Edwin is an experienced strategic content specialist. Before joining Yoast, he worked for a web design magazine, where he learned how to create great content.
You can find Edwin on: Twitter
In 2006, after working full time in a bookstore for many years, I boldly decided to return to school. I wanted to combine my love for writing with the lure of the internet, so I picked Digital Communication at the HAN University of Applied Sciences in Arnhem. Four years later, I graduated with honors.
In the meantime, I started working for The Netherlands’ largest monthly magazine on web design and development. As a managing editor, I wrote, edited, and translated hundreds of articles on this fascinating subject. I also made sure the magazine’s day-to-day operations went according to plan.
At Yoast, I do much of the same work, except on a bigger scale. As a content specialist, I am responsible for delivering quality content that is engaging and optimal.
In my spare time, I love rocking my 1972 Fender Precision bass with my band (Every Other Me), fiddling about with synthesizers, listening to music, watching an endless stream of – classic – movies, taking long cycling trips, and enjoying life with my sons and girlfriend.
With restaurants, shops, and other businesses closing due to the Coronavirus pandemic, their owners are looking for other ways to keep their businesses going. Luckily, many customers are searching for ways to support their local businesses. One of the ways for a restaurant to keep serving people is by offering local pickups of meals. You […]
Read: "Shops & restaurants: easy curbside pickup with WooCommerce and Local SEO"
In Yoast SEO 9.0, we launched an innovative new way to analyze your English language text using word forms. In Yoast SEO 10.1, we added word form support for the German language. Today, we’re glad to announce word form support for Dutch. Here, you can read why this is such an awesome addition to Yoast […]
Read: "Yoast SEO 13.4: Word form support for Dutch"
The outbreak of COVID-19 led to a wave of canceled or postponed events. Some events made the switch from an offline event to an online one. As everyone is scrambling to look up the latest information on events online, it is important to have all the latest details on your website. Search engines can pick […]
Read: "Update your canceled or postponed events with Schema"
Our current string of releases focusing on improving our code is continuing with Yoast SEO 13.3. In this release, for instance, you’ll find a sizable update to how we work with languages. In addition, we have a Schema structured data addition and several improvements to how Yoast SEO handles URLs. Read on! Improving the way […]
Read: "Yoast SEO 13.3: Improving our language analysis"
You’ll probably have heard the term user journey a lot, but what is it exactly? And what does it have to do with SEO? The user journey consists of all the steps a user takes to reach their goal. In buying something, the user journey includes steps like reading reviews, checking prices, comparing shops etc. […]
Read: "What is the user journey in SEO?"
WordPress 5.2 introduced a brand-new feature called Site Health. This is a tool that monitors the health of your site and notifies you of any issues or improvements to make. It is important for you to keep an eye on this page as this is where all major plugins will drop their notifications as well. […]
Read: "WordPress Site Health: What is it and where to find it?"
In Yoast SEO 13.2, you’ll find a number of checks moved to the WordPress Site Health tool. Site Health was introduced in WordPress 5.2 as a way to help site owners and managers get a sense of how their site is doing, technically speaking. Find out more about these changes in Yoast SEO 13.2. Site […]
Read: "Yoast SEO 13.2: Helping you check your Site Health"
Every company should have a social media strategy. It helps you to increase traffic to your website, it makes it easier to engage with (potential) customers and you’ll increase brand awareness. Of course, you want to see if your efforts pay off. Are you getting closer to the goals that you’ve set up in your […]
Read: "Measure your social media efforts with UTM tags"
A couple of years ago, Google introduced the Sitelinks Searchbox. When activated, this search box appears under the main URL for a given brand in the search results, above its sitelinks, hence the name. When you search for that brand in Google, you can directly use the site’s search engine. The results will be presented […]
Read: "Google’s Sitelinks Searchbox, with or without Yoast SEO"
Search engines love entities. Entities can be people, places, things, concepts, or ideas, often appearing in the Knowledge Graph. Many search terms can be an entity, but specific search terms can also have different meanings and, thus, be separate entities. Take [Mars], for example; are you talking about the planet or candy bar entity? The […]
Read: "Semantically link entities to your content with Yoast SEO"
