Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin


Content design: a great way to make user-centered content

13 June 2019 | 3 Comments Edwin Toonen

You might know about content marketing and SEO copywriting, but do you know about content design? This new process is aimed at making content production much more structured and user-centered. Content design prevents you from simply typing out 500 words about a particular keyword without really thinking that through. For this, the inimitable Sarah Richards […]

Read: "Content design: a great way to make user-centered content"
| Tag
Content design: a great way to make user-centered content

Yoast SEO 11.4: FAQ structured data in the graph

Yoast SEO 11.4 is out today. This release features loads of structured data improvements. We’ve improved the way Yoast SEO Schema works with AMP, plus we’ve enhanced our FAQ blocks and added them to the graph. Find out what Yoast SEO 11.4 is all about! Once again: Schema We’re still working hard on making our […]

Read: "Yoast SEO 11.4: FAQ structured data in the graph"
Yoast SEO 11.4: FAQ structured data in the graph

Yoast SEO 11.3: Even more enhancements

High-time for another release, namely Yoast SEO 11.3. This release features enhancements and bug fixes aimed at improving the way your favorite SEO plugin performs. In this post, you’ll find everything you need to know about Yoast SEO 11.3! Plus, a word on supporting older versions of WordPress and helping people upgrade their PHP versions. […]

Read: "Yoast SEO 11.3: Even more enhancements"
Yoast SEO 11.3: Even more enhancements

Yoast SEO 11.2: Schema enhancements and more

Today, we’re releasing Yoast SEO 11.2 into the wild. This release contains several enhancements to our Schema structured data implementation, plus a number of community contributions and general bug fixes. In this post, you’ll find everything you need to know about Yoast SEO 11.2, so dive in! More Schema improvements These past couple of weeks […]

Read: "Yoast SEO 11.2: Schema enhancements and more"
Yoast SEO 11.2: Schema enhancements and more

Announcing a new integration: Yoast SEO for Neos CMS

As you might know, Yoast SEO isn’t exclusive to WordPress. Together with our partners, we’re looking to bring our popular SEO plugin to more open source platforms. After releasing Yoast SEO for Magento 2 and TYPO3, together with MaxServ, we’re now launching a new integration: Yoast SEO for Neos CMS! Sebastian Helzle, core developer in […]

Read: "Announcing a new integration: Yoast SEO for Neos CMS"
| Tag
Announcing a new integration: Yoast SEO for Neos CMS

Yoast SEO 11.1: Even more Schema enhancements!

30 April 2019 | 10 Comments Edwin Toonen

You’ve probably noticed we’re doubling down on our Schema structured data implementation. In Yoast SEO 11.0, we rewrote what we output and how we do that. Not only that, we put every piece of structured data in a neat, interconnected graph. We’re not done yet! In Yoast SEO 11.1, we’re introducing proper image markup and […]

Read: "Yoast SEO 11.1: Even more Schema enhancements!"
Yoast SEO 11.1: Even more Schema enhancements!

A story about Schema, structured data and robots

17 April 2019 | 4 Comments Edwin Toonen

Once upon a time, there was a little robot who came to a website to try to figure out what it was all about. The robot read some words and followed some links and thought: “Well, there are a lot of mentions of this particular word, so the page must be about that!” She sent […]

Read: "A story about Schema, structured data and robots"
A story about Schema, structured data and robots

Yoast SEO 11.0: Structured data awesomeness

Structured data is incredibly important. Many of the current and future search enhancements are — or will be — powered by structured data. While search engines are good at reading content, structured data can help them to understand. Yoast SEO has supported some basic Schema markup for ages, but now we’re going much further. Yoast […]

Read: "Yoast SEO 11.0: Structured data awesomeness"
Yoast SEO 11.0: Structured data awesomeness

Yoast SEO 10.1: Wortformen auf Deutsch

2 April 2019 | 4 Comments Edwin Toonen

A while back we released Yoast SEO 9.0. This was a huge release for us, as we made our SEO analysis smarter. Thanks to something called stemming, i.e. breaking words down to their smallest form to do complex analysis on, we can now detect word forms. Since then, improving your content has become a much […]

Read: "Yoast SEO 10.1: Wortformen auf Deutsch"
Yoast SEO 10.1: Wortformen auf Deutsch