Avatar of Edwin Toonen

Edwin Toonen

Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.

In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.

In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.

At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.

In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.

Edwin

Facebook & Instagram embeds on WordPress break soon

21 October 2020 | 11 Comments Edwin Toonen

Some time ago, Facebook announced that it would change the way it handles embeds on other sites. From October 24, you can no longer simply paste your links in WordPress to make your Facebook and Instagram content appear on your site. Because of this matter, WordPress has to drop support for the Facebook oEmbed API. […]

Read: "Facebook & Instagram embeds on WordPress break soon"
Facebook & Instagram embeds on WordPress break soon

Google Search On 2020 event: AI improvements for search

16 October 2020 | 2 Comments Edwin Toonen

Search is a never-ending story. A search engine is never done fine-tuning the way they get their results to you in a way that makes sense for them and for you. First, Google was all about digging through loads of information to find what you need, but now, AI increasingly helps them make sense of […]

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Google Search On 2020 event: AI improvements for search

Yoast SEO 15.1: Keyword research with SEMrush

14 October 2020 | 74 Comments Edwin Toonen

Wouldn’t it be cool if you could get keyword data while working on your content in Yoast SEO? Well, we asked ourselves that same question and now we have an answer! Yes, you can now find related keyphrases inside the post editor. And it’s not any old data — no, it’s powered by our good […]

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Yoast SEO 15.1: Keyword research with SEMrush


Yoast SEO 15.0: Support for Arabic, plus a new table of contents block

29 September 2020 | 91 Comments Edwin Toonen

Today, we’re launching Yoast SEO 15.0. This release features some awesome new additions and enhancements. We’ve added full support for Arabic, made a new block for the block editor and made the Yoast SEO block editor sidebar fully-featured. So, high time to take a look at Yoast SEO 15.0! What to expect in Yoast SEO […]

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Yoast SEO 15.0: Support for Arabic, plus a new table of contents block

Low-budget branding tips for small businesses

15 September 2020 | 15 Comments Edwin Toonen

Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about making your brand synonymous with a product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. No wonder branding is […]

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Low-budget branding tips for small businesses

How to add HowTo Schema using Yoast SEO blocks

7 September 2020 | 16 Comments Edwin Toonen

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at an exciting […]

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How to add HowTo Schema using Yoast SEO blocks

Yoast SEO 14.9: Polish word forms, Hebrew keyphrase recognition

1 September 2020 | 135 Comments Edwin Toonen

Yoast SEO 14.9 comes with a new round of improvements, plus two new language-based enhancements: Polish word form support in Premium and Hebrew keyphrase recognition in Free. Polish is the tenth language to get word form support and there’s a lot more coming. Let’s get started, shall we? Word forms in Yoast SEO Premium: now […]

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Yoast SEO 14.9: Polish word forms, Hebrew keyphrase recognition

How to add FAQ Schema in WordPress using Yoast SEO

31 August 2020 | 8 Comments Edwin Toonen

Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ. […]

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How to add FAQ Schema in WordPress using Yoast SEO

What is a static WordPress site? Why would you want one?

24 August 2020 | 8 Comments Edwin Toonen

Static websites? Isn’t that old-school? In the early days of the web, all websites were static. Today, turning your dynamic WordPress site into a high-performing static one might be a viable option for you. Visitors get a super-fast browsing experience, while content managers continue to use the WordPress authoring experience and plugin ecosystem. Hackers have […]

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What is a static WordPress site? Why would you want one?