Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

Google’s Sitelinks Searchbox, with or without Yoast SEO

26 February 2020 | 20 Comments Edwin Toonen

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main URL for a given brand in the search results, above its sitelinks, hence the name. When you search for that brand in Google, you can directly use the site’s search engine. The results will be presented […]

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Google’s Sitelinks Searchbox, with or without Yoast SEO

Semantically link entities to your content with Yoast SEO

25 February 2020 Edwin Toonen

Search engines love entities. Entities can be people, places, things, concepts, or ideas, often appearing in the Knowledge Graph. Many search terms can be an entity, but specific search terms can also have different meanings and, thus, be separate entities. Take [Mars], for example; are you talking about the planet or candy bar entity? The […]

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Semantically link entities to your content with Yoast SEO

Yoast SEO 13.1: Schema.org structured data enhancements

18 February 2020 | 5 Comments Edwin Toonen

Yoast SEO 13.1 and WooCommerce SEO 12.6 are out today! In these two updated SEO plugins, you’ll find several fixes and enhancements, mostly focused at improving our Schema.org structured data implementation. In this post, you can learn more about the latest versions of Yoast SEO and WooCommerce SEO. Yoast SEO 13.1 Back in Yoast SEO […]

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Yoast SEO 13.1: Schema.org structured data enhancements

Yoast SEO 13.0: Behind the scenes improvements

4 February 2020 | 5 Comments Edwin Toonen

Today, we’re releasing Yoast SEO 13.0. This release is one in a series of releases focusing on improving our code and fixing issues — most of them behind the scenes. In addition, we’re also updating our Local SEO plugin to version 12.7 and WooCommerce SEO to 12.5. Let’s go over a couple of changes in […]

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Yoast SEO 13.0: Behind the scenes improvements


Yoast SEO 12.9: Google Preview and more fixes

21 January 2020 | 6 Comments Edwin Toonen

Today, we’re releasing Yoast SEO 12.9. In this release, you’ll find a number of bug fixes and enhancements. Among other things, you’ll find a renamed snippet preview with clearer settings. Find out what else is new in Yoast SEO 12.9! Snippet preview is now Google Preview Since the introduction of the snippet preview, we’ve been […]

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Yoast SEO 12.9: Google Preview and more fixes

What is a permalink?

15 January 2020 Edwin Toonen

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. It could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain […]

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What is a permalink?

Yoast SEO 12.8: Fixes and enhancements

7 January 2020 | 25 Comments Edwin Toonen

Welcome to another year of helping you achieve your goals with your site! Today, it’s time for the first in a long line of releases planned for 2020: Yoast SEO 12.8. In this release, you’ll find a number of bug fixes and performance enhancements. Let’s get to it! Enhancements A while ago, a developer called […]

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Yoast SEO 12.8: Fixes and enhancements

What’s powering conversational search? Featured snippets, structured data and actions

11 December 2019 | 8 Comments Edwin Toonen

Voice search is still hot, but it might be a little slower on the uptake than many predicted. Google and friends continue to bombard the consumer with new devices, with new possibilities and new ways of controlling them via voice. The results for these voice searches come from a mix of actions, knowledge graph data, […]

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What’s powering conversational search? Featured snippets, structured data and actions

Yoast SEO 12.7: Cleaning up and fixing bugs

10 December 2019 | 16 Comments Edwin Toonen

Yoast SEO 12.7 is out today — signaling the last release of 2019. This release is all about cleaning up and fixing bugs. Since we have a two-week release schedule, we can quickly respond to any bug we might find. In this post, you’ll find out more about this release. Plus, you can get Yoast […]

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Yoast SEO 12.7: Cleaning up and fixing bugs