Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.

Edwin

The latest news in SEO and WordPress: October 2020

29 October 2020 Edwin Toonen

October is coming to an end and this means that we hosted another SEO news webinar at Yoast HQ. If you’re not familiar with this recurring event yet: it’s a monthly webinar at which our experts Joost and Jono discuss the latest news when it comes to Google, Bing, WordPress and everything related to SEO. […]

Read: "The latest news in SEO and WordPress: October 2020"
The latest news in SEO and WordPress: October 2020

Yoast SEO 15.2: Swedish word forms, Slack URLs, performance

27 October 2020 | 40 Comments Edwin Toonen

Today, we are releasing Yoast SEO 15.2 into the wild. For this release, we’ve focussed on providing word form support for another language: Swedish. We have also added an interesting improvement for Slack users — better visibility for your content when your URL is shared on Slack. Last but not least, we improved the performance […]

Read: "Yoast SEO 15.2: Swedish word forms, Slack URLs, performance"
Yoast SEO 15.2: Swedish word forms, Slack URLs, performance

Facebook & Instagram embeds on WordPress break soon

21 October 2020 | 11 Comments Edwin Toonen

Some time ago, Facebook announced that it would change the way it handles embeds on other sites. From October 24, you can no longer simply paste your links in WordPress to make your Facebook and Instagram content appear on your site. Because of this matter, WordPress has to drop support for the Facebook oEmbed API. […]

Read: "Facebook & Instagram embeds on WordPress break soon"
Facebook & Instagram embeds on WordPress break soon

Google Search On 2020 event: AI improvements for search

16 October 2020 | 2 Comments Edwin Toonen

Search is a never-ending story. A search engine is never done fine-tuning the way they get their results to you in a way that makes sense for them and for you. First, Google was all about digging through loads of information to find what you need, but now, AI increasingly helps them make sense of […]

Read: "Google Search On 2020 event: AI improvements for search"
Google Search On 2020 event: AI improvements for search

Yoast SEO 15.1: Keyword research with SEMrush

14 October 2020 | 74 Comments Edwin Toonen

Wouldn’t it be cool if you could get keyword data while working on your content in Yoast SEO? Well, we asked ourselves that same question and now we have an answer! Yes, you can now find related keyphrases inside the post editor. And it’s not any old data — no, it’s powered by our good […]

Read: "Yoast SEO 15.1: Keyword research with SEMrush"
Yoast SEO 15.1: Keyword research with SEMrush


Yoast SEO 15.0: Support for Arabic, plus a new table of contents block

29 September 2020 | 91 Comments Edwin Toonen

Today, we’re launching Yoast SEO 15.0. This release features some awesome new additions and enhancements. We’ve added full support for Arabic, made a new block for the block editor and made the Yoast SEO block editor sidebar fully-featured. So, high time to take a look at Yoast SEO 15.0! What to expect in Yoast SEO […]

Read: "Yoast SEO 15.0: Support for Arabic, plus a new table of contents block"
Yoast SEO 15.0: Support for Arabic, plus a new table of contents block

Low-budget branding tips for small businesses

15 September 2020 | 15 Comments Edwin Toonen

Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about making your brand synonymous with a product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. No wonder branding is […]

Read: "Low-budget branding tips for small businesses"
Low-budget branding tips for small businesses

How to add HowTo Schema using Yoast SEO blocks

7 September 2020 | 16 Comments Edwin Toonen

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at an exciting […]

Read: "How to add HowTo Schema using Yoast SEO blocks"
How to add HowTo Schema using Yoast SEO blocks

Yoast SEO 14.9: Polish word forms, Hebrew keyphrase recognition

1 September 2020 | 135 Comments Edwin Toonen

Yoast SEO 14.9 comes with a new round of improvements, plus two new language-based enhancements: Polish word form support in Premium and Hebrew keyphrase recognition in Free. Polish is the tenth language to get word form support and there’s a lot more coming. Let’s get started, shall we? Word forms in Yoast SEO Premium: now […]

Read: "Yoast SEO 14.9: Polish word forms, Hebrew keyphrase recognition"
Yoast SEO 14.9: Polish word forms, Hebrew keyphrase recognition