SEO plugin"
Yoast SEO 12.2 is a release full of the regular bug fixes and enhancements, but also a new addition to meta robots. Last week, Google announced a new way to give publishers more control over what the search engine can show in the results. This change, however, seems not driven by customer demand, but rather […]
Read: "Yoast SEO 12.2: Fixes, improvements and more"
Yoast SEO 12.1 is out today! It features a couple of changes in order to match the design of Google’s search results pages, this includes those shiny new favicons. In addition to this, we added a number of new filters for our Schema implementation. See what else is new in the latest release of your […]
Read: "Yoast SEO 12.1: Snippet preview updated"
Contrary to what the version number might suggest, Yoast SEO 12.0 isn’t a huge release. It’s simply the next release in our current release schedule, but after hitting 11.9 a couple of weeks ago we had no choice but to go for 12.0 ;). That’s how it goes! But don’t worry, there’s enough interesting stuff […]
Read: "Yoast SEO 12.0: UX improvements and new Portuguese checks"
Yoast SEO 11.6 is out today. Of course, we did the regular round of bug fixing, but the focus of this release is two-fold: a new, much easier to use tabbed interface for the meta box and an updated HowTo structured data content block for WordPress. Find out all about Yoast SEO 11.6! UX improvements […]
Read: "Yoast SEO 11.6: HowTo Schema update and UI changes"
People are always talking about ranking factors. You know, the secret ingredients to Google’s magic algorithmic formula. If you know them and find a way to please these factors, you’re well on your way to that coveted number one spot — or so people seem to think. In general, chasing all these individual ranking factors […]
Read: "15 questions about ranking factors – Yoast webinar recap"
If you’ve been working on your site for a while, you might have come across a soft 404 error. Google Search Console might have sent you an email notifying you of a number of soft 404 errors on your site. But what are these errors? What is ‘soft’ about a 404 error? Why do they […]
Read: "What is a soft 404 error and what to do about it?"
Yoast SEO 11.5 is out today. This release features a big change that gives you a better idea of how searchers see your snippets on mobile. Yep, we’ve overhauled the mobile snippet preview and brought it up-to-date with Google’s latest changes. And that, of course, includes that shiny favicon. Here’s Yoast SEO 11.5. Revamped mobile […]
Read: "Yoast SEO 11.5: An updated mobile preview + favicon!"
