Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.
A while back we released Yoast SEO 9.0. This was a huge release for us, as we made our SEO analysis smarter. Thanks to something called stemming, i.e. breaking words down to their smallest form to do complex analysis on, we can now detect word forms. Since then, improving your content has become a much […]
Read: "Yoast SEO 10.1: Wortformen auf Deutsch"
Sometimes you wonder if Google even knows how Google works. Search is getting more complex by the day and there comes a point where it’s anybody’s guess. Yesterday, Google ‘announced’ that its search engine doesn’t use the pagination markup rel=prev/next at all and hasn’t for years. That’s curious because they have been advocating using it […]
Read: "Google says it doesn’t use rel=prev/next for pagination"
It’s been in production for many months, capped off with two months of beta testing, and now it’s finally here: Yoast SEO 10.0! Yoast SEO 10.0 features a new SEO analysis, based on thorough research and fine-tuned with your feedback. More than 100.000 people helped us test this release to make it our best yet. […]
Read: "Yoast SEO 10.0: Meet the new SEO analysis"
Sometimes it’s the little things that count. The SEO analysis introduced in Yoast SEO 10.0 comes with a new feature for Premium users: the stale cornerstone content filter. This handy little tool monitors the posts you’ve marked as cornerstone content and warns you if you haven’t updated them for six months. As you know, cornerstone […]
Read: "The stale cornerstone content filter: keep your core content fresh!"
Do you know what’s inching closer? The release of Yoast SEO 10.0, featuring a new and improved SEO analysis! If you’ve participated in our beta test, you know what to expect. If you haven’t, please stay tuned! It’s only a couple of weeks away. In the meantime, we’re keeping up with our two-week release schedule, […]
Read: "Yoast SEO 9.7: Fixes and enhancements"
YoastCon 2019 was amazing. The atmosphere was great, the venue inspiring, the speakers extraordinary and the attendees incredible. We had such a great time! Personally, this is my kind of conference. Where else can you discuss the importance of structured data and the power of entities in semantic search than at a conference like this? […]
Read: "Missed YoastCon 2019? Learn from our takeaways!"
We are a visually oriented species. Humans can understand pictures in the blink of an eye. In comparison, we read terribly slow and understand the text even slower. What’s more, a percentage of the world’s population consists of visual thinkers — people who also think in pictures. Considering this, it is not strange to see […]
Read: "Visual search: The future is now"
We’re still recuperating from an awesome edition of YoastCon last week, but that won’t keep us from releasing a new version of Yoast SEO. Yoast SEO 9.6 is a bug fix release with an additional focus on improving the code base of the plugin to better adhere to coding standards. Find out what else is […]
Read: "Yoast SEO 9.6: Improving our code"
It’s great to help people write better content in their own language. Of course, Yoast SEO works with any language, but languages that have full readability support get access to an even better content analysis. In Yoast SEO 9.5, we’re adding a new language to our roster: Swedish! Also, we improved the transition word support for […]
Read: "Yoast SEO 9.5: Hej Sverige!"
Over the years, we’ve learned a lot about SEO. We felt the impact quality content and a technically flawless site has on a successful SEO strategy, so we built tools that help you to improve your own site. We’ve developed a strong set of defaults that can be applied to a broad spectrum of sites. […]
Read: "Yoast SEO 9.4: Help us beta test the new SEO analysis!"
