Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced writer, editor & content specialist. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine.

You can find Edwin on: Twitter

In 2006, after working full time in a bookstore for many years, I made a bold decision: I went back to school. I wanted to combine my love for writing with the lure of the internet and picked Digital Communication at the HAN University of Applied Sciences in Arnhem to achieve that. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and web development. In my role as a managing editor, I wrote, edited and translated hundreds of articles on this fascinating subject. In addition to that, I made sure the day-to-day operations of the magazine went all according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content in an engaging and optimal way.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long hikes and enjoying life with my sons and girlfriend.

Edwin

What does the redirect manager in Yoast SEO do?

30 November 2017 | 13 Comments | Edwin Toonen

The redirect manager in Yoast SEO Premium is a real lifesaver. It’s a feature we at Yoast use many times a day. Once you used it for a while, you wonder how you ever lived without it. The redirect manager makes everyday website optimization and maintenance a piece of cake. It takes care of all […]

Read: "What does the redirect manager in Yoast SEO do?"
What does the redirect manager in Yoast SEO do?

What is Googlebot?

21 November 2017 | 14 Comments | Edwin Toonen

Whenever I think of Googlebot, I see a cute, smart Wall-E like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to […]

Read: "What is Googlebot?"
What is Googlebot?





Yoast SEO 5.6: The orphaned content filter

10 October 2017 | 5 Comments | Edwin Toonen

In these last few releases of Yoast SEO, we’ve been focusing heavily on internal linking. Linking your posts in a sensible manner helps build a solid site structure, which, in turn, makes your site easier to understand for both humans and machines. Yoast SEO 5.6 brings another new tool to help you find content to […]

Read: "Yoast SEO 5.6: The orphaned content filter"
Yoast SEO 5.6: The orphaned content filter



5 questions: Alain Schlesser – WordPress Core Contributor

15 September 2017 | 2 Comments | Edwin Toonen

Alain Schlesser – aka Schlessera – is a prolific WordPress Core Contributor and he is on a mission: “I want to make WordPress future-proof enough to withstand the next few online revolutions without drowning in technical debt, and as a direct consequence, ensure the longevity of the community that’s surrounding it”. Yoast supports him in […]

Read: "5 questions: Alain Schlesser – WordPress Core Contributor"
Tag
5 questions: Alain Schlesser – WordPress Core Contributor