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Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin


How to prepare for voice search

9 September 2017 | 1 Comment | Edwin Toonen

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Not a day goes by without news stories about search assistants like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana or Google’s – uh – nameless service. You might […]

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How to prepare for voice search


More on ranking #1 – Interview with Dave Naylor

5 September 2017 | 3 Comments | Edwin Toonen

He’s been active in the SEO industry for over 14 years, and founded one of the UK’s most wanted Digital Marketing agencies, Bronco. With a proven ability to achieve great results, even in the most competitive of fields, Dave Naylor can rightly call himself an SEO genius. So it goes without saying that we’re thrilled to […]

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More on ranking #1 – Interview with Dave Naylor



Yoast SEO 5.3: The community edition

22 August 2017 | 3 Comments | Edwin Toonen

At Yoast, we greatly value our brilliant community. Hundreds of people voluntarily help us to improve our products by giving valuable feedback and insights into their usage of Yoast SEO. Contributors fix issues and suggest enhancements to make our work increasingly better. Today, with the release of Yoast SEO 5.3, we add another chapter to […]

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Yoast SEO 5.3: The community edition

Yoast SEO 5.1: Internal linking suggestions in Italian

25 July 2017 | 24 Comments | Edwin Toonen

Our development team is steadily chugging along and today provides you with a new and improved edition of Yoast SEO. This release features mainly enhancements and fixes, plus a slew of updates to our language support. Let us walk you through the new version we know as Yoast SEO 5.1, starting with our main focus […]

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Yoast SEO 5.1: Internal linking suggestions in Italian


Yoast SEO 4.8: Cornerstone content analysis

23 May 2017 | 11 Comments | Edwin Toonen

In this release, we’re fine tuning our algorithms to give cornerstone content articles the analysis they deserve. Articles you’ve marked as cornerstone content will now be judged on a different level, so we can make sure they have the quality and authority an article like that should have. Yoast SEO 4.8 helps you write better […]

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Yoast SEO 4.8: Cornerstone content analysis