Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

Yoast SEO 13.3: Improving our language analysis

17 March 2020 | 10 Comments Edwin Toonen

Our current string of releases focusing on improving our code is continuing with Yoast SEO 13.3. In this release, for instance, you’ll find a sizable update to how we work with languages. In addition, we have a Schema structured data addition and several improvements to how Yoast SEO handles URLs. Read on! Improving the way […]

Read: "Yoast SEO 13.3: Improving our language analysis"
Yoast SEO 13.3: Improving our language analysis



Yoast SEO 13.2: Helping you check your Site Health

3 March 2020 | 7 Comments Edwin Toonen

In Yoast SEO 13.2, you’ll find a number of checks moved to the WordPress Site Health tool. Site Health was introduced in WordPress 5.2 as a way to help site owners and managers get a sense of how their site is doing, technically speaking. Find out more about these changes in Yoast SEO 13.2. Site […]

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Yoast SEO 13.2: Helping you check your Site Health

Measure your social media efforts with UTM tags

2 March 2020 | 3 Comments Edwin Toonen

Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your […]

Read: "Measure your social media efforts with UTM tags"
Measure your social media efforts with UTM tags

Google’s Sitelinks Searchbox, with or without Yoast SEO

26 February 2020 | 20 Comments Edwin Toonen

A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main URL for a given brand in the search results, above its sitelinks, hence the name. When you search for that brand in Google, you can directly use the site’s search engine. The results will be presented […]

Read: "Google’s Sitelinks Searchbox, with or without Yoast SEO"
Google’s Sitelinks Searchbox, with or without Yoast SEO

Semantically link entities to your content with Yoast SEO

25 February 2020 Edwin Toonen

Search engines love entities. Entities can be people, places, things, concepts, or ideas, often appearing in the Knowledge Graph. Many search terms can be an entity, but specific search terms can also have different meanings and, thus, be separate entities. Take [Mars], for example; are you talking about the planet or candy bar entity? The […]

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Semantically link entities to your content with Yoast SEO

Yoast SEO 13.1: Schema.org structured data enhancements

18 February 2020 | 5 Comments Edwin Toonen

Yoast SEO 13.1 and WooCommerce SEO 12.6 are out today! In these two updated SEO plugins, you’ll find several fixes and enhancements, mostly focused at improving our Schema.org structured data implementation. In this post, you can learn more about the latest versions of Yoast SEO and WooCommerce SEO. Yoast SEO 13.1 Back in Yoast SEO […]

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Yoast SEO 13.1: Schema.org structured data enhancements

Yoast SEO 13.0: Behind the scenes improvements

4 February 2020 | 5 Comments Edwin Toonen

Today, we’re releasing Yoast SEO 13.0. This release is one in a series of releases focusing on improving our code and fixing issues — most of them behind the scenes. In addition, we’re also updating our Local SEO plugin to version 12.7 and WooCommerce SEO to 12.5. Let’s go over a couple of changes in […]

Read: "Yoast SEO 13.0: Behind the scenes improvements"
Yoast SEO 13.0: Behind the scenes improvements