Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

Yoast SEO 12.1: Snippet preview updated

17 September 2019 | 10 Comments Edwin Toonen

Yoast SEO 12.1 is out today! It features a couple of changes in order to match the design of Google’s search results pages, this includes those shiny new favicons. In addition to this, we added a number of new filters for our Schema implementation. See what else is new in the latest release of your […]

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Yoast SEO 12.1: Snippet preview updated

Yoast SEO 12.0: UX improvements and new Portuguese checks

3 September 2019 | 37 Comments Edwin Toonen

Contrary to what the version number might suggest, Yoast SEO 12.0 isn’t a huge release. It’s simply the next release in our current release schedule, but after hitting 11.9 a couple of weeks ago we had no choice but to go for 12.0 ;). That’s how it goes! But don’t worry, there’s enough interesting stuff […]

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Yoast SEO 12.0: UX improvements and new Portuguese checks

Yoast SEO 11.6: HowTo Schema update and UI changes

Yoast SEO 11.6 is out today. Of course, we did the regular round of bug fixing, but the focus of this release is two-fold: a new, much easier to use tabbed interface for the meta box and an updated HowTo structured data content block for WordPress. Find out all about Yoast SEO 11.6! UX improvements […]

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Yoast SEO 11.6: HowTo Schema update and UI changes

15 questions about ranking factors – Yoast webinar recap

People are always talking about ranking factors. You know, the secret ingredients to Google’s magic algorithmic formula. If you know them and find a way to please these factors, you’re well on your way to that coveted number one spot — or so people seem to think. In general, chasing all these individual ranking factors […]

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15 questions about ranking factors – Yoast webinar recap


Yoast SEO 11.5: An updated mobile preview + favicon!

Yoast SEO 11.5 is out today. This release features a big change that gives you a better idea of how searchers see your snippets on mobile. Yep, we’ve overhauled the mobile snippet preview and brought it up-to-date with Google’s latest changes. And that, of course, includes that shiny favicon. Here’s Yoast SEO 11.5.  Revamped mobile […]

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Yoast SEO 11.5: An updated mobile preview + favicon!


Content design: a great way to make user-centered content

13 June 2019 | 3 Comments Edwin Toonen

You might know about content marketing and SEO copywriting, but do you know about content design? This new process is aimed at making content production much more structured and user-centered. Content design prevents you from simply typing out 500 words about a particular keyword without really thinking that through. For this, the inimitable Sarah Richards […]

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Content design: a great way to make user-centered content

Yoast SEO 11.4: FAQ structured data in the graph

Yoast SEO 11.4 is out today. This release features loads of structured data improvements. We’ve improved the way Yoast SEO Schema works with AMP, plus we’ve enhanced our FAQ blocks and added them to the graph. Find out what Yoast SEO 11.4 is all about! Once again: Schema We’re still working hard on making our […]

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Yoast SEO 11.4: FAQ structured data in the graph

Yoast SEO 11.3: Even more enhancements

High-time for another release, namely Yoast SEO 11.3. This release features enhancements and bug fixes aimed at improving the way your favorite SEO plugin performs. In this post, you’ll find everything you need to know about Yoast SEO 11.3! Plus, a word on supporting older versions of WordPress and helping people upgrade their PHP versions. […]

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Yoast SEO 11.3: Even more enhancements