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Edwin Toonen

Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.

Edwin

Yoast SEO 14.3: Italian word forms in beta

The biggest eye-catcher in Yoast SEO 14.3 is word form support for the Italian language in the Premium analysis. This makes it language number seven to make use of this awesome feature. Find out all about it! Plus, Yoast SEO 14.3 comes with improved French word form support and a number of bug fixes. Another […]

Read: "Yoast SEO 14.3: Italian word forms in beta"
Yoast SEO 14.3: Italian word forms in beta

Yoast SEO 14.2: Russian word forms in beta

Our linguists are busy bees lately. Over the last couple of releases, we’ve launched word form support for Yoast SEO Premium users writing in Spanish and French. These languages follow the languages that already had word form support: English, German and Dutch. In Yoast SEO 14.2, we’re adding yet another language: Russian! And, once again, […]

Read: "Yoast SEO 14.2: Russian word forms in beta"
Yoast SEO 14.2: Russian word forms in beta

Yoast SEO 14.1 adds French word forms in beta

Yoast SEO uses sophisticated language analysis tools to help you optimize your texts. Most checks work for any language, but our Premium analysis relies on word recognition functionality, which we develop custom for every language. It takes a lot of time to get this perfect for every language out there. Starting with French in Yoast […]

Read: "Yoast SEO 14.1 adds French word forms in beta"
Yoast SEO 14.1 adds French word forms in beta

What is a progressive web app (PWA)? Why would you want one?

It’s been years since the beginning of the age of the smartphone. With it came the era of native apps. Apps continue to play a massive role in our daily life, and many business owners have asked themselves multiple times: should we have an app? Of course, the only answer to that is — it […]

Read: "What is a progressive web app (PWA)? Why would you want one?"
What is a progressive web app (PWA)? Why would you want one?

Adapting your content strategy to changing times

20 April 2020 | 8 Comments Edwin Toonen

We don’t have to remind you of the drastic changes that are happening in the world. There’s a good chance that these changes impact how you do business. But they also bring opportunities. While people are stuck at home, they spend a lot of time online. And they behave differently — they search differently and […]

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Adapting your content strategy to changing times

Yoast SEO 13.5 adds support for Spanish word forms

14 April 2020 | 7 Comments Edwin Toonen

While we’re working on getting Yoast SEO 14.0 ready for the world, you can enjoy today’s release of Yoast SEO 13.5. In this release, we’re adding word form support for a new language: Spanish. Spanish joins, Dutch, German and English, and we’re working on more languages. Read all about Yoast SEO 13.5! An easier, more […]

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Yoast SEO 13.5 adds support for Spanish word forms

Shops & restaurants: easy curbside pickup with WooCommerce and Local SEO

8 April 2020 | 3 Comments Edwin Toonen

With restaurants, shops, and other businesses closing due to the Coronavirus pandemic, their owners are looking for other ways to keep their businesses going. Luckily, many customers are searching for ways to support their local businesses. One of the ways for a restaurant to keep serving people is by offering local pickups of meals. You […]

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Shops & restaurants: easy curbside pickup with WooCommerce and Local SEO

Yoast SEO 13.4: Word form support for Dutch

31 March 2020 | 5 Comments Edwin Toonen

In Yoast SEO 9.0, we launched an innovative new way to analyze your English language text using word forms. In Yoast SEO 10.1, we added word form support for the German language. Today, we’re glad to announce word form support for Dutch. Here, you can read why this is such an awesome addition to Yoast […]

Read: "Yoast SEO 13.4: Word form support for Dutch"
Yoast SEO 13.4: Word form support for Dutch


Yoast SEO 13.3: Improving our language analysis

17 March 2020 | 10 Comments Edwin Toonen

Our current string of releases focusing on improving our code is continuing with Yoast SEO 13.3. In this release, for instance, you’ll find a sizable update to how we work with languages. In addition, we have a Schema structured data addition and several improvements to how Yoast SEO handles URLs. Read on! Improving the way […]

Read: "Yoast SEO 13.3: Improving our language analysis"
Yoast SEO 13.3: Improving our language analysis